{"id":10406,"date":"2018-04-23T18:13:54","date_gmt":"2018-04-23T16:13:54","guid":{"rendered":"http:\/\/agora.xtec.cat\/insandreunin\/?p=10406"},"modified":"2018-04-23T18:13:54","modified_gmt":"2018-04-23T16:13:54","slug":"se-libre-bebe-coca-cola","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/insandreunin\/general\/se-libre-bebe-coca-cola\/","title":{"rendered":"S\u00c9 LIBRE, BEBE COCA-COLA"},"content":{"rendered":"<p>Los alumnos de bachillerato tuvieron el placer de asistir\u00a0a una charla impartida por la <a href=\"http:\/\/www.romaniques.urv.cat\/llengua-espanyola\/6\/maria-herrera-rodrigo\">doctora Mar\u00eda Herrera,<\/a> especialista en Ling\u00fc\u00edstica de la <a href=\"http:\/\/www.urv.cat\/ca\/\">Universidad Rovira i Virgili<\/a>\u00a0y profesora en el <a href=\"http:\/\/www.urv.cat\/es\/estudios\/grados\/oferta\/graudhispaniques\/\">Grado de Lengua y Literaturas Hisp\u00e1nicas<\/a>,\u00a0titulada:\u00a0<em>S\u00e9 libre, bebe Coca-Cola<\/em>. Esta trat\u00f3 sobre la importancia de la publicidad en la sociedad actual, y en c\u00f3mo esta ha cambiado desde sus or\u00edgenes, aprovechando los nuevos medios de comunicaci\u00f3n.<\/p>\n<p>Los alumnos pudieron observar los mecanismos del lenguaje que utiliza la publicidad, el ejemplo m\u00e1s curioso fue el de\u00a0la Coca-Cola, que empez\u00f3 siendo una empresa que produc\u00eda un refresco estacionario, y posteriormente, y a causa del \u00e9xito del producto, cambiaron el t\u00e9rmino &#8220;refresco&#8221; por el de &#8220;bebida&#8221;, para que as\u00ed se consumiera durante todo el a\u00f1o. Adem\u00e1s, Mar\u00eda Herrera tambi\u00e9n hizo hincapi\u00e9 en los protagonistas de los anuncios, por ejemplo,\u00a0en los de Coca-Cola aparecen personas de todas las edades, queriendo persuadir, de este modo, a un mayor\u00a0<em>target.<\/em><\/p>\n<p>Nuestros alumnos de bachillerato\u00a0descubrieron que los estudios human\u00edsticos, a\u00fan los m\u00e1s cl\u00e1sicos, pueden ser muy \u00fatiles y servir, incluso, para un \u00e1mbito tan variable y en constante renovaci\u00f3n como es el de la publicidad y el <em>marketing.<\/em><\/p>\n<p><a href=\"http:\/\/agora.xtec.cat\/insandreunin\/wp-content\/uploads\/usu1005\/2018\/04\/2018-04-21-PHOTO-00000117.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10408\" src=\"http:\/\/agora.xtec.cat\/insandreunin\/wp-content\/uploads\/usu1005\/2018\/04\/2018-04-21-PHOTO-00000117-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/agora.xtec.cat\/insandreunin\/wp-content\/uploads\/usu1005\/2018\/04\/2018-04-21-PHOTO-00000117-1024x768.jpg 1024w, https:\/\/agora.xtec.cat\/insandreunin\/wp-content\/uploads\/usu1005\/2018\/04\/2018-04-21-PHOTO-00000117-300x225.jpg 300w, https:\/\/agora.xtec.cat\/insandreunin\/wp-content\/uploads\/usu1005\/2018\/04\/2018-04-21-PHOTO-00000117-768x576.jpg 768w, https:\/\/agora.xtec.cat\/insandreunin\/wp-content\/uploads\/usu1005\/2018\/04\/2018-04-21-PHOTO-00000117-200x150.jpg 200w, https:\/\/agora.xtec.cat\/insandreunin\/wp-content\/uploads\/usu1005\/2018\/04\/2018-04-21-PHOTO-00000117.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los alumnos de bachillerato tuvieron el placer de asistir\u00a0a una charla impartida por la doctora Mar\u00eda Herrera, especialista en Ling\u00fc\u00edstica de la Universidad Rovira i Virgili\u00a0y profesora en el Grado de Lengua y Literaturas Hisp\u00e1nicas,\u00a0titulada:\u00a0S\u00e9 libre, bebe Coca-Cola. Esta trat\u00f3 sobre la importancia de la publicidad en la sociedad actual, y en c\u00f3mo esta ha [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[95,271,96,8,117,1,93,29],"tags":[],"class_list":["post-10406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1r-de-bat","category-1r-de-bat-hu","category-2n-de-bat","category-batxillerat","category-castella","category-general","category-novetats","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/posts\/10406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/comments?post=10406"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/posts\/10406\/revisions"}],"predecessor-version":[{"id":10449,"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/posts\/10406\/revisions\/10449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/media\/10409"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/media?parent=10406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/categories?post=10406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/insandreunin\/wp-json\/wp\/v2\/tags?post=10406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}