{"id":37708,"date":"2025-12-19T11:02:51","date_gmt":"2025-12-19T10:02:51","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesagustiserra\/?p=37708"},"modified":"2025-12-19T11:05:01","modified_gmt":"2025-12-19T10:05:01","slug":"ruta-comercial-pel-centre-de-barcelona-amb-lalumnat-de-2n-dactivitats-comercials","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesagustiserra\/general\/ruta-comercial-pel-centre-de-barcelona-amb-lalumnat-de-2n-dactivitats-comercials\/","title":{"rendered":"Ruta comercial pel centre de Barcelona amb l\u2019alumnat de 2n d\u2019Activitats Comercials"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1de6b939281&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/IMG-20251218-WA0022-768x1024.jpg\" alt=\"\" class=\"wp-image-37710\" style=\"width:363px;height:auto\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/IMG-20251218-WA0022-768x1024.jpg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/IMG-20251218-WA0022-450x600.jpg 450w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/IMG-20251218-WA0022-1152x1536.jpg 1152w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/IMG-20251218-WA0022.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Amplia la imatge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>El dijous 18 de desembre, l\u2019alumnat de <strong>2n del cicle formatiu d\u2019Activitats Comercials <\/strong>del torn del mat\u00ed va realitzar una sortida formativa a Barcelona, centrada en una <strong>ruta comercial per Ciutat Vella i el barri del Born<\/strong>. Aquesta activitat s\u2019emmarca dins dels m\u00f2duls de Processos de venda i M\u00e0rqueting en l\u2019activitat comercial, i ha tingut com a objectiu principal que l\u2019alumnat <strong>descobr\u00eds el centre de la ciutat des d\u2019un altre punt de vista<\/strong>, combinant el vessant hist\u00f2ric, comercial, tur\u00edstic i cultural.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Al llarg del recorregut, els i les estudiants van poder observar de primera m\u00e0 diferents <strong>eixos comercials<\/strong>, estrat\u00e8gies de <strong>dinamitzaci\u00f3 de punts de venda<\/strong>, aparadors nadalencs, aix\u00ed com elements d\u2019<strong>art urb\u00e0 i arquitectura singular<\/strong> que contribueixen a l\u2019atractiu comercial d\u2019una ciutat que s\u2019ha anat transformant gr\u00e0cies a la vitalitat comercial.<\/p>\n\n\n\n<p>La sortida ha perm\u00e8s connectar els continguts treballats a l\u2019aula amb la realitat del comer\u00e7 urb\u00e0, fomentant una mirada cr\u00edtica i professional sobre l\u2019entorn comercial de Barcelona.<\/p>\n\n\n\n<p>Aquest tipus d\u2019activitats reforcen l\u2019aprenentatge pr\u00e0ctic i apropen l\u2019alumnat a situacions reals del sector comercial, i afavoreixen una formaci\u00f3 m\u00e9s vivencial i significativa.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El dijous 18 de desembre, l\u2019alumnat de 2n del cicle formatiu d\u2019Activitats Comercials del torn del mat\u00ed va realitzar una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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