{"id":38548,"date":"2026-02-11T12:04:35","date_gmt":"2026-02-11T11:04:35","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesagustiserra\/?p=38548"},"modified":"2026-02-11T12:05:14","modified_gmt":"2026-02-11T11:05:14","slug":"projecte-real-de-marqueting-digital-a-1r-de-marqueting-i-publicitat","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesagustiserra\/general\/projecte-real-de-marqueting-digital-a-1r-de-marqueting-i-publicitat\/","title":{"rendered":"Projecte real de m\u00e0rqueting digital a 1r de M\u00e0rqueting i Publicitat"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-right\">L\u2019alumnat de <strong><a href=\"https:\/\/agora.xtec.cat\/iesagustiserra\/estudis\/cicles-formatius\/comerc-i-marketing\/marqueting-i-publicitat-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">1r de M\u00e0rqueting i Publicitat<\/a><\/strong> ha treballat al m\u00f2dul de <strong>M\u00e0rqueting Digital<\/strong> els continguts de xarxes\u00a0socials a trav\u00e9s d\u2019un <strong>projecte real<\/strong>, amb l\u2019objectiu d\u2019apropar l\u2019aprenentatge a la realitat professional del sector.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed533287187&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2026\/02\/erasmus-768x1024.jpeg\" alt=\"\" class=\"wp-image-38550\" style=\"width:386px;height:auto\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2026\/02\/erasmus-768x1024.jpeg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2026\/02\/erasmus-450x600.jpeg 450w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2026\/02\/erasmus.jpeg 900w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Amplia la imatge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>En el marc d\u2019aquest projecte, els i les alumnes han visitat una empresa situada al centre de Sabadell, on han pogut desenvolupar accions reals de comunicaci\u00f3 digital. Durant la visita, han creat <strong>v\u00eddeos<\/strong>, <strong>Reels <\/strong>i <strong>fotografies <\/strong>destinades a xarxes socials, treballant de manera pr\u00e0ctica aspectes clau com el br\u00e0nding, la imatge corporativa i l\u2019estrat\u00e8gia de continguts.<\/p>\n\n\n\n<p>Aquest tipus de projectes tenen un gran valor educatiu, ja que permeten a l\u2019alumnat aplicar els coneixements te\u00f2rics en un entorn real, entendre les necessitats d\u2019una empresa i desenvolupar compet\u00e8ncies professionals com la creativitat, el treball en equip i la presa de decisions. A m\u00e9s, els ajuda a con\u00e8ixer de primera m\u00e0 la realitat del m\u00f3n laboral i els prepara millor per al seu futur professional.<\/p>\n\n\n\n<p>L\u2019Institut Agust\u00ed Serra aposta fermament per metodologies actives i experiencials, que situen l\u2019alumnat al centre de l\u2019aprenentatge i connecten l\u2019aula amb l\u2019entorn professional, fomentant una formaci\u00f3 pr\u00e0ctica, motivadora i alineada amb la realitat del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019alumnat de 1r de M\u00e0rqueting i Publicitat ha treballat al m\u00f2dul de M\u00e0rqueting Digital els continguts de xarxes\u00a0socials a trav\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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