{"id":4631,"date":"2022-05-04T06:00:18","date_gmt":"2022-05-04T04:00:18","guid":{"rendered":"https:\/\/agora.xtec.cat\/iessantaeugenia\/?p=4631"},"modified":"2022-05-03T14:29:39","modified_gmt":"2022-05-03T12:29:39","slug":"el-disseny-grafic-el-big-data-i-els-reptes-del-comerc-local-protagonitzen-la-jornada-comarqueting","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iessantaeugenia\/general\/el-disseny-grafic-el-big-data-i-els-reptes-del-comerc-local-protagonitzen-la-jornada-comarqueting\/","title":{"rendered":"El disseny gr\u00e0fic, el Big Data i la promoci\u00f3 del comer\u00e7 local protagonitzen la sisena edici\u00f3 del Com\u00e0rqueting"},"content":{"rendered":"<p>El <strong>disseny gr\u00e0fic<\/strong>, el <strong>Big Data<\/strong> i la <strong>promoci\u00f3 del comer\u00e7 local<\/strong> s\u00f3n els protagonistes de la sisena edici\u00f3 de la jornada<strong> Com\u00e0rqueting<\/strong>, organitzada pels <strong>alumnes de segon curs de Gesti\u00f3 de Vendes i Espais Comercials <\/strong>i que se celebra dem\u00e0, <strong>dijous 5 de maig<\/strong>, a la tarda a les instal\u00b7lacions de l&#8217;Institut Santa Eug\u00e8nia.<\/p>\n<p>Hi participen <strong>quatre experts<\/strong> que intervenen en format <strong>pon\u00e8ncia<\/strong> i posterior <strong>col\u00b7loqui<\/strong> amb els assistents.<\/p>\n<p>\u21d2 <strong>ANA\u00cfS CALABUIG<\/strong>. Ha estudiat publicitat i relacions p\u00fabliques a la Universitat Pompeu Fabra. Ha treballat tant per empreses privades i ag\u00e8ncies de publicitat com per ajuntaments (Palafrugell, Salt, Cervera&#8230;) en els \u00e0mbits del disseny gr\u00e0fic i l&#8217;assessorament en comunicaci\u00f3 i <em>branding<\/em>. Desenvolupar\u00e0 la pon\u00e8ncia <strong><em>El disseny gr\u00e0fic i l&#8217;emprenedoria: una eina clau.<\/em><\/strong><\/p>\n<p>\u21d2 <strong>CARLES RIBOT<\/strong>. Emprenedor, fundador i director creatiu de <a href=\"https:\/\/www.safareigcreatiu.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Safareig Creatiu<\/strong><\/a>. Un cop llicenciat en Publicitat i Relacions P\u00fabliques per la Universitat de Girona, i despr\u00e9s de passar per diferents estudis de comunicaci\u00f3, va prendre la decisi\u00f3 d&#8217;emprendre un cam\u00ed propi. Sedu\u00eft per la creativitat i la capacitat d&#8217;entendre i explicar hist\u00f2ries, lidera, des de l&#8217;any <strong>2006<\/strong>, l&#8217;estudi de disseny gr\u00e0fic Safareig.<em><strong> Com vendre a trav\u00e9s del disseny<\/strong>\u00a0<\/em>\u00e9s el t\u00edtol de la seva intervenci\u00f3.<\/p>\n<p>\u21d2 <strong>LLU\u00cfSA MART\u00cdNEZ<\/strong>. \u00c9s una consultora especialitzada en processos de transformaci\u00f3 de les organitzacions, en un entorn cada cop m\u00e9s competitiu, digital i canviant, que ajuda en la consecuci\u00f3 dels seus objectius de reducci\u00f3 de costos i creaci\u00f3\/creixement dels seus negocis mitjan\u00e7ant l&#8217;\u00fas de metodologies, la tecnologia i les persones. Llu\u00efsa Mart\u00ednez defensar\u00e0 la pon\u00e8ncia <em><strong>Big Data aplicat en el m\u00e0rqueting<\/strong><\/em>.<\/p>\n<p>\u21d2 <strong>EVA CABRERA<\/strong>. Actualment, \u00e9s cap de m\u00e0rqueting de <a href=\"https:\/\/peacock-online.com\/ca\/?controllerUri=index\" target=\"_blank\" rel=\"noopener\"><strong>Peacock sabateries<\/strong><\/a>. Va estudiar administraci\u00f3 d\u2019empreses i va\u00a0 comen\u00e7ar a treballar a l\u2019empresa familiar. Disset anys m\u00e9s tard, va descobrir la seva vocaci\u00f3 de gerent de centres comercials urbans, es va especialitzar a la Universitat Polit\u00e8cnica de Catalunya (UPC) i va exercir durant 18 anys. Va impulsar l&#8217;associaci\u00f3 Professionals dels Eixos Urbans de Catalunya (PEUC), en la qual ara exerceix la vicepresid\u00e8ncia. A m\u00e9s a m\u00e9s, forma part de l&#8217;Associaci\u00f3 Espanyola per la Ger\u00e8ncia dels Centres Urbans (AGECU) i continua especialitzant-se en m\u00e0rqueting en diferents universitats. <strong><em>Campanyes de promoci\u00f3 del comer\u00e7 local <\/em><\/strong>\u00e9s el t\u00edtol de la seva pon\u00e8ncia.<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-content\/uploads\/usu1801\/2022\/05\/LOGO_COMARQUETING_2022_1080X1080.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4638\" src=\"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-content\/uploads\/usu1801\/2022\/05\/LOGO_COMARQUETING_2022_1080X1080-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-content\/uploads\/usu1801\/2022\/05\/LOGO_COMARQUETING_2022_1080X1080-300x300.png 300w, https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-content\/uploads\/usu1801\/2022\/05\/LOGO_COMARQUETING_2022_1080X1080-1024x1024.png 1024w, https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-content\/uploads\/usu1801\/2022\/05\/LOGO_COMARQUETING_2022_1080X1080-150x150.png 150w, https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-content\/uploads\/usu1801\/2022\/05\/LOGO_COMARQUETING_2022_1080X1080-768x768.png 768w, https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-content\/uploads\/usu1801\/2022\/05\/LOGO_COMARQUETING_2022_1080X1080.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El disseny gr\u00e0fic, el Big Data i la promoci\u00f3 del comer\u00e7 local s\u00f3n els protagonistes de la sisena edici\u00f3 de la jornada Com\u00e0rqueting, organitzada pels alumnes de segon curs de Gesti\u00f3 de Vendes i Espais Comercials i que se celebra dem\u00e0, dijous 5 de maig,&hellip;  <a href=\"https:\/\/agora.xtec.cat\/iessantaeugenia\/general\/el-disseny-grafic-el-big-data-i-els-reptes-del-comerc-local-protagonitzen-la-jornada-comarqueting\/\" title=\"Read El disseny gr\u00e0fic, el Big Data i la promoci\u00f3 del comer\u00e7 local protagonitzen la sisena edici\u00f3 del Com\u00e0rqueting\">Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":7,"featured_media":4637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[30,1,29],"tags":[398,395,394,396,397],"class_list":["post-4631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cicles-formatius","category-general","category-portada","tag-anais-calabuig","tag-carles-ribot","tag-comarqueting","tag-eva-cabrera","tag-lluisa-martinez"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/posts\/4631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/comments?post=4631"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/posts\/4631\/revisions"}],"predecessor-version":[{"id":4642,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/posts\/4631\/revisions\/4642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/media\/4637"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/media?parent=4631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/categories?post=4631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iessantaeugenia\/wp-json\/wp\/v2\/tags?post=4631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}