{"id":3736,"date":"2021-07-01T10:15:24","date_gmt":"2021-07-01T08:15:24","guid":{"rendered":"http:\/\/agora.xtec.cat\/iesblume\/?p=3736"},"modified":"2021-07-01T10:17:58","modified_gmt":"2021-07-01T08:17:58","slug":"estudi-de-mercat-sobre-lus-de-les-xarxes-socials-a-linstitut","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesblume\/portada\/estudi-de-mercat-sobre-lus-de-les-xarxes-socials-a-linstitut\/","title":{"rendered":"Estudi de mercat sobre l&#8217;\u00fas de les xarxes socials a l&#8217;institut"},"content":{"rendered":"<p>Les darreres setmanes del curs els alumnes de primer curs de Batxillerat, en el context de la mat\u00e8ria d\u2019Economia de l\u2019Empresa I, van dissenyar i distribuir una enquesta entre els alumnes del centre, per tal de con\u00e8ixer l\u2019\u00fas que feien de les xarxes socials.<\/p>\n<p>L\u2019enquesta constava de les seg\u00fcents preguntes:<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Edat;<\/li>\n<li>G\u00e8nere;<\/li>\n<li>Esport que practicaven;<\/li>\n<li>Grau d\u2019\u00fas de les diferents xarxes (del 0 al 4);<\/li>\n<li>Qu\u00e8 feien a la xarxa (publicar fotos, enviar missatges&#8230;);<\/li>\n<li>Quantes hores al dia es connectaven;<\/li>\n<li>En quin moment del dia es connectaven;<\/li>\n<li>Per qu\u00e8 les feien servir;<\/li>\n<li>Quins aspectes d\u2019una xarxa valoraven m\u00e9s (del 0 al 3).<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>L\u2019enquesta es va passar a 20 alumnes, de tercer curs d\u2019ESO i primer de Batxillerat. D\u2019aquests:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>11 van ser nois, i 9, noies, i<\/li>\n<li>12 tenien una edat de 14 o 15 anys, i 8, de 16 o 18.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Aqu\u00ed teniu algun dels resultats m\u00e9s destacats:<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/1.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3738\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/1.bmp\" alt=\"\" width=\"528\" height=\"183\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/1.bmp 528w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/1-300x104.jpg 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Les xarxes m\u00e9s populars s\u00f3n Instagram i Whatsapp.<\/p>\n<p>Les xarxes socials es fan servir sobretot per publicar fotos i v\u00eddeos, enviar missatges i distreure\u2019s; m\u00e9s d\u2019un 80% dels alumnes enquestats afirmen que fan servir les xarxes per a aquests tres usos:<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/2.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3739\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/2.bmp\" alt=\"\" width=\"458\" height=\"227\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/2.bmp 458w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/2-300x149.jpg 300w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><\/a><\/p>\n<p>Tanmateix, quan considerem el g\u00e8nere de les persones enquestades, la situaci\u00f3 \u00e9s una mica diferent: les noies les fan servir m\u00e9s per a enviar missatges i entretenir-se que els nois, i aquests les fan servir molt m\u00e9s que les noies per nom\u00e9s mirar:<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/3.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3740\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/3.bmp\" alt=\"\" width=\"507\" height=\"271\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/3.bmp 507w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/3-300x160.jpg 300w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/a><\/p>\n<p>Pel que fa a les hores de connexi\u00f3 di\u00e0ries, hi ha difer\u00e8ncies entre noies i nois:<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/4.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3741\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/4.bmp\" alt=\"\" width=\"368\" height=\"265\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/4.bmp 368w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/4-300x216.jpg 300w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/a><\/p>\n<p>El moment de connexi\u00f3 m\u00e9s habitual \u00e9s la tarda i la nit: aproximadament un 80% indiquen fer-ho en aquestes hores:<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/5.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3742\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/5.bmp\" alt=\"\" width=\"555\" height=\"275\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/5.bmp 555w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/5-300x149.jpg 300w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/a><\/p>\n<p>Tanmateix, hi ha difer\u00e8ncies entre grups d\u2019edat: m\u00e9s d\u2019un 80% dels alumnes que corresponen al grup d\u2019edat entre 16 i 18 anys indiquen connectar-se a qualsevol moment del dia, enfront el 25% del grup d\u2019edat d\u2019entre 14 i 16 anys, i m\u00e9s d\u2019un 70% dels alumnes del grup d\u2019edat d\u2019entre 16 i 18 anys indiquen que es connecten al mat\u00ed, en contrast amb un 25% dels corresponents al grup d\u2019edat d\u2019entre 14 i 16 anys.<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/6.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3743\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/6.bmp\" alt=\"\" width=\"572\" height=\"358\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/6.bmp 572w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/6-300x188.jpg 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/a><\/p>\n<p>Difer\u00e8ncies semblants es troben entre nois i noies:<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/7.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3744\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/7.bmp\" alt=\"\" width=\"564\" height=\"317\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/7.bmp 564w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/7-300x169.jpg 300w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/a><\/p>\n<p>En quant al motiu pel qual es fan servir les xarxes socials, el 100% del nois i les noies afirmen fer-la servir perqu\u00e8 els entret\u00e9, si b\u00e9 en altres motius hi ha m\u00e9s difer\u00e8ncies: els nois les fan servir m\u00e9s perqu\u00e8 volen estar informats i per qu\u00e8:<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/8.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3745\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/8.bmp\" alt=\"\" width=\"566\" height=\"441\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/8.bmp 566w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/8-300x234.jpg 300w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/a><\/p>\n<p>Considerant aquesta q\u00fcesti\u00f3 (per qu\u00e8 fan servir les xarxes socials)\u00a0 per edat, es pot observar una gran difer\u00e8ncia pel que fa a la motivaci\u00f3 d\u2019informar-se. Gaireb\u00e9 un 60% dels alumnes d\u2019entre 16 i 18 anys indiquen que fan servir la xarxa per a informar-se, enfront del 21% dels alumnes d\u2019entre 14 i 16 anys.<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/9.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3746\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/9.bmp\" alt=\"\" width=\"568\" height=\"388\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/9.bmp 568w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/9-300x205.jpg 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/a><\/p>\n<p>Pel que fa als aspectes m\u00e9s valorats de la xarxa, del 0 al 3, no hi ha gaire difer\u00e8ncies ni per g\u00e8nere ni per edat, com es pot observar en els seg\u00fcents gr\u00e0fics:<\/p>\n<div id='gallery-1' class='gallery galleryid-3736 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/agora.xtec.cat\/iesblume\/portada\/estudi-de-mercat-sobre-lus-de-les-xarxes-socials-a-linstitut\/attachment\/10-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"350\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/10.bmp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/10.bmp 567w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/10-300x185.jpg 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/agora.xtec.cat\/iesblume\/11-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"317\" src=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/11.bmp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/11.bmp 569w, https:\/\/agora.xtec.cat\/iesblume\/wp-content\/uploads\/usu1242\/2021\/07\/11-300x167.jpg 300w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Les darreres setmanes del curs els alumnes de primer curs de Batxillerat, en el context de la mat\u00e8ria d\u2019Economia de l\u2019Empresa I, van dissenyar i distribuir una enquesta entre els alumnes del centre, per tal de con\u00e8ixer l\u2019\u00fas que feien de les xarxes socials. L\u2019enquesta constava de les seg\u00fcents preguntes: Edat; G\u00e8nere; Esport que practicaven; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[299,309],"class_list":["post-3736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portada","tag-1r-batxillerat","tag-xarxes-socials"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/posts\/3736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/comments?post=3736"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/posts\/3736\/revisions"}],"predecessor-version":[{"id":3750,"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/posts\/3736\/revisions\/3750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/media\/3742"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/media?parent=3736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/categories?post=3736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesblume\/wp-json\/wp\/v2\/tags?post=3736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}