{"id":1452,"date":"2025-03-25T12:28:00","date_gmt":"2025-03-25T11:28:00","guid":{"rendered":"https:\/\/agora.xtec.cat\/ifeb\/?page_id=1452"},"modified":"2025-07-01T13:32:53","modified_gmt":"2025-07-01T11:32:53","slug":"redaccio-de-continguts-digitals-per-a-marqueting-i-vendes","status":"publish","type":"page","link":"https:\/\/agora.xtec.cat\/ifeb\/estudis-a-lifeb\/redaccio-de-continguts-digitals-per-a-marqueting-i-vendes\/","title":{"rendered":"Redacci\u00f3 de Continguts Digitals per a M\u00e0rqueting i Vendes"},"content":{"rendered":"\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"838\" src=\"https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2025\/03\/Sin-titulo-7.png\" alt=\"\" class=\"wp-image-1458\" style=\"width:449px;height:auto\" srcset=\"https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2025\/03\/Sin-titulo-7.png 1080w, https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2025\/03\/Sin-titulo-7-300x233.png 300w, https:\/\/agora.xtec.cat\/ifeb\/wp-content\/uploads\/usu3035\/2025\/03\/Sin-titulo-7-768x596.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">DESCRIPCI\u00d3<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">Aquests estudis, dins de la Formaci\u00f3 Professional i impartits com a grau d\u2019especialitzaci\u00f3, capaciten els professionals per dissenyar, executar i optimitzar estrat\u00e8gies de continguts digitals amb l\u2019objectiu de posicionar marques, atreure clients i augmentar els ingressos.<\/p>\n\n\n\n<p style=\"font-size:17px\">L\u2019alumnat adquirir\u00e0 coneixements sobre m\u00e8todes, t\u00e8cniques i eines de redacci\u00f3 publicit\u00e0ria, aplicant-los d\u2019acord amb les guies d\u2019estil corporatives i la normativa vigent, assegurant una comunicaci\u00f3 digital efectiva i professional.<\/p>\n\n\n\n<p style=\"font-size:17px\">En finalitzar els estudis, l\u2019alumnat obtindr\u00e0 la titulaci\u00f3 de<strong> M\u00e0ster en Redacci\u00f3 de Continguts Digitals per a M\u00e0rqueting i Vendes.<\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">HORARI<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">Dilluns a dijous de 18:30 a 21:30, de setembre a maig.\u00a0<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">PREU<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">395\u20ac<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">PREINSCRIPCI\u00d3<\/mark><\/strong><\/p>\n\n\n\n<p>Per m\u00e9s informaci\u00f3 de la inscripci\u00f3 consulteu la <a href=\"https:\/\/agora.xtec.cat\/ifeb\/preinscripcio-del-curs-despecialitzacio-master-fp-de-redaccio-de-continguts-digitals\/\">p\u00e0gina de preinscripci\u00f3 i matr\u00edcula del curs d&#8217;especialitzaci\u00f3. <\/a><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">DURADA<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">La durada \u00e9s de 410 hores.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">CONTINGUTS<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ad&nbsp; &nbsp; Estrat\u00e8gia de continguts digitals<\/li>\n\n\n\n<li style=\"font-size:18px\">\u00ad&nbsp; &nbsp; Comunicaci\u00f3 a xarxes socials<\/li>\n\n\n\n<li style=\"font-size:17px\">\u00ad&nbsp; &nbsp; Redacci\u00f3 de continguts digitals<\/li>\n\n\n\n<li>\u00ad&nbsp; &nbsp; Projecte de Redacci\u00f3 de continguts digitals per a m\u00e0rqueting i vendes<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">ACC\u00c9S<\/mark><\/strong><\/p>\n\n\n\n<p>Cal haver cursat un dels seg\u00fcents Cicles Formatius de Grau Superior:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>CFGS M\u00e0rqueting i publicitat (CFPS CMD0)<\/p>\n\n\n\n<p>CFGS Assist\u00e8ncia a la direcci\u00f3 (CFPS AGA0)<\/p>\n\n\n\n<p>CFGS Administraci\u00f3 i finances (CFPS AGB0)<\/p>\n\n\n\n<p>CFGS Gesti\u00f3 de vendes i espais comercials (CFPS CMA0)<\/p>\n\n\n\n<p>CFGS Disseny i edici\u00f3 de publicacions impreses i multim\u00e8dia (CFPS AFA0)<\/p>\n\n\n\n<p>CFGS Disseny i gesti\u00f3 de la producci\u00f3 gr\u00e0fica (CFPS AFB0)<\/p>\n\n\n\n<p>CFGS Vitivinicultura (CFPS IAA0) <\/p>\n\n\n\n<p>CFGS Gesti\u00f3 d&#8217;allotjaments tur\u00edstics (CFPS HTB0)<\/p>\n\n\n\n<p>CFGS Ag\u00e8ncies de viatges i gesti\u00f3 d&#8217;esdeveniments (CFPS HTA0)<\/p>\n\n\n\n<p>CFGS Guia, informaci\u00f3 i assist\u00e8ncies tur\u00edstiques (CFPS HTF0)<\/p>\n\n\n\n<p>CFGS Processos i qualitat en la ind\u00fastria aliment\u00e0ria (CFPS IAB0)<\/p>\n\n\n\n<p>CFGS Transport i log\u00edstica (CFPS CMC0)<\/p>\n\n\n\n<p>CFGS Comer\u00e7 internacional (CFPS CMB0)<\/p>\n\n\n\n<p>CFGS Estilisme i direcci\u00f3 de perruqueria (CFPS IPC0)<\/p>\n\n\n\n<p>CFGS Producci\u00f3 d&#8217;audiovisuals i espectacles (CFPS ISD0)<\/p>\n\n\n\n<p>CFGS Assessoria d&#8217;imatge personal i corporativa (CFPS IPA0)<\/p>\n<\/div>\n\n\n\n<p style=\"font-size:17px\"><\/p>\n\n\n\n<p style=\"font-size:17px\">Cal formalitzar la sol\u00b7licitud de preinscripci\u00f3. La sol\u00b7licitud es presenta al centre demanat, juntament amb la documentaci\u00f3 acreditativa.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">CONTINU\u00cfTAT<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">Sortides professionals<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">Les persones que superen el curs d\u2019especialitzaci\u00f3 obtenen el t\u00edtol de M\u00e0ster de Formaci\u00f3 Professional, que els permet accedir al m\u00f3n laboral, com a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u00ad&nbsp; &nbsp; directors o directores de m\u00e0rqueting digital (Digital Strategist);<\/li>\n\n\n\n<li style=\"font-size:17px\">\u00ad&nbsp; &nbsp; directors o directores de M\u00e0rqueting de creixement (Growth Marketing Director);<\/li>\n\n\n\n<li style=\"font-size:17px\">\u00ad&nbsp; &nbsp; directors o directores de comer\u00e7 electr\u00f2nic (e-Commerce Manager);<\/li>\n\n\n\n<li style=\"font-size:17px\">\u00ad&nbsp; &nbsp; especialistes en captaci\u00f3 i fidelitzaci\u00f3 de clients (Inbound Marketing Specialist);<\/li>\n\n\n\n<li style=\"font-size:17px\">\u00ad&nbsp; &nbsp; gestors o gestores de continguts (Content Manager);<\/li>\n\n\n\n<li style=\"font-size:17px\">\u00ad&nbsp; &nbsp; redactors o redactores de textos publicitaris (Copywriter);<\/li>\n\n\n\n<li style=\"font-size:17px\">\u00ad&nbsp; &nbsp; gestors o gestores de xarxes socials i comunitats digitals (Community Manager).<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d3045e\" class=\"has-inline-color\">NORMATIVA<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">Reial decret 497\/2024, de 21 de maig, pel qual es modifiquen determinats reials decrets pels quals s&#8217;estableixen, en l&#8217;\u00e0mbit de la Formaci\u00f3 Professional, cursos d&#8217;especialitzaci\u00f3 de grau mitj\u00e0 i superior i es fixen els seus ensenyaments m\u00ednims (BOE n\u00fam. 129, de 28.5.2024)<\/p>\n\n\n\n<p style=\"font-size:17px\">Reial decret 144\/2024, de 6 de febrer, pel que s\u2019estableix el Curs d&#8217;especialitzaci\u00f3 de Formaci\u00f3 Professional de Grau Superior en Redacci\u00f3 de continguts digitals per a m\u00e0rqueting i vendes.<\/p>\n\n\n\n<p>Darrera actualitzaci\u00f3: 13\/06\/2025<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DESCRIPCI\u00d3 Aquests estudis, dins de la Formaci\u00f3 Professional i impartits com a grau d\u2019especialitzaci\u00f3, capaciten els professionals per dissenyar, executar i optimitzar estrat\u00e8gies de continguts digitals amb l\u2019objectiu de posicionar marques, atreure clients i augmentar els ingressos. L\u2019alumnat adquirir\u00e0 coneixements sobre m\u00e8todes, t\u00e8cniques i eines de redacci\u00f3 publicit\u00e0ria, aplicant-los d\u2019acord amb les guies d\u2019estil corporatives [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":973,"menu_order":120,"comment_status":"closed","ping_status":"close","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1452","page","type-page","status-publish","hentry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages\/1452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/comments?post=1452"}],"version-history":[{"count":6,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages\/1452\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages\/1452\/revisions\/1865"}],"up":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/pages\/973"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ifeb\/wp-json\/wp\/v2\/media?parent=1452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}