{"id":834,"date":"2017-01-30T11:59:01","date_gmt":"2017-01-30T10:59:01","guid":{"rendered":"http:\/\/agora.xtec.cat\/iesalfacs\/?p=834"},"modified":"2017-01-30T11:59:01","modified_gmt":"2017-01-30T10:59:01","slug":"conferencia-sobre-marqueting-en-lactualitat","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesalfacs\/portada\/conferencia-sobre-marqueting-en-lactualitat\/","title":{"rendered":"CONFER\u00c8NCIA SOBRE M\u00c0RQUETING EN L&#8217;ACTUALITAT"},"content":{"rendered":"<p>El passat dijous 26 de gener va tenir lloc una confer\u00e8ncia tem\u00e0tica a c\u00e0rrec de la professora del departament de Gesti\u00f3 d\u2019Empreses de la Universitat Rovira i Virgili (URV) Maria del Mar\u00a0 P\u00e0mies Pallis\u00e9. La xerrada \u201c<em>El M\u00e0rqueting en l\u2019actualitat. Qu\u00e8 fan les empreses perqu\u00e8 comprem els seus productes?\u201d <\/em>dirigida al Cicle de Gesti\u00f3 administrativa aix\u00ed com a l\u2019alumnat d\u2019Economia de Batxillerat, versa sobre com les empreses s\u2019adapten al context actual de consum i quines estrat\u00e8gies duen a terme perqu\u00e8 els clients compren els seus productes.<\/p>\n<p>En els darrers anys el m\u00e0rqueting s\u2019ha vist obligat a evolucionar arran dels grans canvis que s\u2019han donat tant en el mercat com en els consumidors. Per una banda, en l\u2019actualitat, les empreses es troben amb un mercat molt competitiu i quan els consumidors anem a comprar un producte ens topem amb gran quantitat de marques entre les quals hem d\u2019escollir. En un context com aquest, les empreses han d\u2019aconseguir que el seu producte\/marca destaque de la resta i es pugue convertir en l\u2019escollit pels consumidors. Per altra banda, els consumidors actuals poc tenen a veure amb els de fa uns anys. Actualment, els consumidors s\u2019han convertit en \u201c<em>experts<\/em>\u201d del mercat, s\u00f3n tecnol\u00f2gics i exigents, estan preocupats per l\u2019entorn, etc. Aix\u00f2 ha obligat a les empreses a canviar les seves estrat\u00e8gies de m\u00e0rqueting per adaptar-se a aquests nous consumidors.<\/p>\n<p>La xarrada ha produ\u00eft un gran inter\u00e8s entre els oients, els quals han realitzat diverses q\u00fcestions a la professora envers les diferents estrat\u00e8gies de preu, comunicaci\u00f3 i distribuci\u00f3 dels productes i serveis exposats.\u00a0 Una jornada agradable i amb contingut did\u00e0ctic de gran qualitat.<\/p>\n<p>&nbsp;<\/p>\n<p>Ra\u00fcl Vidal<\/p>\n<p>Isabel Casanova<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat dijous 26 de gener va tenir lloc una confer\u00e8ncia tem\u00e0tica a c\u00e0rrec de la professora del departament de Gesti\u00f3 d\u2019Empreses de la Universitat Rovira i Virgili (URV) Maria del Mar\u00a0 P\u00e0mies Pallis\u00e9. La xerrada \u201cEl M\u00e0rqueting en l\u2019actualitat. Qu\u00e8 fan les empreses perqu\u00e8 comprem els seus productes?\u201d dirigida al Cicle de Gesti\u00f3 administrativa [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":1,"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"predecessor-version":[{"id":836,"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/posts\/834\/revisions\/836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/media\/835"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesalfacs\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}