{"id":17455,"date":"2023-03-10T09:47:30","date_gmt":"2023-03-10T08:47:30","guid":{"rendered":"https:\/\/agora.xtec.cat\/inslacetania\/?p=17455"},"modified":"2023-04-03T20:13:12","modified_gmt":"2023-04-03T18:13:12","slug":"els-influencers","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/inslacetania\/general\/els-influencers\/","title":{"rendered":"ELS INFLUENCERS"},"content":{"rendered":"<p>Els <em>influencers<\/em> s\u00f3n persones que cada vegada estan m\u00e9s presents a la societat actual. Guanyen una gran quantitat de seguidors a les seves xarxes socials, gr\u00e0cies a la seva capacitat de generar contingut interessant i rellevant per a la seva audi\u00e8ncia.<\/p>\n<p>Normalment les plataformes que fan servir s\u00f3n<em> Instagram, Youtube i TikTok<\/em>. Aquets poden ser famosos gr\u00e0cies al seu talent, amb continguts des de la moda fins a la cuina.<\/p>\n<p>Tenen la capacitat d&#8217;influir en les recomanacions de compra i en l&#8217;opini\u00f3 en temes espec\u00edfics. Els <em>inluencers<\/em> aporten una nova via de comunicaci\u00f3 per a les marques, poden utilitzar-los amb les estrat\u00e8gies de m\u00e0rqueting i publicitat . Tamb\u00e9 tenen el potencial d&#8217;augmentar visualitzacions a una p\u00e0gina web o perfil d&#8217;alguna xarxa social que comercialitzi algun producte, amb tan sols mencionar-lo o etiquetar-lo en una foto o un v\u00eddeo, donant informaci\u00f3 sobre el producte.<\/p>\n<p>Hi ha quatre tipus d&#8217; <em>influencers<\/em>: els <em>nanoinfluencers<\/em>, que tenen entre mil i deu mil seguidors, els <em>microinfluencers<\/em>, que tenen entre deu mil i cent mil seguidors, els <em>macroinfluencers<\/em>, que tenen entre cent mil i un mili\u00f3 de seguidors i per \u00faltim, els <em>megainfluencers,<\/em> que s\u00f3n els que tenen m\u00e9s d&#8217;un mili\u00f3 de seguidors.<\/p>\n<p>Jo crec que a mesura que la tecnologia continu\u00ef avan\u00e7ant, \u00e9s probable que el paper dels<em> influencers<\/em> continu\u00ef evolucionant amb el temps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els influencers s\u00f3n persones que cada vegada estan m\u00e9s presents a la societat actual. Guanyen una gran quantitat de seguidors a les seves xarxes socials, gr\u00e0cies a la seva capacitat de generar contingut interessant i rellevant per a la seva audi\u00e8ncia. Normalment les plataformes que fan servir s\u00f3n Instagram, Youtube i TikTok. Aquets poden ser [&hellip;]<\/p>\n","protected":false},"author":1015,"featured_media":17483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,150,102],"tags":[],"class_list":["post-17455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-i-tu-que-en-saps","category-revista"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/17455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/users\/1015"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/comments?post=17455"}],"version-history":[{"count":4,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/17455\/revisions"}],"predecessor-version":[{"id":17792,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/17455\/revisions\/17792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/media\/17483"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/media?parent=17455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/categories?post=17455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/tags?post=17455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}