{"id":3892,"date":"2019-03-14T13:00:00","date_gmt":"2019-03-14T12:00:00","guid":{"rendered":"http:\/\/agora.xtec.cat\/insbaixamar\/?p=3892"},"modified":"2019-09-28T21:55:46","modified_gmt":"2019-09-28T19:55:46","slug":"per-que-costen-tant-les-vambes-de-marca","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/insbaixamar\/general\/per-que-costen-tant-les-vambes-de-marca\/","title":{"rendered":"Per qu\u00e8 costen tant les vambes de marca?"},"content":{"rendered":"
Alejandro Hidalgo amb l\u2019ajuda d\u2019Alin Panesi<\/span> <\/span>\r\n\r\n<\/pre>\n
Entrevistem el professor d’Economia Xavier Roca, que ens explica el perqu\u00e8 dels preus elevats de la roba, les vambes, els m\u00f2bils i en general tot el que tingui una marca.<\/span><\/p>\n
Xavier Roca creu que els productes de marca costen tant,\u00a0perqu\u00e8 “els consumidors estem disposats a pagar molts diners per aquestes marques”.\u00a0<\/span><\/p>\n
\u00c9s a dir, “no es tracta que sigui un producte molt valu\u00f3s sin\u00f3 que nosaltres els valorem positivament”, diu Roca. <\/span><\/p>\n
Aix\u00ed doncs, “les raons no s\u00f3n que necessitem aquest producte sin\u00f3 que vivim en una societat de consum en la qual rebem molta publicitat, est\u00edmuls que ens fan creure que \u00e9s molt important comprar productes de marca”, continua explican el professor. <\/span><\/p>\n
Dit d’una altra manera, “la publicitat t\u00e9 un paper molt important” perqu\u00e8 fan servir persones famoses, que poden ser referents de la poblaci\u00f3, i com que les volen imitar, adquireixen la marca que promocionen.<\/span><\/p>\n
 <\/p>\n
 \u00a0\"\"<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n
Imatge extreta del web:\u00a0https:\/\/www.ticbeat.com\/cyborgcultura\/cuanto-cuesta-fabricar-unas-zapatillas-de-adidas-o-nike-de-100-euros\/<\/span><\/pre>\n
\u00a0<\/span><\/p>\n
A la imatge podem observar que el preu real de fabricaci\u00f3 d’una vamba Adidas \u00e9s de 21 dolars. Ara b\u00e9, el marge de benefici que extreu la marca \u00e9s de 50 d\u00f2lars perqu\u00e8 si el cost de la vamba \u00e9s de 21 d\u00f2lars, la marca la ven a 71 dolars. Aquestes xifres, per\u00f2, varien segons la vamba, perqu\u00e8 si \u00e9s un model exclusiu o limitat, els beneficis encara poden augmentar molt m\u00e9s.<\/p>\n
 <\/p>\n
 <\/p>\n
\u00a0<\/span><\/p>\n
 <\/p>\n
 <\/p>\n","protected":false},"excerpt":{"rendered":"
El professor d’Economia Xavier Roca ens argumenta el perqu\u00e8 dels preus elevats de les peces de marca.…  Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":141,"featured_media":3893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[390,1,29,342],"tags":[],"class_list":["post-3892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revista_curs_201819","category-general","category-portada","category-articles-informatius-redactats-pels-alumnes"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/posts\/3892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/comments?post=3892"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/posts\/3892\/revisions"}],"predecessor-version":[{"id":3901,"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/posts\/3892\/revisions\/3901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/media\/3893"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/media?parent=3892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/categories?post=3892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/insbaixamar\/wp-json\/wp\/v2\/tags?post=3892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}