{"id":23384,"date":"2024-10-09T12:00:22","date_gmt":"2024-10-09T10:00:22","guid":{"rendered":"https:\/\/agora.xtec.cat\/inslacetania\/?p=23384"},"modified":"2024-10-09T12:00:45","modified_gmt":"2024-10-09T10:00:45","slug":"la-nova-tendencia-de-lligar-al-supermercat","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/inslacetania\/revista\/la-nova-tendencia-de-lligar-al-supermercat\/","title":{"rendered":"La nova tend\u00e8ncia de lligar al supermercat"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Fa uns quants mesos, a les xarxes socials s\u2019ha posat de moda una pr\u00e0ctica de m\u00e0rqueting relacionada amb trobar un \u201cmatch\u201d com si fos<em> Tinder<\/em>. Aix\u00f2 va comen\u00e7ar als supermercats Mercadona.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El primer v\u00eddeo es va fer viral amb el concepte de &#8220;l\u2019hora de lligar&#8221; al Mercadona va ser publicat a <em>Tik Tok<\/em> per l&#8217;usu\u00e0ria @yosoyvivylin l&#8217;agost de 2024. En aquest v\u00eddeo, ella i una amiga, Carla, bromejaven sobre la idea de trobar parella entre les 7 i les 8 de la tarda al supermercat, mentre feien la compra al supermercat. Fins i tot comparaven observar els productes als carros de compra amb fer un &#8220;match&#8221; a Tinder, suggerint que si dues persones compren els mateixos productes, podrien tenir coses en com\u00fa\u200b.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despr\u00e9s que aix\u00f2 es poses viral, les persones van comen\u00e7ar a fer v\u00eddeos creant noves idees per trobar parella mentre feien la compra.\u00a0 Aix\u00f2 va provocar un gran canvi al Mercadona i va fer que a partir de les 7 de la tarda, el supermercat es comenc\u00e9s a omplir de gent en acc\u00e9s. Tots aquests adolescents van suposar una gran mol\u00e8stia entre els treballadors. M\u00e9s tard, es saber a trav\u00e9s dels mitjans que tot va ser una estrat\u00e8gia de m\u00e0rqueting.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa uns quants mesos, a les xarxes socials s\u2019ha posat de moda una pr\u00e0ctica de m\u00e0rqueting relacionada amb trobar un \u201cmatch\u201d com si fos Tinder. Aix\u00f2 va comen\u00e7ar als supermercats Mercadona.\u00a0 El primer v\u00eddeo es va fer viral amb el concepte de &#8220;l\u2019hora de lligar&#8221; al Mercadona va ser publicat a Tik Tok per l&#8217;usu\u00e0ria [&hellip;]<\/p>\n","protected":false},"author":1343,"featured_media":23385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[638,102],"tags":[],"class_list":["post-23384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-digital","category-revista"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/23384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/users\/1343"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/comments?post=23384"}],"version-history":[{"count":5,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/23384\/revisions"}],"predecessor-version":[{"id":23394,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/23384\/revisions\/23394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/media\/23385"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/media?parent=23384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/categories?post=23384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/tags?post=23384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}