{"id":1961,"date":"2018-02-02T14:40:25","date_gmt":"2018-02-02T13:40:25","guid":{"rendered":"http:\/\/agora.xtec.cat\/sescaldesdemalavella\/?p=1961"},"modified":"2018-02-13T08:51:16","modified_gmt":"2018-02-13T07:51:16","slug":"buyology","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/llibre-mes\/buyology\/","title":{"rendered":"BUYOLOGY"},"content":{"rendered":"
Resum:\"\"<\/b><\/h5>\n

El tema principal de Buyology \u00e9s el neuromarketing. Martin Lindstrom ens parla sobre per qu\u00e8 l\u2019altre dia comprant vas agafar aquell jersei car que no t\u2019hauries d\u2019haver comprat, o per qu\u00e8 avui fent la compra de la setmana has comprat pernil Campofr\u00edo en comptes del de marca Hacendado. A trav\u00e9s de diferents experiments amb diversos voluntaris, l\u2019autor t\u2019ensenya per qu\u00e8 comprem el que comprem. Anuncis captivadors, esl\u00f2gans atractius, etc. Com influeix tot aix\u00f2 en la nostra manera de comprar? La publicitat subliminar, la gent del nostre voltant, els logotips,.. De quina manera ens afecten? Les fotografies de pulmons fets malb\u00e9 als paquets de tabac realment espanten els fumadors? Tots els enigmes de la ment humana en relaci\u00f3 al comer\u00e7 s\u2019ajunten aqu\u00ed, en aquest llibre.<\/p>\n

Opini\u00f3 personal:<\/b><\/h5>\n

Trobo que aquest llibre \u00e9s molt interessant perqu\u00e8 t\u2019adones que est\u00e0s sotm\u00e8s a una r\u00e0fega constant de publicitat subliminar qu
\ne nom\u00e9s el teu subconscient pot captar. Martin Lindstrom t\u00e9 una ment extraordin\u00e0ria. Crec que aquest llibre pot canviar la teva percepci\u00f3 a l\u2019hora de comprar, entendre qu\u00e8 \u00e9s la publicitat i qu\u00e8 \u00e9s el que realment necessites.<\/p>\n

Valoraci\u00f3:<\/b><\/h5>\n
*****<\/h5>\n
Sinopsi:<\/b><\/h5>\n

T\u00edtol: <\/b>Buyology<\/span><\/p>\n

Autor: <\/b>Martin Lindstrom
\n<\/span><\/p>\n

N\u00famero de p\u00e0gines: <\/b>256<\/span><\/p>\n

ISBN: <\/b>9 788498 751727<\/span><\/p>\n

G\u00e8nere: <\/b>Non-fiction<\/span><\/p>\n

Editorial: <\/b>Doubleday<\/span><\/p>\n

Editorial original: Doubleday<\/span><\/p>\n

Mario V\u00e1zquez (3C)<\/p>\n","protected":false},"excerpt":{"rendered":"

Resum: El tema principal de Buyology \u00e9s el neuromarketing. Martin Lindstrom ens parla sobre per qu\u00e8 l\u2019altre dia comprant vas agafar aquell jersei car que no t\u2019hauries d\u2019haver comprat, o per qu\u00e8 avui fent la compra de la setmana has comprat pernil Campofr\u00edo en comptes del de marca Hacendado. A trav\u00e9s de diferents experiments amb […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[158],"tags":[165],"class_list":["post-1961","post","type-post","status-publish","format-standard","hentry","category-llibre-mes","tag-llibre-del-mes"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/posts\/1961\/revisions"}],"predecessor-version":[{"id":2010,"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/posts\/1961\/revisions\/2010"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/sescaldesdemalavella\/wp-json\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}