{"id":10317,"date":"2023-04-14T08:39:25","date_gmt":"2023-04-14T06:39:25","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesmontgri\/?page_id=10317"},"modified":"2024-03-26T09:33:47","modified_gmt":"2024-03-26T08:33:47","slug":"cfgs-marqueting-i-publicitat","status":"publish","type":"page","link":"https:\/\/agora.xtec.cat\/iesmontgri\/cfgs-marqueting-i-publicitat\/","title":{"rendered":""},"content":{"rendered":"<h3><a href=\"https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2023\/05\/titol-prim-cicles-CFGS-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10509 size-full\" src=\"https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2023\/05\/titol-prim-cicles-CFGS-scaled.jpg\" alt=\"\" width=\"2560\" height=\"171\" srcset=\"https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2023\/05\/titol-prim-cicles-CFGS-scaled.jpg 2560w, https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2023\/05\/titol-prim-cicles-CFGS-300x20.jpg 300w, https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2023\/05\/titol-prim-cicles-CFGS-1024x68.jpg 1024w, https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2023\/05\/titol-prim-cicles-CFGS-768x51.jpg 768w, https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2023\/05\/titol-prim-cicles-CFGS-1536x103.jpg 1536w, https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2023\/05\/titol-prim-cicles-CFGS-2048x137.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/h3>\n<h3><\/h3>\n<h3>\r\n\t<div class=\"slideshow_container slideshow_container_style-light\" style=\" \" data-slideshow-id=\"11943\" data-style-name=\"style-light\" data-style-version=\"2.3.1\" >\r\n\r\n\t\t\t\t\t<div class=\"slideshow_loading_icon\"><\/div>\r\n\t\t\r\n\t\t<div class=\"slideshow_content\" style=\"display: none;\">\r\n\r\n\t\t\t<div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2024\/03\/35ce683d41362e3d161792846f83e798691dc27b.jpg\" alt=\"35ce683d41362e3d161792846f83e798691dc27b\" width=\"1080\" height=\"810\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">35ce683d41362e3d161792846f83e798691dc27b<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2024\/03\/3cce1cf8ee8492e9cc431ee691896b9832163eb8.jpg\" alt=\"3cce1cf8ee8492e9cc431ee691896b9832163eb8\" width=\"1200\" height=\"1600\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">3cce1cf8ee8492e9cc431ee691896b9832163eb8<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/agora.xtec.cat\/iesmontgri\/wp-content\/uploads\/usu613\/2024\/03\/Imatge-de-WhatsApp-2023-11-21-a-les-12.15.44_bc9ba9b4-1.jpg\" alt=\"Imatge de WhatsApp 2023-11-21 a les 12.15.44_bc9ba9b4\" width=\"2048\" height=\"1536\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">Imatge de WhatsApp 2023-11-21 a les 12.15.44_bc9ba9b4<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div>\r\n\t\t<\/div>\r\n\r\n\t\t<div class=\"slideshow_controlPanel slideshow_transparent\" style=\"display: none;\"><ul><li class=\"slideshow_togglePlay\" data-play-text=\"Visualitza\" data-pause-text=\"Pausa\"><\/li><\/ul><\/div>\r\n\r\n\t\t<div class=\"slideshow_button slideshow_previous slideshow_transparent\" role=\"button\" data-previous-text=\"Anterior\" style=\"display: none;\"><\/div>\r\n\t\t<div class=\"slideshow_button slideshow_next slideshow_transparent\" role=\"button\" data-next-text=\"Seg\u00fcent\" style=\"display: none;\"><\/div>\r\n\r\n\t\t<div class=\"slideshow_pagination\" style=\"display: none;\" data-go-to-text=\"V\u00e9s a la diapositiva\"><div class=\"slideshow_pagination_center\"><\/div><\/div>\r\n\r\n\t\t<!-- WordPress Slideshow Version 2.3.1 -->\r\n\r\n\t\t\t<\/div>\r\n\r\n<\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h3><strong><a href=\"https:\/\/drive.google.com\/file\/d\/1bJw65X5N0QwX6TwVMugsxykBUBix35EA\/view\" target=\"_blank\" rel=\"noopener\">FULLET\u00d3 INFORMATIU M\u00c0RQUETING I PUBLICITAT INSTITUT MONTGR\u00cd\u00a0<\/a><\/strong><\/h3>\n<pre><\/pre>\n<h3><strong>DESCRIPCI\u00d3<\/strong><\/h3>\n<p>Aquests estudis capaciten per definir i efectuar el seguiment de les pol\u00edtiques de m\u00e0rqueting basades en estudis comercials i a promocionar i fer publicitat dels productes i\/o serveis en els mitjans i suports de comunicaci\u00f3 adequats, elaborant els materials publicitaris i promocionals i necessaris.<\/p>\n<p>La durada \u00e9s de 2.000 hores distribu\u00efdes en dos cursos acad\u00e8mics.<\/p>\n<p>Horari de tardes (14:00h a 20:00h)<\/p>\n<h3><strong>M\u00d2DULS PROFESSIONALS<\/strong><\/h3>\n<ul class=\"llista-especial\">\n<li>Atenci\u00f3 al Client, Consumidor i Usuari<\/li>\n<li>Disseny i Elaboraci\u00f3 de Material de Comunicaci\u00f3<\/li>\n<li>Gesti\u00f3 Econ\u00f2mica i Financera de l&#8217;Empresa<\/li>\n<li>Investigaci\u00f3 Comercial<\/li>\n<li>Treball de Camp en la Investigaci\u00f3 Comercial<\/li>\n<li>Llan\u00e7ament de Productes i Serveis<\/li>\n<li>M\u00e0rqueting Digital<\/li>\n<li>Mitjans i Suports de Comunicaci\u00f3<\/li>\n<li>Pol\u00edtiques de M\u00e0rqueting<\/li>\n<li>Relacions P\u00fabliques i Organitzaci\u00f3 d&#8217;Esdeveniments de M\u00e0rqueting<\/li>\n<li>Angl\u00e8s<\/li>\n<li>Formaci\u00f3 i Orientaci\u00f3 Laboral<\/li>\n<li>Projecte de M\u00e0rqueting i Publicitat<\/li>\n<li>Formaci\u00f3 en Centres de Treball<\/li>\n<\/ul>\n<h3><strong>COM ACCEDIR<\/strong><\/h3>\n<p>Tenen\u00a0<strong>acc\u00e9s directe<\/strong>\u00a0al cicle les persones que compleixen algun dels requisits seg\u00fcents:<\/p>\n<ul class=\"llista-especial\">\n<li>tenir el t\u00edtol de batxillerat,<\/li>\n<li>tenir el t\u00edtol de t\u00e8cnic de formaci\u00f3 professional o d\u2019arts pl\u00e0stiques i disseny, t\u00e8cnic superior de formaci\u00f3 professional o d&#8217;arts pl\u00e0stiques i disseny o t\u00e8cnic especialista,<\/li>\n<li>haver superat el segon curs de batxillerat de qualsevol modalitat de batxillerat experimental,<\/li>\n<li>haver superat el curs d&#8217;orientaci\u00f3 universit\u00e0ria (COU) o el preuniversitari,<\/li>\n<li>tenir el t\u00edtol de batxillerat per haver cursat el batxillerat unificat polivalent (BUP),<\/li>\n<li>tenir qualsevol titulaci\u00f3 universit\u00e0ria o una d&#8217;equivalent, o<\/li>\n<li>haver superat la prova d&#8217;acc\u00e9s a la universitat per a m\u00e9s grans de 25 anys o de 45 anys, o haver accedit a la universitat per haver acreditat experi\u00e8ncia laboral o professional tenint complerts 40 anys d&#8217;edat.<\/li>\n<\/ul>\n<p>Les persones que no compleixen cap dels requisits esmentats han de superar una\u00a0<a href=\"https:\/\/educacio.gencat.cat\/ca\/serveis-tramits\/proves\/proves-acces\/gs-fp\/\" target=\"_blank\" rel=\"noopener\">prova d&#8217;acc\u00e9s<\/a>. Per presentar-s&#8217;hi cal tenir complerts 19 anys o b\u00e9 complir-los durant l&#8217;any natural en qu\u00e8 es realitza la prova.<\/p>\n<h3><strong>SORTIDES ACAD\u00c8MIQUES<\/strong><\/h3>\n<p>Amb aquests estudis s\u2019obt\u00e9 el t\u00edtol de t\u00e8cnic superior o t\u00e8cnica superior, que permet accedir a qualsevol estudi universitari oficial de grau. Les persones que s\u2019han graduat en un cicle formatiu de grau superior poden obtenir la convalidaci\u00f3 de cr\u00e8dits universitaris ECTS.<\/p>\n<h3><strong>SORTIDES LABORALS<\/strong><\/h3>\n<p>La superaci\u00f3 d\u2019aquest cicle formatiu permet accedir al\u00a0<strong>m\u00f3n laboral<\/strong>\u00a0com a:<\/p>\n<ul>\n<li>Personal assistent del cap de producte.<\/li>\n<li>Personal t\u00e8cnic de m\u00e0rqueting.<\/li>\n<li>Personal t\u00e8cnic en publicitat.<\/li>\n<li>Personal t\u00e8cnic en relacions p\u00fabliques.<\/li>\n<li>\u00a0Personal organitzador d\u2019esdeveniments de m\u00e0rqueting i comunicaci\u00f3.<\/li>\n<li>\u00a0Personal auxiliar de mitjans en empreses de publicitat.<\/li>\n<li>Personal controlador de curs o emissi\u00f3 en mitjans de comunicaci\u00f3.<\/li>\n<li>\u00a0Personal t\u00e8cnic en estudis de mercat i opini\u00f3 p\u00fablica.<\/li>\n<li>Personal t\u00e8cnic en treballs de camp.<\/li>\n<li>Personal inspector d\u2019enquestadors.<\/li>\n<li>Personal agent d\u2019enquestes i censos.<\/li>\n<li>Personal codificador de dades per a recerques de mercats.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/xtec.gencat.cat\/ca\/curriculum\/professionals\/fp\/titolsloe\/comermarqueting\/\"><strong>FAM\u00cdLIA PROFESSIONAL DE COMER\u00c7 I M\u00c0RQUETING\u00a0<\/strong><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; FULLET\u00d3 INFORMATIU M\u00c0RQUETING I PUBLICITAT INSTITUT MONTGR\u00cd\u00a0 DESCRIPCI\u00d3 Aquests estudis capaciten per definir i efectuar el seguiment de les pol\u00edtiques de m\u00e0rqueting basades en estudis comercials i a promocionar i fer publicitat dels productes i\/o serveis en els mitjans i suports de comunicaci\u00f3 adequats, elaborant els materials publicitaris i promocionals i necessaris. La durada [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-10317","page","type-page","status-publish","hentry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesmontgri\/wp-json\/wp\/v2\/pages\/10317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesmontgri\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesmontgri\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesmontgri\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesmontgri\/wp-json\/wp\/v2\/comments?post=10317"}],"version-history":[{"count":7,"href":"https:\/\/agora.xtec.cat\/iesmontgri\/wp-json\/wp\/v2\/pages\/10317\/revisions"}],"predecessor-version":[{"id":12150,"href":"https:\/\/agora.xtec.cat\/iesmontgri\/wp-json\/wp\/v2\/pages\/10317\/revisions\/12150"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesmontgri\/wp-json\/wp\/v2\/media?parent=10317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}