{"id":11799,"date":"2022-02-10T00:20:22","date_gmt":"2022-02-09T23:20:22","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesramoncoll\/?p=11799"},"modified":"2022-02-10T07:14:41","modified_gmt":"2022-02-10T06:14:41","slug":"gestio-hotelera-3a-sessio-crm-fideltour","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesramoncoll\/general\/gestio-hotelera-3a-sessio-crm-fideltour\/","title":{"rendered":"Gesti\u00f3 hotelera (3a sessi\u00f3): CRM Fideltour"},"content":{"rendered":"

<\/a> <\/a> <\/a><\/p>\n

Ahir dimecres va tenir lloc la tercera sessi\u00f3 de les Jornades de Formaci\u00f3 Digital, on Kateryna<\/span>\u00a0Khokhlova<\/span>, directora comercial\u00a0de\u00a0Fideltour<\/span><\/a>, va explicar el CRM<\/span><\/a>\u00a0(Customer<\/span>\u00a0Relationship<\/span>\u00a0Manager<\/span>) per a hotels a l’alumnat del cicle formatiu de grau superior de Gesti\u00f3 d’Allotjaments Tur\u00edstics. Aix\u00ed, l’alumnat va poder aprendre, mitjan\u00e7ant exemples reals, com es pot augmentar la venda directa a trav\u00e9s del coneixement de les necessitats del client, les diferents eines de fidelitzaci\u00f3 utilitzades, i com l’\u00fas del CRM<\/span>\u00a0permet als hotels personalitzar i arribar de manera m\u00e9s segmentada als seus clients. Tanmateix, aquest\u00a0CRM<\/span>\u00a0es pot integrar amb el programa de Gesti\u00f3 Hotelera\u00a0UbikOS<\/span>, que l’alumnat posa en pr\u00e0ctica a l’aula mitjan\u00e7ant un hotel virtual.<\/p>\n

Agra\u00efm a\u00a0Kateryna<\/span>\u00a0Khokhlova<\/span>, aquesta formaci\u00f3 pr\u00e0ctica que ha contribu\u00eft a ampliar els coneixements sobre m\u00e0rqueting digital del nostre alumnat.<\/p>\n

M.\u00c0ngels Puig.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A la tercera sessi\u00f3 de les Jornades de Formaci\u00f3 Digital, en la qual, Kateryna\u00a0Khokhlova, directora comercial\u00a0de\u00a0Fideltour, va explicar el CRM (Customer\u00a0Relationship Manager) per a hotels a l’alumnat del cicle formatiu de grau superior de Gesti\u00f3 d’Allotjaments Tur\u00edstics. Aix\u00ed,… Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":11800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[328,30,205,1,29],"tags":[382,189,461,243],"class_list":["post-11799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfgs-allotjaments","category-cicles-formatius","category-entorn","category-general","category-portada","tag-collaboracio","tag-empresa","tag-informatica","tag-turisme"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/11799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/comments?post=11799"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/11799\/revisions"}],"predecessor-version":[{"id":11807,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/11799\/revisions\/11807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/media\/11800"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/media?parent=11799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/categories?post=11799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/tags?post=11799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}