{"id":20151,"date":"2026-05-06T22:30:05","date_gmt":"2026-05-06T20:30:05","guid":{"rendered":"https:\/\/agora.xtec.cat\/ins-noualcarras\/?p=20151"},"modified":"2026-05-18T22:37:34","modified_gmt":"2026-05-18T20:37:34","slug":"disseny-duna-marca-esportiva-sostenible","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/ins-noualcarras\/general\/disseny-duna-marca-esportiva-sostenible\/","title":{"rendered":"Disseny d’una marca esportiva sostenible"},"content":{"rendered":"

L\"\"<\/a>\u2019alumnat de 3r d\u2019ESO s\u2019ha convertit en aut\u00e8ntics dissenyadors i dissenyadores de moda en un projecte creatiu desenvolupat a la mat\u00e8ria d\u2019Educaci\u00f3 pl\u00e0stica, visual i audiovisual. Aquesta proposta neix de la necessitat de reflexionar sobre els h\u00e0bits de consum actuals i de promoure un canvi en la societat davant la problem\u00e0tica del fast fashion<\/em>, un model de producci\u00f3 i consum de roba r\u00e0pid i poc sostenible que t\u00e9 un gran impacte ambiental i social.<\/p>\n

Amb l\u2019objectiu de conscienciar-se sobre aquesta realitat i imaginar alternatives m\u00e9s responsables, l\u2019alumnat ha treballat en la creaci\u00f3 d\u2019una marca de roba esportiva sostenible des de zero, vivint tot el proc\u00e9s creatiu i comunicatiu que hi ha darrere d\u2019un projecte de moda.<\/p>\n

En una primera fase, cadasc\u00fa ha dissenyat el logotip i la identitat visual de la seva marca, definint-ne els valors, els colors corporatius i l\u2019estil comunicatiu. Posteriorment, han elaborat moodboards d\u2019inspiraci\u00f3 per construir l\u2019univers visual de les seves col\u00b7leccions.<\/p>\n

A continuaci\u00f3, els estudiants han creat diferents productes de roba esportiva sostenible, apostant per dissenys innovadors i materials respectuosos amb el medi ambient. Finalment, han desenvolupat una campanya publicit\u00e0ria en format de cartell, aplicant recursos de comunicaci\u00f3 visual, disseny gr\u00e0fic i m\u00e0rqueting per donar a con\u00e8ixer les seves marques.<\/p>\n

Aquest projecte ha perm\u00e8s treballar la creativitat, el pensament cr\u00edtic i les compet\u00e8ncies digitals de l\u2019alumnat, alhora que ha fomentat una mirada m\u00e9s conscient i responsable envers el consum de moda i el paper que cadasc\u00fa pot tenir en la construcci\u00f3 d\u2019un futur m\u00e9s sostenible.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019alumnat de 3r d\u2019ESO s\u2019ha convertit en aut\u00e8ntics dissenyadors i dissenyadores de moda en un projecte creatiu desenvolupat a la mat\u00e8ria d\u2019Educaci\u00f3 pl\u00e0stica, visual i audiovisual. Aquesta proposta neix de la necessitat de reflexionar sobre els h\u00e0bits de consum actuals i de promoure un canvi en la societat davant la problem\u00e0tica del fast fashion, un […]<\/p>\n","protected":false},"author":1,"featured_media":20153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[186,184,1,133,107],"tags":[],"class_list":["post-20151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3r-eso","category-25-26","category-general","category-mat-com","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/posts\/20151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/comments?post=20151"}],"version-history":[{"count":1,"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/posts\/20151\/revisions"}],"predecessor-version":[{"id":20154,"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/posts\/20151\/revisions\/20154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/media\/20153"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/media?parent=20151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/categories?post=20151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ins-noualcarras\/wp-json\/wp\/v2\/tags?post=20151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}