{"id":10881,"date":"2026-04-10T17:18:04","date_gmt":"2026-04-10T15:18:04","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesehtb\/?page_id=10881"},"modified":"2026-04-14T12:45:11","modified_gmt":"2026-04-14T10:45:11","slug":"calendari-i-contingut-moduls","status":"publish","type":"page","link":"https:\/\/agora.xtec.cat\/iesehtb\/secretaria\/curs-despecialitzacio-en-coordinacio-desdeveniments-i-congressos\/calendari-i-contingut-moduls\/","title":{"rendered":"Contingut m\u00f2duls – Curs d’especialitzaci\u00f3"},"content":{"rendered":"

Calendari<\/h4>\n\n\n\n\n
Calendari<\/strong><\/span><\/td>\nCentre educatiu<\/strong><\/span><\/td>\nEstada a l’empresa<\/strong><\/span><\/td>\nTotal<\/strong><\/span><\/td>\n<\/tr>\n
Setembre a Maig<\/td>\n429 hores<\/td>\n171 hores<\/td>\n600<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u00f2duls professionals que el conformen:<\/span><\/h4>\n
\n\n\n\n\n
\n

\ud83e\udde9 1. Reunions Professionals, Congressos i Esdeveniments (MICE)<\/strong><\/span><\/h3>\n<\/td>\n<\/tr>\n

\n

Aquest bloc \u00e9s la base del curs i et dona una visi\u00f3 global del sector. Aprendr\u00e0s com funciona la ind\u00fastria dels esdeveniments, els diferents tipus (congressos, fires, incentius i exposicions) i els agents implicats, amb una durada total de <\/span>237 hores<\/b> (165 hores lectives i 72 hores d’estada a l’empresa).<\/span><\/p>\n

Tamb\u00e9 treballar\u00e0s:<\/p>\n

    \n
  • La planificaci\u00f3 i coordinaci\u00f3<\/strong> d\u2019un esdeveniment<\/li>\n
  • La gesti\u00f3 del personal<\/strong> i assignaci\u00f3 de tasques<\/li>\n
  • L\u2019atenci\u00f3 al p\u00fablic<\/strong> i resoluci\u00f3 d\u2019incid\u00e8ncies<\/li>\n
  • La gesti\u00f3 d\u2019espais, materials i log\u00edstica<\/strong><\/li>\n
  • El control de qualitat del servei<\/strong> i seguretat<\/li>\n<\/ul>\n

    En resum, et prepara per organitzar i supervisar esdeveniments de principi a fi.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n\n
    \n

    \ud83d\udce2 2. Operativa en M\u00e0rqueting, Promoci\u00f3 i Venda<\/strong><\/span><\/h3>\n<\/td>\n<\/tr>\n

    \n

    Aquest m\u00f2dul se centra en la part m\u00e9s comercial dels esdeveniments. Aprendr\u00e0s a dissenyar i executar accions promocionals i de venda en entorns com fires o esdeveniments corporatius, amb una durada total de <\/span>165 hores<\/b> (132 hores lectives i 33 hores d’estada a l’empresa)<\/span><\/p>\n

    Inclou:<\/p>\n

      \n
    • Disseny d\u2019accions de m\u00e0rqueting i promocions<\/strong><\/li>\n
    • Elaboraci\u00f3 del br\u00edfing<\/strong> i planificaci\u00f3 operativa<\/li>\n
    • Muntatge i gesti\u00f3 d\u2019estands i espais promocionals<\/strong><\/li>\n
    • T\u00e8cniques de venda i persuasi\u00f3<\/strong><\/li>\n
    • Atenci\u00f3 al client i captaci\u00f3 de p\u00fablic<\/li>\n
    • An\u00e0lisi de resultats i feedback<\/strong><\/li>\n<\/ul>\n

      L\u2019objectiu \u00e9s saber generar impacte i valor per a marques i empreses dins d\u2019un esdeveniment.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
      \n

      \ud83c\udfa9 3. Protocol Aplicat a Esdeveniments<\/strong><\/span><\/h3>\n<\/td>\n<\/tr>\n

      \n

      Aquest bloc aprofundeix en les normes i el funcionament del protocol, essencial per a actes formals i institucionals, amb una durada total de <\/span>99 hores<\/b> (66 hores lectives i 33 hores d’estada a l’empresa).<\/span><\/p>\n

      Treballar\u00e0s:<\/p>\n

        \n
      • Difer\u00e8ncia entre actes oficials i no oficials<\/strong><\/li>\n
      • Normativa, cerimonial i preced\u00e8ncies<\/strong><\/li>\n
      • Planificaci\u00f3 completa d\u2019un acte (programa, convidats, espais)<\/li>\n
      • Protocol internacional<\/strong> i difer\u00e8ncies culturals<\/li>\n
      • Protocol en l\u2019\u00e0mbit empresarial i institucional<\/strong><\/li>\n
      • Organitzaci\u00f3 de serveis de restauraci\u00f3 protocol\u00b7l\u00e0ria<\/strong><\/li>\n<\/ul>\n

        \u00c9s clau per garantir professionalitat, ordre i coher\u00e8ncia en qualsevol esdeveniment.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
        \n

        \ud83c\udf0d 4. Angl\u00e8s d\u2019Especialitzaci\u00f3<\/strong><\/span><\/h3>\n<\/td>\n<\/tr>\n

        \n

        Aquest m\u00f2dul et prepara per treballar en entorns internacionals dins del sector MICE. 99<\/strong>\u00a0hores<\/b> (66 hores lectives i 33 hores d\u2019estada a l\u2019empresa)<\/span><\/p>\n

        Inclou:<\/p>\n

          \n
        • Comprensi\u00f3 oral i escrita<\/strong> en context professional<\/li>\n
        • Redacci\u00f3 de correus, documents i informes<\/strong><\/li>\n
        • Expressi\u00f3 oral en situacions reals (atenci\u00f3 al client, reunions, presentacions)<\/li>\n
        • Vocabulari espec\u00edfic del sector<\/li>\n
        • Comunicaci\u00f3 amb clients internacionals<\/li>\n<\/ul>\n

          L\u2019objectiu \u00e9s que puguis desenvolupar-te amb seguretat en esdeveniments amb participants d\u2019arreu del m\u00f3n.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          \n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          Calendari Calendari Centre educatiu Estada a l’empresa Total Setembre a Maig 429 hores 171 hores 600 M\u00f2duls professionals que el conformen: \ud83e\udde9 1. Reunions Professionals, Congressos i Esdeveniments (MICE) Aquest bloc \u00e9s la base del curs i et dona una visi\u00f3 global del sector. Aprendr\u00e0s com funciona la ind\u00fastria dels esdeveniments, els diferents tipus (congressos, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10859,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-10881","page","type-page","status-publish","hentry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/pages\/10881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/comments?post=10881"}],"version-history":[{"count":6,"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/pages\/10881\/revisions"}],"predecessor-version":[{"id":10921,"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/pages\/10881\/revisions\/10921"}],"up":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/pages\/10859"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesehtb\/wp-json\/wp\/v2\/media?parent=10881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}