{"id":11851,"date":"2022-02-16T20:25:08","date_gmt":"2022-02-16T19:25:08","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesramoncoll\/?p=11851"},"modified":"2022-02-16T22:03:37","modified_gmt":"2022-02-16T21:03:37","slug":"gestio-hotelera-4a-sessio-bookassist","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesramoncoll\/general\/gestio-hotelera-4a-sessio-bookassist\/","title":{"rendered":"Gesti\u00f3 hotelera (4a sessi\u00f3): Bookassist"},"content":{"rendered":"

<\/a>Avui ha tingut lloc, a trav\u00e9s de videoconfer\u00e8ncia, la quarta sessi\u00f3 de les Jornades de Formaci\u00f3 digital, en la qual Carlos Rentero, director de\u00a0 l\u2019oficina de Bookassist<\/span><\/a> Espanya i Llatinoam\u00e8rica, ha explicat a l’alumnat de Cicles formatius de grau superior de Gesti\u00f3 d’Allotjaments Tur\u00edstics, com Bookassist porta una major conversi\u00f3 al motor de reserves dels hotels. Aix\u00ed, l’alumnat ha pogut aprendre la import\u00e0ncia del m\u00e0rqueting directe per\u00f2 sense oblidar la necessitat d\u2019estar present als canals indirectes amb m\u00e9s acceptaci\u00f3 per al p\u00fablic final. Tanmateix, ha transm\u00e8s a l\u2019alumnat un missatge clau, que reprodu\u00efm amb les seves pr\u00f2pies paraules: \u00abNo hi ha cap tecnologia al m\u00f3n que pugui arreglar una mala estrat\u00e8gia\u00bb.<\/p>\n

Agra\u00efm a Carlos Rentero aquesta formaci\u00f3 que ha contribu\u00eft a ampliar els coneixements sobre m\u00e0rqueting digital del nostre alumnat.<\/p>\n

M. \u00c0ngels Puig.<\/span><\/p>\n

<\/a> <\/a> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a>Avui ha tingut lloc, a trav\u00e9s de videoconfer\u00e8ncia, la quarta sessi\u00f3 de les Jornades de Formaci\u00f3 digital, en la qual Carlos Rentero, director de\u00a0 l\u2019oficina de Bookassist<\/a> Espanya i Llatinoam\u00e8rica, ha explicat a l’alumnat de Cicles formatius de grau… Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":11854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[328,30,205,1,29],"tags":[382,189,461,380,243],"class_list":["post-11851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfgs-allotjaments","category-cicles-formatius","category-entorn","category-general","category-portada","tag-collaboracio","tag-empresa","tag-informatica","tag-marqueting","tag-turisme"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/11851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/comments?post=11851"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/11851\/revisions"}],"predecessor-version":[{"id":11855,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/11851\/revisions\/11855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/media\/11854"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/media?parent=11851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/categories?post=11851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/tags?post=11851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}