{"id":21267,"date":"2021-03-24T07:55:32","date_gmt":"2021-03-24T06:55:32","guid":{"rendered":"http:\/\/agora.xtec.cat\/insbitacola\/?p=21267"},"modified":"2021-03-24T07:00:09","modified_gmt":"2021-03-24T06:00:09","slug":"el-mon-de-la-publicitat","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/insbitacola\/general\/el-mon-de-la-publicitat\/","title":{"rendered":"EL M\u00d3N DE LA PUBLICITAT"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al llarg de les darreres cinc setmanes els alumnes de 2n d\u2019ESO a les classes de catal\u00e0 s\u2019han endinsat al m\u00f3n de la publicitat. Van comen\u00e7ar fent-se preguntes com: Qu\u00e8 \u00e9s la publicitat? Per quines vies ens arriba? M\u00e9s endavant, van analitzar les estrat\u00e8gies que fa servir la publicitat per fer arribar el seu missatge, van estudiar tipologies d\u2019anunci i van aprendre a fer-ne l\u2019an\u00e0lisi.\u00a0 A partir d\u2019aqu\u00ed i per grups de quatre alumnes, van crear la seva pr\u00f2pia empresa publicit\u00e0ria:<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21268\" src=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot.png\" alt=\"\" width=\"576\" height=\"283\" srcset=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot.png 576w, https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-300x147.png 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">[Esl\u00f2gan i logotip d\u2019empresa publicit\u00e0ria creat per V\u00edctor L\u00f3pez, Oliver Cano, Nolan Ram\u00edrez i Noah Aparici]<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><br \/>\nFinalment, cada grup\/empresa va realitzar una campanya publicit\u00e0ria d\u2019un tema social o ambiental com per exemple anuncis per incentivar la poblaci\u00f3 a donar sang, per denunciar el ciberbullying o a evitar l\u2019\u00fas del pl\u00e0stic. D\u2019entrada creaven l\u2019esl\u00f2gan i el logotip de la campanya<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-II.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21273\" src=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-II.png\" alt=\"\" width=\"522\" height=\"334\" srcset=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-II.png 502w, https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-II-300x192.png 300w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><\/a><br \/>\n<span style=\"font-weight: 400;\">[Esl\u00f2gan i logotip elaborat per Mart\u00ed Sobrino, Irene Jim\u00e9nez, Paulina Hern\u00e1ndez, Daniel Maestre i Noa Gonz\u00e1lez]<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><br \/>\nContinuaven elaborant el gui\u00f3 literari i despr\u00e9s el gui\u00f3 t\u00e8cnic de l\u2019anunci:<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-III.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21276\" src=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-III.png\" alt=\"\" width=\"713\" height=\"606\" srcset=\"https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-III.png 684w, https:\/\/agora.xtec.cat\/insbitacola\/wp-content\/uploads\/usu1329\/2021\/03\/Screenshot-III-300x255.png 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">[Gui\u00f3 art\u00edstic elaborat per Mart\u00ed Sobrino, Irene Jim\u00e9nez, Paulina Hern\u00e1ndez, Daniel Maestre i Noa Gonz\u00e1lez]<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><br \/>\nFinalment, van fer la gravaci\u00f3 i l\u2019edici\u00f3 <\/span><span style=\"font-weight: 400;\">d<a href=\"https:\/\/youtu.be\/zxL9s2Uwq-M\">el v\u00eddeo<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/zxL9s2Uwq-M\" width=\"853\" height=\"480\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><br \/>\nTot plegat, un bon tastet per con\u00e8ixer una mica m\u00e9s el m\u00f3n de la publicitat!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al llarg de les darreres cinc setmanes els alumnes de 2n d\u2019ESO a les classes de catal\u00e0 s\u2019han endinsat al m\u00f3n de la publicitat. Van comen\u00e7ar fent-se preguntes com: Qu\u00e8 \u00e9s la publicitat? Per quines vies ens arriba? M\u00e9s endavant, van analitzar les estrat\u00e8gies que&hellip;  <a href=\"https:\/\/agora.xtec.cat\/insbitacola\/general\/el-mon-de-la-publicitat\/\" title=\"Read EL M\u00d3N DE LA PUBLICITAT\">Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":21273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[98,108,1,97,29],"tags":[],"class_list":["post-21267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eso-2","category-ambit-linguistic","category-general","category-instrumentals","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/posts\/21267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/comments?post=21267"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/posts\/21267\/revisions"}],"predecessor-version":[{"id":21289,"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/posts\/21267\/revisions\/21289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/media\/21273"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/media?parent=21267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/categories?post=21267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbitacola\/wp-json\/wp\/v2\/tags?post=21267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}