{"id":5575,"date":"2018-06-11T09:05:18","date_gmt":"2018-06-11T07:05:18","guid":{"rendered":"http:\/\/agora.xtec.cat\/ieslasedeta\/?p=5575"},"modified":"2025-11-06T17:09:54","modified_gmt":"2025-11-06T16:09:54","slug":"una-distribucio-de-proximitat-cas-bon-preu","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/ieslasedeta\/2017-2018\/una-distribucio-de-proximitat-cas-bon-preu\/","title":{"rendered":"Una distribuci\u00f3 de proximitat [cas Bon Preu]"},"content":{"rendered":"

En motiu de la finalitzaci\u00f3 del curs d\u2019Economia d\u2019Empresa<\/strong>, els alumnes que cursen aquesta assignatura van tenir l\u2019oportunitat de participar en una masterclass<\/strong> al supermercat Bonpreu<\/a><\/strong> del carrer Sic\u00edlia de la m\u00e0 de Manel Prat<\/strong>, Cap de Comunicaci\u00f3 i M\u00e0rqueting de l\u2019empresa.<\/strong><\/p>\n

Actualment, l\u2019empresa est\u00e0 formada per 6.400 treballadors, i \u00e9s una de les primeres empreses generadores d\u2019ocupaci\u00f3 estable <\/strong>a Catalunya. Un 98% de la plantilla t\u00e9 contracte indefinit, i un 70% dels empleats s\u00f3n dones.<\/p>\n

Manel Prat ens va explicar en qu\u00e8 consistia la feina que fa el Departament de m\u00e0rqueting i comunicaci\u00f3 de l\u2019empresa. Essencialment s\u2019ocupa de comunicar qu\u00e8 fa l\u2019empresa a trav\u00e9s de la publicitat. En aquest sentit, ens va comentar que l\u2019empresa no es partid\u00e0ria \u00a0d\u2019una publicitat agressiva, creu m\u00e9s en una publicitat informativa<\/strong>. I quant a mitj\u00e0 publicitari de masses usen especialment la r\u00e0dio<\/strong>.<\/p>\n

Tamb\u00e9 ens va ensenyar que en les promocions<\/strong>, com per exemple, la de 50% la 2a unitat, tot estava molt especificat: el preu inicial, el descompte en aquesta segona unitat, quant costava la segona unitat i a quin preu surt la unitat de producte. Aix\u00f2 era una mostra de la seva pol\u00edtica de transpar\u00e8ncia i claredat davant el client.<\/p>\n

Manel Prat va posar un \u00e8mfasi especial en el producte fresc:<\/strong>\u00a0l\u2019empresa potencia el producte fresc i de proximitat. Per ells \u00e9s vital tenir aquest tipus de producte de qualitat, que arribi en el menor temps possible del mar o la granja a les seves botigues. En la cartelleria d\u2019aquests productes trobem\u00a0informaci\u00f3<\/a><\/strong> sobre les qualitats que aporten al nostre organisme o dades sobre quina \u00e9s l\u2019estaci\u00f3 ideal per comprar-los. A banda, aposten tamb\u00e9 per un ampli assortit que satisfaci les necessitats de la diversitat de\u00a0la clientela. Un dels puntals clau de l\u2019empresa \u00e9s precisament l\u2019atenci\u00f3 al client<\/strong>.<\/p>\n

Des d’aqu\u00ed, volem donar les gr\u00e0cies per les explicacions tan clares i enriquidores que ens van fer, i que ens van permetre veure a la realitat els coneixements treballats a classe.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

En motiu de la finalitzaci\u00f3 del curs d\u2019Economia d\u2019Empresa, els alumnes que cursen aquesta assignatura van tenir l\u2019oportunitat de participar en una masterclass al supermercat Bonpreu del carrer Sic\u00edlia de la m\u00e0 de Manel Prat, Cap de Comunicaci\u00f3 i M\u00e0rqueting de l\u2019empresa. Actualment, l\u2019empresa est\u00e0 formada per 6.400 treballadors, i \u00e9s una de les primeres […]<\/p>\n","protected":false},"author":1,"featured_media":5592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[157],"tags":[],"class_list":["post-5575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2017-2018"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/posts\/5575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/comments?post=5575"}],"version-history":[{"count":4,"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/posts\/5575\/revisions"}],"predecessor-version":[{"id":5607,"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/posts\/5575\/revisions\/5607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/media\/5592"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/media?parent=5575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/categories?post=5575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ieslasedeta\/wp-json\/wp\/v2\/tags?post=5575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}