{"id":2124,"date":"2018-11-13T09:41:33","date_gmt":"2018-11-13T08:41:33","guid":{"rendered":"http:\/\/agora.xtec.cat\/insmontsia\/?p=2124"},"modified":"2018-11-13T09:41:33","modified_gmt":"2018-11-13T08:41:33","slug":"coneixent-eines-de-marqueting-turistic","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/insmontsia\/portada\/coneixent-eines-de-marqueting-turistic\/","title":{"rendered":"Coneixent eines de m\u00e0rqueting tur\u00edstic."},"content":{"rendered":"<p style=\"text-align: justify;\">\nUna de les principals raons de ser del m\u00e0rqueting tur\u00edstic \u00e9s aconseguir la satisfacci\u00f3 del visitant d&#8217;una destinaci\u00f3, i la bona atenci\u00f3, orientaci\u00f3 i suport que les oficines de turisme ofereixen en formen part indestriable.<br \/>\nPer a saber-ne m\u00e9s\u00a0l&#8217;alumnat\u00a0de\u00a0GIAT\u00a0i GAT va visitar\u00a0l&#8217;Oficina\u00a0Municipal de Turisme\u00a0d&#8217;Amposta\u00a0on la Sra. Joana Est\u00e9vez, regidora de Turisme, fires i promoci\u00f3 exterior els va presentar les principals prestacions i informacions que preparen i ofereixen a fi de maximitzar la satisfacci\u00f3 de tothom que els visita.<br \/>\nDespr\u00e9s\u00a0el Sr. Josep\u00a0M\u00aa\u00a0Zulaika\u00a0 va\u00a0explicar\u00a0el funcionament del gestor estad\u00edstic del Departament\u00a0d&#8217;Empresa\u00a0i Coneixement de la Generalitat de Catalunya que s&#8217;empra a les oficines de Turisme; una potent eina cooperativa de prospecci\u00f3 dels mercats tur\u00edstics i de millora de la\u00a0intel\u00b7lig\u00e8ncia\u00a0sobre el seu comportament.\u00a0Una\u00a0il\u00b7lustrativa\u00a0manera de con\u00e8ixer de forma pr\u00e0ctica la segmentaci\u00f3 de mercats que va posar fi a la visita\u00a0\u00a0Gr\u00e0cies pels coneixements compartits i l&#8217;atenci\u00f3 rebuda!<\/p>\n<p>Professora acompanyant: Carmen Yeste Casta\u00f1o<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/1_Rebuda-Joana.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2125\" src=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/1_Rebuda-Joana-1024x614.jpg\" alt=\"\" width=\"1024\" height=\"614\" srcset=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/1_Rebuda-Joana-1024x614.jpg 1024w, https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/1_Rebuda-Joana-300x180.jpg 300w, https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/1_Rebuda-Joana-768x461.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a> <a href=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/2_Gestor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2126\" src=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/2_Gestor-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/2_Gestor-1024x768.jpg 1024w, https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/2_Gestor-300x225.jpg 300w, https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/2_Gestor-768x576.jpg 768w, https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/2_Gestor-200x150.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a> <a href=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/3-Grup.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2127\" src=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/3-Grup-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/3-Grup-1024x768.jpg 1024w, https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/3-Grup-300x225.jpg 300w, https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/3-Grup-768x576.jpg 768w, https:\/\/agora.xtec.cat\/insmontsia\/wp-content\/uploads\/usu12\/2018\/11\/3-Grup-200x150.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les principals raons de ser del m\u00e0rqueting tur\u00edstic \u00e9s aconseguir la satisfacci\u00f3 del visitant d&#8217;una destinaci\u00f3, i la bona atenci\u00f3, orientaci\u00f3 i suport que les oficines de turisme ofereixen en formen part indestriable.<br \/>\nPer a saber-ne m\u00e9s\u00a0l&#8217;alumnat\u00a0de\u00a0GIAT\u00a0i GAT va visitar\u00a0l&#8217;Oficina\u00a0Municipal de Turisme\u00a0d&#8217;Amposta\u00a0on la Sra.&hellip;  <a href=\"https:\/\/agora.xtec.cat\/insmontsia\/portada\/coneixent-eines-de-marqueting-turistic\/\" title=\"Read Coneixent eines de m\u00e0rqueting tur\u00edstic.\">Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":2127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[135,111,29],"tags":[],"class_list":["post-2124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tur","category-giat","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/posts\/2124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/comments?post=2124"}],"version-history":[{"count":1,"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/posts\/2124\/revisions"}],"predecessor-version":[{"id":2128,"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/posts\/2124\/revisions\/2128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/media\/2127"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/media?parent=2124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/categories?post=2124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/insmontsia\/wp-json\/wp\/v2\/tags?post=2124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}