{"id":10357,"date":"2021-04-13T13:28:49","date_gmt":"2021-04-13T11:28:49","guid":{"rendered":"http:\/\/agora.xtec.cat\/iesramoncoll\/?p=10357"},"modified":"2021-04-13T14:07:22","modified_gmt":"2021-04-13T12:07:22","slug":"marqueting-digital-i-turisme","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesramoncoll\/general\/marqueting-digital-i-turisme\/","title":{"rendered":"M\u00e0rqueting digital i turisme"},"content":{"rendered":"<p style=\"text-align: justify;\">La situaci\u00f3 de pand\u00e8mia a escala mundial ha accelerat la transformaci\u00f3 digital de la ind\u00fastria tur\u00edstica. Una bona gesti\u00f3 de m\u00e0rqueting digital permetr\u00e0 que les empreses puguin generar continguts, causar impacte i ser influents en el sector. Paral\u00b7lelament, les dades massives seran una oportunitat en el tractament de la informaci\u00f3 i permetran enfocar les accions de m\u00e0rqueting tur\u00edstic al p\u00fablic final. En definitiva, la intel\u00b7lig\u00e8ncia artificial (IA) ser\u00e0 un revulsiu per al sector tur\u00edstic. Per aquest motiu, Rafael de Jorge, consultor de Tourism Growth Marketing, va fer la setmana passada una classe magistral als alumnes del <a href=\"https:\/\/agora.xtec.cat\/iesramoncoll\/categoria\/cicles-formatius\/cfgs-allotjaments\/\"><span style=\"color: #3366ff;\">CFGS de Gesti\u00f3 d&#8217;Allotjaments Tur\u00edstics<\/span><\/a>, durant la qual va presentar-los les aplicacions m\u00e9s importants, va fer un tastet d&#8217;algunes d&#8217;elles i va comentar el rendiment que en poden treure les empreses tur\u00edstiques.<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #666699;\">Raquel Arbus\u00e0.<\/span><\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-content\/uploads\/usu536\/2021\/04\/Square-4x4-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10361\" src=\"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-content\/uploads\/usu536\/2021\/04\/Square-4x4-1-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-content\/uploads\/usu536\/2021\/04\/Square-4x4-1-1024x1024.jpg 1024w, https:\/\/agora.xtec.cat\/iesramoncoll\/wp-content\/uploads\/usu536\/2021\/04\/Square-4x4-1-150x150.jpg 150w, https:\/\/agora.xtec.cat\/iesramoncoll\/wp-content\/uploads\/usu536\/2021\/04\/Square-4x4-1-300x300.jpg 300w, https:\/\/agora.xtec.cat\/iesramoncoll\/wp-content\/uploads\/usu536\/2021\/04\/Square-4x4-1-768x768.jpg 768w, https:\/\/agora.xtec.cat\/iesramoncoll\/wp-content\/uploads\/usu536\/2021\/04\/Square-4x4-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La situaci\u00f3 de pand\u00e8mia a escala mundial ha accelerat la transformaci\u00f3 digital de la ind\u00fastria tur\u00edstica. Una bona gesti\u00f3 de m\u00e0rqueting digital permetr\u00e0 que les empreses puguin generar continguts, causar impacte i ser influents en el sector. Paral\u00b7lelament, les dades massives seran una oportunitat en&hellip;  <a href=\"https:\/\/agora.xtec.cat\/iesramoncoll\/general\/marqueting-digital-i-turisme\/\" title=\"Read M\u00e0rqueting digital i turisme\">Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":10360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[328,30,1,29],"tags":[461,380,243],"class_list":["post-10357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfgs-allotjaments","category-cicles-formatius","category-general","category-portada","tag-informatica","tag-marqueting","tag-turisme"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/10357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/comments?post=10357"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/10357\/revisions"}],"predecessor-version":[{"id":10364,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/posts\/10357\/revisions\/10364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/media\/10360"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/media?parent=10357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/categories?post=10357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesramoncoll\/wp-json\/wp\/v2\/tags?post=10357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}