{"id":15180,"date":"2022-10-05T09:31:02","date_gmt":"2022-10-05T07:31:02","guid":{"rendered":"https:\/\/agora.xtec.cat\/inslacetania\/?p=15180"},"modified":"2022-10-21T16:50:32","modified_gmt":"2022-10-21T14:50:32","slug":"com-ens-manipula-la-publicitat","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/inslacetania\/revista\/com-ens-manipula-la-publicitat\/","title":{"rendered":"COM ENS MANIPULA LA PUBLICITAT?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La publicitat \u00e9s la principal branca del m\u00e0rqueting de la major part de productes, per\u00f2 utilitzen molta psicologia per incentivar la compra dels consumidors\/es, j<\/span><span style=\"font-weight: 400;\">a que nom\u00e9s els importa que es compri el producte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemple molt clar \u00e9s als anuncis de joguines, on posen animaci\u00f3 3d per fer moure la joguina amb molts colors. Els nanos pensen que la joguina far\u00e0 literalment el que surt a la pantalla, i quan ho tenen a les mans s\u2019avorreixen al cap de 10 minuts.<\/span><\/p>\n<p>&#8211; \u00a0<a href=\"https:\/\/youtu.be\/VkCjYtLwo20\">Anunci Mattel<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Els anuncis de menjar s\u00f3n dels m\u00e9s enganyosos, ja que m\u00e9s de la meitat que es mostra \u00e9s mentida, per exemple, en publicitats d\u2019hamburgueses posen angles molt precisos perqu\u00e8 es vegi m\u00e9s gran, tamb\u00e9 hi posen condiments no comestibles que poden fer que es vegi m\u00e9s apetit\u00f3s i els menjars que hi surten semblen perfectes.<\/span><\/p>\n<p>&#8211; <a style=\"color: #2795b6;\" href=\"http:\/\/youtu.be\/arEZwf-HAIQ\">Publicitat McDonald&#8217;s<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Una altra estrat\u00e8gia \u00e9s el fam\u00f3s \u201c,99\u201d, que encara que no ho sembli, moltes vegades pensem que costa menys del que sembla, per exemple amb \u201c99,99\u201d a primera ullada pensem que el preu es menor de 100 euros, per tant, m\u00e9s barat, encara que s\u00ed que costi 100 euros.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large\" src=\"https:\/\/image.slidesharecdn.com\/miriamjunio-baja2-210624031248\/85\/miriam-junio-2021-3-320.jpg?cb=1662521051\" width=\"320\" height=\"449\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No tot \u00e9s el que sembla si parlem de publicitat.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petit article on es mostren algunes estrategies de m\u00e0rqueting per fer que comprin els seus products.<\/p>\n","protected":false},"author":1052,"featured_media":15377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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