{"id":3479,"date":"2023-03-03T11:35:11","date_gmt":"2023-03-03T10:35:11","guid":{"rendered":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/?p=3479"},"modified":"2023-03-03T11:35:11","modified_gmt":"2023-03-03T10:35:11","slug":"taller-de-marqueting-cas-gucci","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/general\/taller-de-marqueting-cas-gucci\/","title":{"rendered":"Taller de m\u00e0rqueting: cas Gucci"},"content":{"rendered":"<p lang=\"ca-ES\" align=\"justify\">El passat dimecres 22 de febrer els alumnes de 1 de batxillerat que cursen la mat\u00e8ria de Funcionament de l&#8217;Empresa van visitar la prestigiosa escola de negocis ESIC (Bussines\u00a0&amp; Marketing School).<\/p>\n<p lang=\"ca-ES\" align=\"justify\">Despr\u00e9s d\u2019una xerrada sobre m\u00e0rqueting, els alumnes van realitzar una activitat de simulaci\u00f3 empresarial basada en la marca Gucci.<\/p>\n<p lang=\"ca-ES\" align=\"justify\">A partir d\u2019analitzar el posicionament de mercat de la marca, els seus competidors i elaborar un <i>buyer persona,<\/i> els alumnes van dissenyar una campanya de promoci\u00f3 per afegir valor a la marca dins del seu segment de mercat. Aquesta campanya va consistir en gravar un v\u00eddeo que despr\u00e9s havien de difondre a trav\u00e9s de Tik Tok.<\/p>\n<p lang=\"ca-ES\" align=\"justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3480\" src=\"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/Portada-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/Portada-300x169.jpg 300w, https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/Portada-1024x576.jpg 1024w, https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/Portada-768x432.jpg 768w, https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/Portada.jpg 1152w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3481\" src=\"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/20230222_132854-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/20230222_132854-300x169.jpg 300w, https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/20230222_132854-1024x576.jpg 1024w, https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/20230222_132854-768x432.jpg 768w, https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-content\/uploads\/usu781\/2023\/03\/20230222_132854.jpg 1152w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat dimecres 22 de febrer els alumnes de 1 de batxillerat que cursen la mat\u00e8ria de Funcionament de l&#8217;Empresa van visitar la prestigiosa escola de negocis ESIC (Bussines\u00a0&amp; Marketing School). Despr\u00e9s d\u2019una xerrada sobre m\u00e0rqueting, els alumnes van realitzar una activitat de simulaci\u00f3 empresarial basada en la marca Gucci. A partir d\u2019analitzar el posicionament [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8,1,29],"tags":[],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-batxillerat","category-general","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/posts\/3479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/comments?post=3479"}],"version-history":[{"count":1,"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/posts\/3479\/revisions"}],"predecessor-version":[{"id":3482,"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/posts\/3479\/revisions\/3482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/media\/3480"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/media?parent=3479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/categories?post=3479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iespaucasals-badalona\/wp-json\/wp\/v2\/tags?post=3479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}