{"id":13146,"date":"2025-11-14T11:38:27","date_gmt":"2025-11-14T10:38:27","guid":{"rendered":"https:\/\/agora.xtec.cat\/inspm\/?p=13146"},"modified":"2025-11-14T11:38:27","modified_gmt":"2025-11-14T10:38:27","slug":"lipm-coneix-de-primera-ma-el-projecte-lhagencia","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/inspm\/general\/lipm-coneix-de-primera-ma-el-projecte-lhagencia\/","title":{"rendered":"L\u2019IPM coneix de primera m\u00e0 el projecte \u201cL\u2019Hag\u00e8ncia\u201d"},"content":{"rendered":"

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El passat 29 d\u2019octubre, l\u2019Institut de Premi\u00e0 de Mar va tenir l\u2019oportunitat de visitar l\u2019Institut Proven\u00e7ana per con\u00e8ixer de prop el projecte L\u2019Hag\u00e8ncia, creat per l\u2019Institut Proven\u00e7ana de l\u2019Hospitalet de Llobregat durant el curs 2021-2022.
\nEs tracta d\u2019una ag\u00e8ncia de publicitat, gestionada pels estudiants de primer curs del Cicle Formatiu de Grau Superior de M\u00e0rqueting i Publicitat, sota la coordinaci\u00f3 del professor Adri\u00e1n Ram\u00edrez, responsable del m\u00f2dul de projecte. L\u2019objectiu principal d\u2019aquesta proposta \u00e9s preparar l\u2019alumnat per al m\u00f3n laboral, combinant l\u2019aprenentatge te\u00f2ric amb experi\u00e8ncies pr\u00e0ctiques reals.
\nPel que fa a la seva metodologia, es basa en un entorn caracteritzat per la proactivitat i l\u2019autonomia present en l\u2019alumnat. Els alumnes es divideixen en tres departaments: Comptes, dedicat al primer contacte real amb la publicitat, Planificaci\u00f3 Estrat\u00e8gica, on es defineixen les estrat\u00e8gies i els recursos de cada projecte, i Digitalitzaci\u00f3 i Creativitat, on es treballa el disseny, la innovaci\u00f3 i l\u2019aspecte digital. Per tal d\u2019afavorir l’aprenentatge dels estudiants, els alumnes roten pels diferents departaments en cada projecte, fet que els permet adaptar-se a diversos rols i adquirir compet\u00e8ncies m\u00faltiples.
\nL\u2019Hag\u00e8ncia ha desenvolupat projectes per a clients de refer\u00e8ncia com Mobile World Capital Barcelona, l\u2019Hospital Sant Joan de D\u00e9u, la Fundaci\u00f3 NEPP, IDIBELL, Food Coop BCN, Top Manta, Blue Containers Project i l\u2019Ajuntament de L\u2019Hospitalet, entre d\u2019altres.
\nAmb aquesta iniciativa, demostren que l\u2019aprenentatge va molt m\u00e9s enll\u00e0 de les aules, enfrontant-se a reptes reals per tal de poder deixar empremta. Per aix\u00f2, es defineixen com a \u201cexperts inexperts\u201d: joves amb ganes d\u2019aprendre, crear i transformar el m\u00f3n del m\u00e0rqueting.<\/p>\n

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\nEl passat 29 d\u2019octubre, l\u2019Institut de Premi\u00e0 de Mar va tenir l\u2019oportunitat de visitar l\u2019Institut Proven\u00e7ana per con\u00e8ixer de prop el projecte L\u2019Hag\u00e8ncia, creat per l\u2019Institut Proven\u00e7ana de l\u2019Hospitalet de Llobregat durant el curs 2021-2022.
\nEs tracta d\u2019una ag\u00e8ncia de publicitat, gestionada pels estudiants de… Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":10,"featured_media":13148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[311,62,1,29],"tags":[129,302],"class_list":["post-13146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cicle-de-marqueting-i-publicitat","category-ccff_gs","category-general","category-portada","tag-grau-superior","tag-marqueting-i-publicitat"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/posts\/13146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/comments?post=13146"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/posts\/13146\/revisions"}],"predecessor-version":[{"id":13150,"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/posts\/13146\/revisions\/13150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/media\/13148"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/media?parent=13146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/categories?post=13146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inspm\/wp-json\/wp\/v2\/tags?post=13146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}