{"id":2276,"date":"2017-04-25T09:28:58","date_gmt":"2017-04-25T07:28:58","guid":{"rendered":"http:\/\/agora.xtec.cat\/iesjaumemimo\/?p=2276"},"modified":"2017-04-25T09:28:58","modified_gmt":"2017-04-25T07:28:58","slug":"viu-el-marqueting","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesjaumemimo\/portada\/viu-el-marqueting\/","title":{"rendered":"Viu el m\u00e0rqueting!"},"content":{"rendered":"<p>Els alumnes dels grups 1SA i 2SA d&#8217;Administraci\u00f3 i Finances van participar el dia 20 d&#8217;abril de 2017 en les jornades &#8220;<a href=\"https:\/\/www.uvic.cat\/jornades-viu-el-marqueting\" target=\"_blank\"><em>Viu el m\u00e0rqueting<\/em><\/a>&#8221; organitzades per la <a href=\"https:\/\/www.uvic.cat\/\" target=\"_blank\">Universitat de Vic (UVic)<\/a>. En aquest taller els alumnes han pogut analitzar les fases del llan\u00e7ament del producte, aix\u00ed com el <em>blind test<\/em> del producte i han analitzat dades de consum i sociodemogr\u00e0fiques en relaci\u00f3 a un producte en concret: &#8220;Ganchitos&#8221; .<\/p>\n<p>Han vist els atributs i beneficis d&#8217;una marca de gran consum i la import\u00e0ncia que t\u00e9 per a les empreses el disseny del seu env\u00e0s (<em>packaging<\/em>).<br \/>\nFinalment han realitzat una t\u00e8cnica de creativitat per prendre decisions, com es el <em>visual thinking<\/em>.<br \/>\nHa estat un taller molt profit\u00f3s i interessant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2282\" src=\"http:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG5-300x225.jpg\" alt=\"MKG5\" width=\"550\" height=\"413\" srcset=\"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG5-300x225.jpg 300w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG5-768x576.jpg 768w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG5-200x150.jpg 200w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG5.jpg 800w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2283\" src=\"http:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG4-300x225.jpg\" alt=\"MKG4\" width=\"550\" height=\"413\" srcset=\"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG4-300x225.jpg 300w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG4-768x576.jpg 768w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG4-200x150.jpg 200w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG4.jpg 800w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2280\" src=\"http:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG3-225x300.jpg\" alt=\"MKG3\" width=\"225\" height=\"300\" srcset=\"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG3-225x300.jpg 225w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG3.jpg 360w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2279\" src=\"http:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG2-300x225.jpg\" alt=\"MKG2\" width=\"300\" height=\"225\" srcset=\"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG2-300x225.jpg 300w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG2-200x150.jpg 200w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG2.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2278\" src=\"http:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG-1-300x225.jpg\" alt=\"MKG 1\" width=\"300\" height=\"225\" srcset=\"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG-1-300x225.jpg 300w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG-1-200x150.jpg 200w, https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-content\/uploads\/usu86\/2017\/04\/MKG-1.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els alumnes dels grups 1SA i 2SA d&#8217;Administraci\u00f3 i Finances van participar el dia 20 d&#8217;abril de 2017 en les jornades &#8220;Viu el m\u00e0rqueting&#8221; organitzades per la Universitat de Vic (UVic). En aquest taller els alumnes han pogut analitzar les fases del llan\u00e7ament del producte, aix\u00ed com el blind test del producte i han analitzat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30,29],"tags":[],"class_list":["post-2276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cicles-formatius","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/posts\/2276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/comments?post=2276"}],"version-history":[{"count":1,"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/posts\/2276\/revisions"}],"predecessor-version":[{"id":2284,"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/posts\/2276\/revisions\/2284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/media\/2282"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/media?parent=2276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/categories?post=2276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesjaumemimo\/wp-json\/wp\/v2\/tags?post=2276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}