{"id":3770,"date":"2017-12-19T07:42:35","date_gmt":"2017-12-19T06:42:35","guid":{"rendered":"http:\/\/agora.xtec.cat\/iesmontgri\/?p=3770"},"modified":"2018-10-25T08:12:03","modified_gmt":"2018-10-25T06:12:03","slug":"xerrada-marqueting-i-e-commerce","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesmontgri\/general\/xerrada-marqueting-i-e-commerce\/","title":{"rendered":"Xerrada M\u00e0rqueting i e-commerce."},"content":{"rendered":"
\n

\"\"<\/a>El divendres 15 de desembre de 2017, els alumnes del Cicle Formatiu d’Activitats Comercials i els de Batxillerat Social, van tenir una xerrada amb l\u2019Ana Garcia Herrero, professora d\u2019Estrat\u00e8gies de m\u00e0rqueting a la Universitat de Barcelona (UAB) i la Lucia Piqu\u00e9-Vidal, consultora de M\u00e0rqueting Digital i professora d\u2019e-commerce a ESIC \u2013 Business and Marketing School.\u00a0<\/span>L\u2019Ana ens va explicar qu\u00e8 \u00e9s el M\u00e0rqueting i qu\u00e8 cal tenir en compte per realitzar un bon pla de m\u00e0rqueting. Per fer-ho m\u00e9s entenedor va fer un s\u00edmil continu amb el fet de cuinar una paella: hem de triar b\u00e9 els ingredients i els utensilis (microentorn), on cuinem i quins condicionants tenim (macroentorn), per a qui cuinem (mercat), cuinar cada cosa al seu moment (organitzaci\u00f3 i planificaci\u00f3), integraci\u00f3 dels ingredients (execuci\u00f3), presentaci\u00f3 del plat a taula (campanya de publicitat) i avaluar com ha estat el resultat final (control i avaluaci\u00f3).\u00a0\"\"<\/a>La Lucia ens va introduir en la evoluci\u00f3 en la manera de comprar gr\u00e0cies a la tecnologia. Mirem a botiga i despr\u00e8s comprem per Internet? O mirem a Internet i despr\u00e8s comprem a la botiga? Les empreses han d\u2019estar al dia de tots els canvis que fan els seus clients per no perdre\u2019ls i fer les adaptacions t\u00e8cniques per continuar en contacte i realitzant vendes. Per una banda s\u2019ha pensar molt el disseny d\u2019una botiga online i per l\u2019altra cal saber aprofitar les noves tecnologies usades en la botiga presencial com ara la geolocalitzaci\u00f3, la realitat virtual i el bluetooth. Agra\u00efm tant a l\u2019Ana com a la Lucia, que compartissin amb nosaltres els seus amplis coneixements en m\u00e0rqueting i comer\u00e7 electr\u00f2nic. Va ser una xerrada molt interessant per tots els alumnes.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El divendres 15 de desembre de 2017, els alumnes del Cicle Formatiu d’Activitats Comercials i els de Batxillerat Social, van tenir una xerrada amb l\u2019Ana Garcia Herrero, professora d\u2019Estrat\u00e8gies de m\u00e0rqueting a la Universitat de Barcelona (UAB) i la Lucia Piqu\u00e9-Vidal, consultora de M\u00e0rqueting Digital i professora d\u2019e-commerce a ESIC \u2013 Business and Marketing School.\u00a0L\u2019Ana 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