{"id":40697,"date":"2026-05-18T12:22:16","date_gmt":"2026-05-18T10:22:16","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesagustiserra\/?p=40697"},"modified":"2026-05-18T12:28:11","modified_gmt":"2026-05-18T10:28:11","slug":"lalumnat-de-2n-de-marqueting-i-publicitat-tanca-el-modul-de-projecte-presentant-propostes-reals-a-startups-i-empreses-de-sabadell","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesagustiserra\/general\/lalumnat-de-2n-de-marqueting-i-publicitat-tanca-el-modul-de-projecte-presentant-propostes-reals-a-startups-i-empreses-de-sabadell\/","title":{"rendered":"L\u2019alumnat de 2n de M\u00e0rqueting i Publicitat tanca el m\u00f2dul de Projecte presentant propostes reals a startups i empreses de Sabadell"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\">L\u2019alumnat de 2n curs del <a href=\"https:\/\/agora.xtec.cat\/iesagustiserra\/estudis\/cicles-formatius\/comerc-i-marketing\/marqueting-i-publicitat-2\/\">Cicle Formatiu de Grau Superior de M\u00e0rqueting i publicitat<\/a> ha culminat aquest curs el m\u00f2dul de <strong>Projecte <\/strong>amb una experi\u00e8ncia d\u2019aprenentatge basada en reptes reals i en contacte directe amb el teixit empresarial del territori.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"304\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2026\/05\/VIVERS.2.jpg\" alt=\"\" class=\"wp-image-40700\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Aquest any, el projecte s\u2019ha desenvolupat gr\u00e0cies a la col\u00b7laboraci\u00f3 amb empreses allotjades als vivers d\u2019empresa gestionats pel <a href=\"https:\/\/sabadellempresa.cat\/allotjament-empresarial\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Promoci\u00f3 Empresarial de Sabadell<\/a>, amb la col\u00b7laboraci\u00f3 de <a href=\"https:\/\/www.vaporllonch.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vapor Llonch<\/a>. A l\u2019inici del curs, diferents startups i empreses participants van plantejar a l\u2019alumnat un <em>briefing<\/em> amb necessitats reals de m\u00e0rqueting i comunicaci\u00f3, convertint-se aix\u00ed en els clients dels equips de treball.<\/p>\n\n\n\n<p>Despr\u00e9s de mesos d\u2019an\u00e0lisi, recerca, planificaci\u00f3 i desenvolupament d\u2019estrat\u00e8gies, l\u2019alumnat ha tingut l\u2019oportunitat de presentar les seves propostes finals directament als empresaris i representants de les empreses participants a les instal\u00b7lacions de <strong>Can Roqueta<\/strong>, en un entorn professional i proper a la realitat del sector.<\/p>\n\n\n\n<p>Entre les empreses col\u00b7laboradores hi trobem iniciatives emprenedores com <strong>Eurek<\/strong>, aix\u00ed com empreses consolidades com <strong>El Trastero de las Artes<\/strong> o <strong>Nova Abrasivos<\/strong>, que han compartit amb l\u2019alumnat els seus reptes comunicatius i comercials.<\/p>\n\n\n\n<p>Durant les exposicions orals, els diferents equips van defensar les seves propostes de m\u00e0rqueting davant dels responsables de les empreses, posant en pr\u00e0ctica compet\u00e8ncies clau com la comunicaci\u00f3 professional, la capacitat d\u2019an\u00e0lisi, la creativitat, el treball en equip i l\u2019adaptaci\u00f3 a les necessitats reals d\u2019un client.<\/p>\n\n\n\n<p>Aquesta experi\u00e8ncia refor\u00e7a el comprom\u00eds del cicle amb una formaci\u00f3 connectada amb el m\u00f3n empresarial i orientada a la pr\u00e0ctica professional, permetent que l\u2019alumnat desenvolupi projectes amb impacte real i adquireixi eines fonamentals per al seu futur professional.<\/p>\n\n\n\n<p>Des del centre, volem agrair especialment la implicaci\u00f3 de totes les empreses participants, aix\u00ed com del Centre de Promoci\u00f3 Empresarial de Sabadell i Vapor Llonch, per fer possible una experi\u00e8ncia enriquidora que apropa l\u2019aula a la realitat empresarial.<\/p>\n\n\n\n<div 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[&hellip;]<\/p>\n","protected":false},"author":290,"featured_media":40700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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