{"id":967,"date":"2024-11-12T10:02:46","date_gmt":"2024-11-12T09:02:46","guid":{"rendered":"https:\/\/agora.xtec.cat\/ifeb\/?page_id=967"},"modified":"2025-03-28T09:14:24","modified_gmt":"2025-03-28T08:14:24","slug":"marqueting-i-publicitat","status":"publish","type":"page","link":"https:\/\/agora.xtec.cat\/ifeb\/estudis-a-lifeb\/marqueting-i-publicitat\/","title":{"rendered":"M\u00e0rqueting i Publicitat"},"content":{"rendered":"\n<p>Cicle formatiu de grau superior<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"4413\" height=\"3000\" src=\"https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2024\/12\/mkt-1-2-4413x3000.jpg\" alt=\"\" class=\"wp-image-1089\" style=\"width:664px;height:auto\" srcset=\"https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2024\/12\/mkt-1-2-4413x3000.jpg 4413w, https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2024\/12\/mkt-1-2-300x204.jpg 300w, https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2024\/12\/mkt-1-2-768x522.jpg 768w, https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2024\/12\/mkt-1-2-1536x1044.jpg 1536w, https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2024\/12\/mkt-1-2-2048x1392.jpg 2048w\" sizes=\"auto, (max-width: 4413px) 100vw, 4413px\" \/><\/figure>\n\n\n\n<p><p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">DESCRIPCI\u00d3<\/mark><\/strong><\/p><\/p>\n\n\n\n<p>Aquests estudis ofereixen l\u2019oportunitat de convertir-te en un professional del m\u00e0rqueting, <strong>capa\u00e7 de crear, implementar i supervisar estrat\u00e8gies efectives basades en estudis comercials<\/strong>. Aprendr\u00e0s a promocionar productes i serveis utilitzant els <strong>mitjans de comunicaci\u00f3<\/strong> m\u00e9s adequats i a elaborar <strong>materials publicitaris i promocionals <\/strong>d\u2019alta qualitat.&nbsp;<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">HORARIS&nbsp;<\/mark><\/strong><\/p>\n\n\n\n<p>1r Curs: horari de tarda<br>2n Curs: horari de tarda<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">PREU<\/mark><\/strong><\/p>\n\n\n\n<p>Matr\u00edcula: <a href=\"https:\/\/educacio.gencat.cat\/ca\/departament\/normativa\/taxes-preus-publics\/preu-public\/index.html\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#3636b4\" class=\"has-inline-color\">Enlla\u00e7 a preus p\u00fablics<\/mark><\/a>. S&#8217;abonar\u00e0 el cost de material i sortides.<\/p>\n\n\n<p><span style=\"color: #d3045e;\"><strong>PREINSCRIPCI\u00d3<\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Per m\u00e9s informaci\u00f3 de la inscripci\u00f3 consulteu la seg\u00fcent <a href=\"https:\/\/preinscripcio.gencat.cat\/ca\/estudis\/fp-grau-superior\/inici\/index.html\"> <mark class=\"has-inline-color\" style=\"background-color: rgba(0, 0, 0, 0); color: #3636b4;\">p\u00e0gina web <\/mark><\/a>de la Generalitat.\u00a0<\/p>\n<p><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"17px\"}}} --><\/p>\n<p style=\"font-size: 17px;\"><strong><mark class=\"has-inline-color\" style=\"background-color: rgba(0, 0, 0, 0); color: #d3045e;\">DURADA<\/mark><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>El programa combina una formaci\u00f3 te\u00f2rica s\u00f2lida amb experi\u00e8ncia pr\u00e0ctica, amb una durada total de\u00a02.000 hores\u00a0repartides en dos cursos acad\u00e8mics:\u00a01.485 hores en un centre educatiu i 515 hores d\u2019estada en una empresa, on podr\u00e0s aplicar els teus coneixements al m\u00f3n real. Una experi\u00e8ncia completa i enriquidora per preparar-te per al mercat laboral!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"17px\"}}} --><\/p>\n<p style=\"font-size: 17px;\"><strong><mark class=\"has-inline-color\" style=\"background-color: rgba(0, 0, 0, 0); color: #d3045e;\">CONTINGUTS<\/mark><\/strong><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Gesti\u00f3 econ\u00f2mica i financera de l\u2019empresa: <\/strong>Domina els fonaments econ\u00f2mics i financers per gestionar recursos i prendre decisions estrat\u00e8giques en qualsevol organitzaci\u00f3.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Pol\u00edtiques de m\u00e0rqueting: <\/strong>Apr\u00e8n a dissenyar i implementar estrat\u00e8gies de m\u00e0rqueting que maximitzin l\u2019impacte de productes i serveis al mercat.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>M\u00e0rqueting digital: <\/strong>Descobreix com utilitzar les eines digitals m\u00e9s innovadores per arribar al teu p\u00fablic objectiu de manera efectiva i creativa.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Disseny i elaboraci\u00f3 de material de comunicaci\u00f3: <\/strong>Crea materials visuals i escrits atractius que comuniquin missatges impactants i reforcin la imatge de marca.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Mitjans i suports de comunicaci\u00f3<\/strong>: Explora els diferents canals de comunicaci\u00f3 i apr\u00e8n a seleccionar els m\u00e9s adequats per a cada campanya publicit\u00e0ria.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Relacions p\u00fabliques i organitzaci\u00f3 d\u2019esdeveniments de m\u00e0rqueting: <\/strong>Desenvolupa habilitats per gestionar la imatge d\u2019una marca i planificar esdeveniments que marquin la difer\u00e8ncia.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Investigaci\u00f3 comercial<\/strong>: Endinsa\u2019t en les t\u00e8cniques d\u2019an\u00e0lisi del mercat per identificar oportunitats i comprendre les necessitats dels consumidors.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Treball de camp en la investigaci\u00f3 comercial<\/strong>: Aplica les t\u00e8cniques d\u2019investigaci\u00f3 sobre el terreny per obtenir dades reals i valuoses per a la presa de decisions.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Llan\u00e7ament de productes i serveis<\/strong>: Apr\u00e8n a planificar i executar estrat\u00e8gies de llan\u00e7ament per assegurar l\u2019\u00e8xit d\u2019un nou producte o servei al mercat.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Atenci\u00f3 al client, consumidor i usuari<\/strong>: Desenvolupa habilitats per oferir una experi\u00e8ncia excel\u00b7lent que fidelitzi els clients i reforci la reputaci\u00f3 de la marca.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Catal\u00e0 professional: <\/strong>Perfecciona la teva comunicaci\u00f3 oral i escrita en catal\u00e0 o aran\u00e8s per al m\u00f3n laboral.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Angl\u00e8s professional<\/strong>: Adquireix compet\u00e8ncies ling\u00fc\u00edstiques en angl\u00e8s per moure\u2019t amb seguretat en un entorn internacional.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Digitalitzaci\u00f3 aplicada als sectors productius<\/strong>: Apr\u00e8n a integrar les tecnologies digitals en els processos productius per millorar l\u2019efici\u00e8ncia i la innovaci\u00f3.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Sostenibilitat aplicada al sistema productiu<\/strong>: Descobreix com incorporar pr\u00e0ctiques sostenibles en l\u2019activitat empresarial per contribuir a un futur m\u00e9s verd.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Itinerari personal per a l\u2019ocupabilitat I<\/strong>: Identifica les teves fortaleses i prepara\u2019t per al m\u00f3n laboral amb orientaci\u00f3 personalitzada.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Itinerari personal per a l\u2019ocupabilitat II: <\/strong>Aprofundeix en el teu desenvolupament professional amb eines i recursos per destacar en el mercat de treball.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Projecte intermodular<\/strong>: Aplica tots els coneixements adquirits en un projecte integrador que simula situacions reals del m\u00f3n empresarial.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"17px\"}}} --><\/p>\n<p style=\"font-size: 17px;\"><strong><mark class=\"has-inline-color\" style=\"background-color: rgba(0, 0, 0, 0); color: #d3045e;\">ACC\u00c9S<\/mark><\/strong><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Per al curs 2024-2025, pots accedir als cicles de grau superior si compleixes algun dels<strong> requisits<\/strong> seg\u00fcents:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Tenir un d\u2019aquests t\u00edtols:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<li>Batxillerat.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Batxillerat LOGSE.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>BUP.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>T\u00e8cnic\/a superior de formaci\u00f3 professional o grau universitari o equivalent.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>T\u00e8cnic\/a especialista, t\u00e8cnic\/a superior o equivalent.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>T\u00e8cnic\/a de grau mitj\u00e0 de formaci\u00f3 professional o t\u00edtol de<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>t\u00e8cnic\/a o t\u00e8cnic\/a d\u2019arts pl\u00e0stiques i disseny.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>O b\u00e9, <strong>haver superat<\/strong>:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<li>Una oferta formativa de certificat professional inclosa en el cicle.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Un curs de formaci\u00f3 espec\u00edfic per a l\u2019acc\u00e9s als cicles de grau superior.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Una prova d\u2019acc\u00e9s.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>El segon curs de qualsevol modalitat de batxillerat experimental.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>El COU o un curs preuniversitari.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Haver superat la prova d\u2019acc\u00e9s a la universitat per a m\u00e9s grans de 25 o de 45 anys, o haver accedit a la universitat per tenir 40 anys o m\u00e9s i acreditar experi\u00e8ncia laboral o professional.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"17px\"}}} --><\/p>\n<p style=\"font-size: 17px;\"><strong><mark class=\"has-inline-color\" style=\"background-color: rgba(0, 0, 0, 0); color: #d3045e;\">CONTINU\u00cfTAT<\/mark><\/strong><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Sortides acad\u00e8miques<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Amb aquests estudis s\u2019obt\u00e9 el t\u00edtol de t\u00e8cnic superior o t\u00e8cnica superior, que permet accedir a qualsevol estudi universitari oficial de grau. Les persones que s\u2019han graduat en un cicle formatiu de grau superior poden obtenir la convalidaci\u00f3 de cr\u00e8dits universitaris ECTS.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Sortides laborals del cicle formatiu<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item -->\n<li><strong>Assistent\/a del cap de producte<\/strong>: Suport en el desenvolupament i gesti\u00f3 de productes dins l&#8217;empresa.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>T\u00e8cnic\/a de m\u00e0rqueting<\/strong>: Implementaci\u00f3 d&#8217;estrat\u00e8gies i accions per posicionar productes o serveis.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>T\u00e8cnic\/a en publicitat<\/strong>: Creaci\u00f3 i gesti\u00f3 de campanyes publicit\u00e0ries.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>T\u00e8cnic\/a en relacions p\u00fabliques<\/strong>: Gesti\u00f3 de la comunicaci\u00f3 i les relacions entre l&#8217;empresa i els seus p\u00fablics.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Organitzador\/a d\u2019esdeveniments de m\u00e0rqueting i comunicaci\u00f3<\/strong>: Planificaci\u00f3 i execuci\u00f3 d\u2019esdeveniments promocionals i corporatius.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Auxiliar de mitjans en empreses de publicitat<\/strong>: Suport log\u00edstic i organitzatiu en la gesti\u00f3 de campanyes publicit\u00e0ries.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Controlador\/a d\u2019emissi\u00f3 en mitjans de comunicaci\u00f3<\/strong>: Supervisi\u00f3 de la programaci\u00f3 i emissi\u00f3 de continguts publicitaris.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>T\u00e8cnic\/a en estudis de mercat i opini\u00f3 p\u00fablica<\/strong>: An\u00e0lisi de dades per entendre els comportaments dels consumidors.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>T\u00e8cnic\/a en treballs de camp<\/strong>: Recollida d&#8217;informaci\u00f3 i dades en estudis de mercat.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Inspector\/a d\u2019enquestadors<\/strong>: Coordinaci\u00f3 i supervisi\u00f3 del treball d\u2019equips d\u2019enquestadors.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Agent d\u2019enquestes i censos<\/strong>: Recollida d\u2019informaci\u00f3 directa a trav\u00e9s d\u2019enquestes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Codificador\/a de dades per a investigacions de mercats<\/strong>: Transformaci\u00f3 de dades qualitatives i quantitatives en informaci\u00f3 estructurada.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Responsable de promocions en punt de venda<\/strong>: Gesti\u00f3 i coordinaci\u00f3 d\u2019activitats promocionals a l\u2019establiment.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Especialista en implantaci\u00f3 d\u2019espais comercials<\/strong>: Organitzaci\u00f3 i optimitzaci\u00f3 dels espais per millorar l&#8217;experi\u00e8ncia de compra i les vendes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Aquestes sortides professionals abasten una \u00e0mplia varietat d&#8217;\u00e0mbits relacionats amb el m\u00e0rqueting, la comunicaci\u00f3 i la investigaci\u00f3 de mercats.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"17px\"}}} --><\/p>\n<p style=\"font-size: 17px;\"><strong><mark class=\"has-inline-color\" style=\"background-color: rgba(0, 0, 0, 0); color: #d3045e;\">NORMATIVA<\/mark><\/strong><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Reial decret 500\/2024, de 21 de maig, pel qual es modifiquen determinats reials decrets pels quals s\u2019estableixen t\u00edtols de formaci\u00f3 professional de grau superior i es fixen els seus ensenyaments m\u00ednims (BOE n\u00fam. 129, de 28.5.2024)<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Reial Decret 1571\/2011, de 4 de novembre, pel qual s\u2019estableix el t\u00edtol de t\u00e8cnic superior en M\u00e0rqueting i Publicitat i se\u2019n fixen els ensenyaments m\u00ednims (BOE n\u00fam. 299, de 13.12.2024)<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Per m\u00e9s informaci\u00f3 a la <a href=\"https:\/\/preinscripcio.gencat.cat\/ca\/inici\">p\u00e0gina web <\/a>de la Generalitat.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:paragraph {\"align\":\"right\"} --><\/p>\n<p class=\"has-text-align-right\">Darrera actualitzaci\u00f3: 13\/11\/2024<\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Cicle formatiu de grau superior DESCRIPCI\u00d3 Aquests estudis ofereixen l\u2019oportunitat de convertir-te en un professional del m\u00e0rqueting, capa\u00e7 de crear, implementar i supervisar estrat\u00e8gies efectives basades en estudis comercials. Aprendr\u00e0s a promocionar productes i serveis utilitzant els mitjans de comunicaci\u00f3 m\u00e9s adequats i a elaborar materials publicitaris i promocionals d\u2019alta qualitat.&nbsp; HORARIS&nbsp; 1r Curs: horari [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":973,"menu_order":40,"comment_status":"closed","ping_status":"close","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-967","page","type-page","status-publish","hentry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages\/967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/comments?post=967"}],"version-history":[{"count":6,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages\/967\/revisions"}],"predecessor-version":[{"id":1502,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages\/967\/revisions\/1502"}],"up":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages\/973"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/media?parent=967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}