{"id":12481,"date":"2022-05-02T20:43:50","date_gmt":"2022-05-02T18:43:50","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesramoncoll\/?p=12481"},"modified":"2022-05-02T20:43:50","modified_gmt":"2022-05-02T18:43:50","slug":"marqueting-emocional-amb-la-neus-vila","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesramoncoll\/general\/marqueting-emocional-amb-la-neus-vila\/","title":{"rendered":"M\u00e0rqueting emocional amb la Neus Vila"},"content":{"rendered":"

\n<\/a> <\/a>\u00a0<\/a><\/p>\n

El m\u00e0rqueting emocional t\u00e9 com a objectiu fidelitzar als clients que ja tenim i captar nous p\u00fablics mitjan\u00e7ant les emocions. Les estrat\u00e8gies de m\u00e0rqueting emocional apel\u00b7len els sentiments, i els sentiments generen impulsos i emocions que traspassen la racionalitat. El prop\u00f2sit principal \u00e9s crear un vincle afectiu important entre l’empresa i el client que ens aportar\u00e0 grans beneficis de posicionament de marca. La setmana passada, la Sra. Neus Vila, escriptora i professora, ens va fer una sessi\u00f3 molt interessant sobre aquest tema amb exemples molt il\u00b7lustratius.<\/p>\n

Moltes gr\u00e0cies, Neus! Un plaer tenir-te a l’aula!<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a> <\/a>\u00a0<\/a>
\nEl m\u00e0rqueting emocional t\u00e9 com a objectiu fidelitzar als clients que ja tenim i captar nous p\u00fablics mitjan\u00e7ant les emocions. Les estrat\u00e8gies de m\u00e0rqueting emocional apel\u00b7len els sentiments, i els sentiments generen impulsos i emocions… Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":12484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[328,30,1,29],"tags":[189,380,44],"class_list":["post-12481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfgs-allotjaments","category-cicles-formatius","category-general","category-portada","tag-empresa","tag-marqueting","tag-xerrades"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/12481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/comments?post=12481"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/12481\/revisions"}],"predecessor-version":[{"id":12485,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/12481\/revisions\/12485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/media\/12484"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/media?parent=12481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/categories?post=12481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/tags?post=12481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}