{"id":16684,"date":"2025-01-31T13:36:38","date_gmt":"2025-01-31T12:36:38","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesesteveterradas\/?p=16684"},"modified":"2025-02-02T20:52:12","modified_gmt":"2025-02-02T19:52:12","slug":"publicitat-responsable-una-mirada-critica","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesesteveterradas\/general\/publicitat-responsable-una-mirada-critica\/","title":{"rendered":"Publicitat responsable: una mirada cr\u00edtica"},"content":{"rendered":"

L’alumnat de 1r curs del Cicle Formatiu de Grau Superior d’Administraci\u00f3 i Finances ha participat en un taller, organitzat per l’Escola del Consum de Catalunya, amb l’objectiu d’explorar el fenomen de la publicitat.<\/p>\n

L’activitat ha perm\u00e8s entendre les estrat\u00e8gies publicit\u00e0ries de les principals marques, la seva evoluci\u00f3 i el seu impacte en la societat. Tamb\u00e9 el grup ha reflexionat sobre el paper dels consumidors com a agents publicitaris i la regulaci\u00f3 existent. A trav\u00e9s d’exemples i activitats pr\u00e0ctiques, els estudiants han desenvolupat una mirada cr\u00edtica cap a la publicitat. Finalment, han assumit el rol de publicistes creant campanyes a partir de premisses assignades a l\u2019atzar.<\/p>\n

Ha estat una experi\u00e8ncia enriquidora per a totes les persones participants, emmarcada en el M\u00f2dul Professional de Sostenibilitat aplicada al sector productiu, per fomentar una actitud activa, responsable i conscient en el consum.<\/p>\n

\"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

L’alumnat de 1r curs del Cicle Formatiu de Grau Superior d’Administraci\u00f3 i Finances ha participat en un taller, organitzat per l’Escola del Consum de Catalunya, amb l’objectiu d’explorar el fenomen de la publicitat.
\nL’activitat ha perm\u00e8s entendre les estrat\u00e8gies publicit\u00e0ries de les principals marques, la seva… Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":14,"featured_media":16697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[113,30,147,1,159,29,368],"tags":[],"class_list":["post-16684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administracio_empreses","category-cicles-formatius","category-coordinacions","category-general","category-innovacio","category-portada","category-portada-ca"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/posts\/16684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/comments?post=16684"}],"version-history":[{"count":6,"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/posts\/16684\/revisions"}],"predecessor-version":[{"id":16709,"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/posts\/16684\/revisions\/16709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/media\/16697"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/media?parent=16684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/categories?post=16684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesesteveterradas\/wp-json\/wp\/v2\/tags?post=16684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}