{"id":6806,"date":"2022-10-26T06:00:38","date_gmt":"2022-10-26T04:00:38","guid":{"rendered":"https:\/\/agora.xtec.cat\/iessantaeugenia\/?p=6806"},"modified":"2022-10-26T07:28:37","modified_gmt":"2022-10-26T05:28:37","slug":"6806","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iessantaeugenia\/general\/6806\/","title":{"rendered":"El primer de Vendes porta a terme una investigaci\u00f3 per a con\u00e8ixer els factors de compra a les fleques i les pastisseries gironines"},"content":{"rendered":"

L’alumnat de primer curs del cicle superior de Gesti\u00f3 de Vendes i Espais Comercials<\/strong> ha fet un treball de camp en fleques i pastisseries de Girona aplicant les t\u00e8cniques de Mistery Shopping<\/strong><\/em>, reunions de grup<\/strong> i entrevistes en profunditat<\/strong> per saber les motivacions<\/strong> dels consumidors\/es i dels professionals del sector.<\/p>\n

Un Mistery Shopping<\/em> \u00e9s\u00a0una metodologia en la investigaci\u00f3 de mercat qualitativa<\/strong> que s’utilitza per con\u00e8ixer el nivell de satisfacci\u00f3 del servei d’atenci\u00f3 fent-se passar per un client m\u00e9s.<\/p>\n

Tamb\u00e9 han aplicat altres t\u00e8cniques com les projectives<\/strong> per obtenir m\u00e9s informaci\u00f3 del p\u00fablic objectiu<\/strong>.<\/p>\n

Aquesta activitat forma part del projecte que estan realitzant per enc\u00e0rrec del Gremi de Flequers de les Comarques Gironines<\/a> i del Gremi de Pastissers de la Prov\u00edncia de Girona<\/a>.<\/p>\n

Aviat, tamb\u00e9 es realitzaran enquestes per ponderar els resultats de la fase qualitativa<\/strong>.<\/p>\n

Posteriorment, caldr\u00e0 analitzar<\/strong> les valoracions de les visites i les enquestes, i elaborar un informe<\/strong> de resultats de la investigaci\u00f3 comercial i un pla de qualitat<\/strong>.<\/p>\n

\"\"\u00a0 \u00a0<\/a>\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L’alumnat de primer curs del cicle superior de Gesti\u00f3 de Vendes i Espais Comercials ha fet un treball de camp en fleques i pastisseries de Girona aplicant les t\u00e8cniques de Mistery Shopping, reunions de grup i entrevistes en profunditat per saber les motivacions dels consumidors\/es… Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":7,"featured_media":6820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[30,1,29],"tags":[539,540,547],"class_list":["post-6806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cicles-formatius","category-general","category-portada","tag-flequers-artesans","tag-gremi-de-pastissers-de-la-provincia-de-girona","tag-mistery-shopping"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/posts\/6806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/comments?post=6806"}],"version-history":[{"count":4,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/posts\/6806\/revisions"}],"predecessor-version":[{"id":6857,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/posts\/6806\/revisions\/6857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/media\/6820"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/media?parent=6806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/categories?post=6806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/tags?post=6806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}