{"id":29407,"date":"2026-03-27T12:13:31","date_gmt":"2026-03-27T11:13:31","guid":{"rendered":"https:\/\/agora.xtec.cat\/inslacetania\/?p=29407"},"modified":"2026-03-27T12:19:11","modified_gmt":"2026-03-27T11:19:11","slug":"lemprenedoria-sostenible-de-casa-amella-participa-a-les-jornades-tecniques-de-linstitut-lacetania","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/inslacetania\/portada\/lemprenedoria-sostenible-de-casa-amella-participa-a-les-jornades-tecniques-de-linstitut-lacetania\/","title":{"rendered":"L&#8217;emprenedoria sostenible de Casa Amella participa a les Jornades T\u00e8cniques de l&#8217;Institut Lacet\u00e0nia"},"content":{"rendered":"\n<p><strong>Dani Amella, CEO de l&#8217;empresa bagenca, ha compartit la seva experi\u00e8ncia amb l&#8217;alumnat de Gesti\u00f3 Administrativa i d\u2019Administraci\u00f3 i Finances en el marc de l&#8217;ODS 12: Producci\u00f3 i Consum Responsables.<\/strong><\/p>\n\n\n\n<p><strong>MANRESA |<\/strong>&nbsp;En el context de les&nbsp;<strong>Jornades T\u00e8cniques de l&#8217;Institut Lacet\u00e0nia<\/strong>, l&#8217;alumnat dels cicles formatius d&#8217;administraci\u00f3 ha tingut l&#8217;oportunitat de con\u00e8ixer de primera m\u00e0 un dels models de negoci m\u00e9s d\u2019\u00e8xit i compromesos del Bages.&nbsp;<strong>Dani Amella<\/strong>, fundador i CEO de&nbsp;<strong>Casa Amella<\/strong>, va ser el ponent convidat el passat dimecres 25 i dijous dia 26 per oferir dues xerrades magistrals centrades en la gesti\u00f3 empresarial amb prop\u00f2sit.<\/p>\n\n\n\n<p><strong>De la idea de negoci a la digitalitzaci\u00f3<\/strong><\/p>\n\n\n\n<p>Les sessions es van dividir segons el perfil acad\u00e8mic dels assistents: la primera va anar dirigida als estudiants del&nbsp;<strong>Grau Mitj\u00e0 de Gesti\u00f3 Administrativa<\/strong>, i la segona, als del&nbsp;<strong>Grau Superior d&#8217;Administraci\u00f3 i Finances<\/strong>.<\/p>\n\n\n\n<p>Durant les pon\u00e8ncies, Amella va desgranar els pilars que han convertit la seva empresa en un referent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emprenedoria i Idea de Negoci:<\/strong>\u00a0Com transformar una visi\u00f3 en una realitat empresarial viable.<\/li>\n\n\n\n<li><strong>Sostenibilitat i Km0:<\/strong>\u00a0La import\u00e0ncia de treballar amb productors locals per reduir l&#8217;empremta de carboni i fomentar l&#8217;economia circular.<\/li>\n\n\n\n<li><strong>Digitalitzaci\u00f3:<\/strong>\u00a0L&#8217;\u00fas de la tecnologia per optimitzar processos sense perdre l&#8217;ess\u00e8ncia artesanal i humana de la marca.<\/li>\n<\/ul>\n\n\n\n<p><strong>Comprom\u00eds amb l&#8217;ODS 12<\/strong><\/p>\n\n\n\n<p>L&#8217;eix vertebrador d&#8217;aquestes jornades d&#8217;enguany \u00e9s l&#8217;<strong>Objectiu de Desenvolupament Sostenible (ODS) 12<\/strong>, que promou la producci\u00f3 i el consum responsables. Casa Amella, ha servit com a exemple pr\u00e0ctic de com una empresa pot cr\u00e9ixer sent fidel a la cura del planeta.<\/p>\n\n\n\n<p><strong>Un repte real per a l&#8217;alumnat<\/strong><\/p>\n\n\n\n<p>Per tancar les xerrades, el CEO no nom\u00e9s va deixar consells, sin\u00f3 tamb\u00e9 deures. Amella va llan\u00e7ar un&nbsp;<strong>repte estrat\u00e8gic<\/strong>&nbsp;a cada grup, vinculat a casos reals de l&#8217;empresa. Aquest repte haur\u00e0 de ser resolt per l\u2019alumnat durant les properes sessions de la classe de&nbsp;<strong>Sostenibilitat<\/strong>, posant a prova la seva capacitat anal\u00edtica i la seva creativitat per trobar solucions alineades amb el respecte pel medi ambient.<\/p>\n\n\n\n<p>Amb aquesta col\u00b7laboraci\u00f3 entre el teixit empresarial del Bages i el m\u00f3n educatiu, l&#8217;Institut Lacet\u00e0nia refor\u00e7a el seu comprom\u00eds amb una formaci\u00f3 actualitzada, pr\u00e0ctica i conscient dels reptes globals del futur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/agora.xtec.cat\/inslacetania\/wp-content\/uploads\/usu1045\/2026\/03\/Amella-GS.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/agora.xtec.cat\/inslacetania\/wp-content\/uploads\/usu1045\/2026\/03\/Amella-GS-576x1024.jpg\" alt=\"\" class=\"wp-image-29410\" srcset=\"https:\/\/agora.xtec.cat\/inslacetania\/wp-content\/uploads\/usu1045\/2026\/03\/Amella-GS-576x1024.jpg 576w, https:\/\/agora.xtec.cat\/inslacetania\/wp-content\/uploads\/usu1045\/2026\/03\/Amella-GS-169x300.jpg 169w, https:\/\/agora.xtec.cat\/inslacetania\/wp-content\/uploads\/usu1045\/2026\/03\/Amella-GS-768x1365.jpg 768w, https:\/\/agora.xtec.cat\/inslacetania\/wp-content\/uploads\/usu1045\/2026\/03\/Amella-GS-864x1536.jpg 864w, https:\/\/agora.xtec.cat\/inslacetania\/wp-content\/uploads\/usu1045\/2026\/03\/Amella-GS.jpg 900w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dani Amella, CEO de l&#8217;empresa bagenca, ha compartit la seva experi\u00e8ncia amb l&#8217;alumnat de Gesti\u00f3 Administrativa i d\u2019Administraci\u00f3 i Finances en el marc de l&#8217;ODS 12: Producci\u00f3 i Consum Responsables. MANRESA |&nbsp;En el context de les&nbsp;Jornades T\u00e8cniques de l&#8217;Institut Lacet\u00e0nia, l&#8217;alumnat dels cicles formatius d&#8217;administraci\u00f3 ha tingut l&#8217;oportunitat de con\u00e8ixer de primera m\u00e0 un dels [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":29409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[852,853,30,29],"tags":[],"class_list":["post-29407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfgm","category-cfgs","category-fp","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/29407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/comments?post=29407"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/29407\/revisions"}],"predecessor-version":[{"id":29411,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/29407\/revisions\/29411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/media\/29409"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/media?parent=29407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/categories?post=29407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/tags?post=29407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}