{"id":6077,"date":"2022-06-02T11:00:38","date_gmt":"2022-06-02T09:00:38","guid":{"rendered":"https:\/\/agora.xtec.cat\/iestorredelpalau\/?p=6077"},"modified":"2022-06-02T11:01:23","modified_gmt":"2022-06-02T09:01:23","slug":"el-club-de-la-moda-positiva","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iestorredelpalau\/general\/el-club-de-la-moda-positiva\/","title":{"rendered":"El club de la moda positiva."},"content":{"rendered":"

Avui la Sonja i la Fiorella, dues ex-dissenyadores de marques de roba importants i avui dia principals de \u201cEl club de la moda positiva\u201d guanyadores del premi \u201dTime out Bcn 21\u201c,\u00a0 ens han fet una xerrada a 3ESO sobre la sostenibilitat de la roba de moda tot fent un recorregut hist\u00f2ric.<\/span><\/p>\n

En primer lloc ens han explicat que durant els 70-80\u2019s el preu de la roba era considerat alt ja que l\u2019adquisici\u00f3 de roba era m\u00e9s \u201cracional\u201d que \u201cemocional\u201d, diguem-ne que la roba es cuidava m\u00e9s perqu\u00e8 havia de durar anys. A partir els 90\u2019s el cicle de les modes comencen a fer-se m\u00e9s curt amb l\u2019arribada de la globalitzaci\u00f3 i per tant tamb\u00e9 amb l\u2019arribada d\u2019internet on ja podem comprar fora de la nostra ciutat, pa\u00eds, continent… Amb la globalitzaci\u00f3 arrib\u00e0 tamb\u00e9 l\u2019anomenada \u201dfast fashion\u201d en que les tend\u00e8ncies de moda canvien cada setmana!!! Una bogeria!… Precisament Espanya fou pioner en la fast fashion.<\/span><\/p>\n

En segon lloc, s\u2019han centrat en explicar-nos la filosofia d\u2019Inditex. \u00c9s una empresa espanyola que t\u00e9\u00a0 7 empreses, entre elles, Zara, Pull and Bear, M. Dutti, Stradivarius… i cadascuna focalitzada a diferent clientela i diferents necessitats. Inditex ven a 95 pa\u00efsos diferents. A tall d\u2019exemple, Zara va comen\u00e7ar tenint 9 tendes l\u2019anys 83 en dif pa\u00efsos i avui dia t\u00e9 al voltant de 7000!!!<\/span><\/p>\n

A m\u00e9s a m\u00e9s ens han explicat que anys enrere la classe social la marcava, entre d\u2019altres, la marca de la roba. Avui dia\u00a0 podem dir que tot aix\u00f2 s\u2019ha \u201ddemocratitzat\u201d per\u00f2 l\u2019altra cara de la moneda ha estat el consumisme desbocat al qual estem abocats…<\/span><\/p>\n

Finalment, elles proposen unes solucions que tenen 4 pilars: Governs (ODS), empreses, els creatius i els consumidors. D\u2019aquests quatre, fan incid\u00e8ncia en els consumidors que tenim, encara que no som molt conscients, molt de poder. Ens aconsellen, quan anem a comprar roba, que primerament ens preguntem si la necessitem, despr\u00e9s el tipus de material (biodegradable seria lo ideal) i tamb\u00e9 i molt important la petjada ecol\u00f2gica (petjada de d. Carboni). Un canvi de mentalitat gens f\u00e0cil ja que el primer que mira el consumidor \u00e9s el preu.<\/span><\/p>\n

De fet, estem parlant d\u2019una conscienciaci\u00f3 que trigar\u00e0 alguns anys i que haur\u00e0 d\u2019anar acompanyat no nom\u00e9s de consci\u00e8ncia ecol\u00f2gica sin\u00f3 que tamb\u00e9 de consci\u00e8ncia de classe social.<\/span><\/p>\n

Molt agra\u00efts a la Fiorella i la Sonja que en el seu dia van abandonar la vida \u201cneutre\u201d de dissenyadores top-ten i es van llen\u00e7ar en aquest projecte tan atrevit i dif\u00edcil!<\/span><\/p>\n

Www.elclubdelamodapositiva.com<\/span><\/a><\/p>\n

Dep.Socials-Laia P, Neus F, Eva G.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Avui la Sonja i la Fiorella, dues ex-dissenyadores de marques de roba importants i avui dia principals de \u201cEl club de la moda positiva\u201d guanyadores del premi \u201dTime out Bcn 21\u201c,\u00a0 ens han fet una xerrada a 3ESO sobre la sostenibilitat de la roba de moda tot fent un recorregut hist\u00f2ric. En primer lloc ens […]<\/p>\n","protected":false},"author":16,"featured_media":6080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[147,6,1,107,29],"tags":[184,164],"class_list":["post-6077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dep-socials","category-eso-3","category-general","category-noticies-del-centre","category-portada","tag-3r-eso","tag-departament-de-socials"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/posts\/6077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/comments?post=6077"}],"version-history":[{"count":1,"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/posts\/6077\/revisions"}],"predecessor-version":[{"id":6085,"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/posts\/6077\/revisions\/6085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/media\/6080"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/media?parent=6077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/categories?post=6077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iestorredelpalau\/wp-json\/wp\/v2\/tags?post=6077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}