{"id":16107,"date":"2023-01-23T09:02:25","date_gmt":"2023-01-23T08:02:25","guid":{"rendered":"https:\/\/agora.xtec.cat\/inslacetania\/?p=16107"},"modified":"2023-01-23T09:02:25","modified_gmt":"2023-01-23T08:02:25","slug":"la-polemicitat","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/inslacetania\/general\/la-polemicitat\/","title":{"rendered":"LA POLEMICITAT"},"content":{"rendered":"

La publicitat genera molts efectes que poden ser positius o negatius, tot i aix\u00ed, si el contingut \u00e9s ofensiu, pot ser perjudicial per a la imatge de la marca. Per tant, \u00e9s important per a les empreses anar amb compte a l’hora de crear una campanya publicit\u00e0ria.<\/p>\n

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Dit aix\u00f2, us deixo una imatge on podrem observar publicitat pol\u00e8mica:<\/p>\n<\/div>\n

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\"\"<\/a><\/p>\n

Imatge: Madrid 15 d’abril de 2022.<\/p>\n<\/div>\n

En aquest cartell hi podem apreciar una campanya publicit\u00e0ria per a Setmana Santa on hi deia “Tomad y comed todos de \u00e9l. Que no lleva carne”. La comunitat cristiana va interpretar el missatge d’una manera ofensiva, creient que la cadena de restaurants pretenia fer broma tot relacionant l’hamburguesa amb l’h\u00f2stia que donen a l’esgl\u00e9sia quan vas a missa. Durant Setmana Santa hi ha la tradici\u00f3 de no menjar carn, Burger King era conscient d’aquesta tradici\u00f3, per aix\u00f2 van llen\u00e7ar aquesta campanya publicit\u00e0ria, tot fent refer\u00e8ncia a la festivitat d’aquells dies.<\/p>\n

D’entrada la idea de llen\u00e7ar aquesta indirecta i fer una hamburguesa sense carn podria semblar bona, per\u00f2 la comunitat cat\u00f2lica no ho va interpretar aix\u00ed, ja que aquest missatge no els va fer gaire gr\u00e0cia.<\/p>\n

Burger King va demanar disculpes per Twitter i seguidament van anunciar que retirarien el cartell. La gran cadena de restaurants va insistir que mai havien tingut la intenci\u00f3 d’ofendre ning\u00fa.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La publicitat genera molts efectes que poden ser positius o negatius, tot i aix\u00ed, si el contingut \u00e9s ofensiu, pot ser perjudicial per a la imatge de la marca. Per tant, \u00e9s important per a les empreses anar amb compte a l’hora de crear una campanya publicit\u00e0ria. Dit aix\u00f2, us deixo una imatge on podrem […]<\/p>\n","protected":false},"author":1011,"featured_media":16732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,150,102],"tags":[],"class_list":["post-16107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-i-tu-que-en-saps","category-revista"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/16107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/users\/1011"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/comments?post=16107"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/16107\/revisions"}],"predecessor-version":[{"id":16739,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/posts\/16107\/revisions\/16739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/media\/16732"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/media?parent=16107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/categories?post=16107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/inslacetania\/wp-json\/wp\/v2\/tags?post=16107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}