{"id":37489,"date":"2025-12-11T17:49:29","date_gmt":"2025-12-11T16:49:29","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesagustiserra\/?p=37489"},"modified":"2025-12-11T17:49:31","modified_gmt":"2025-12-11T16:49:31","slug":"visita-a-la-fabrica-de-cacaolat-una-experiencia-irresistible-per-lalumnat-dactivitats-comercials","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/iesagustiserra\/general\/visita-a-la-fabrica-de-cacaolat-una-experiencia-irresistible-per-lalumnat-dactivitats-comercials\/","title":{"rendered":"Visita a la f\u00e0brica de Cacaolat: una experi\u00e8ncia irresistible per l&#8217;alumnat d\u2019Activitats Comercials"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"has-text-align-right\">Aquest mat\u00ed 11 de desembre, els grups de<strong> 1r i 2n d\u2019Activitats Comercials<\/strong> del torn de mat\u00ed han viscut una sortida molt especial: la visita a la m\u00edtica f\u00e0brica de <strong>Cacaolat<\/strong>, una de les marques m\u00e9s emblem\u00e0tiques del nostre pa\u00eds i tot un referent en m\u00e0rqueting, distribuci\u00f3 i innovaci\u00f3 aliment\u00e0ria.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a185216ed5b9&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-1024x768.jpeg\" alt=\"\" class=\"wp-image-37527\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-1024x768.jpeg 1024w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-600x450.jpeg 600w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-768x576.jpeg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-1536x1152.jpeg 1536w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Amplia la imatge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Ha estat una experi\u00e8ncia molt enriquidora tant en l&#8217;\u00e0mbit acad\u00e8mic com personal. L\u2019equip de Cacaolat ens ha obert les portes del seu centre de producci\u00f3 i ens ha guiat per totes les fases del proc\u00e9s d\u2019elaboraci\u00f3 d\u2019aquesta beguda tan estimada. L&#8217;alumnat ha pogut observar de primera m\u00e0 com es combina la tecnologia m\u00e9s avan\u00e7ada amb la cura pel producte, el control de qualitat i la gesti\u00f3 log\u00edstica necess\u00e0ria per distribuir milions d\u2019ampolles cada any.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Una marca amb hist\u00f2ria i curiositats que enganxen<\/strong><\/h3>\n\n\n\n<p>A m\u00e9s del recorregut per la planta, els nostres alumnes han pogut descobrir aspectes molt interessants sobre l\u2019origen i l\u2019evoluci\u00f3 de Cacaolat, com per exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Va ser la primera beguda de cacau embotellada del m\u00f3n<\/strong>, creada l\u2019any 1933.<\/li>\n\n\n\n<li>La seva recepta original va n\u00e9ixer inspirada en una beguda que el fundador va provar en un viatge a Hongria.<\/li>\n\n\n\n<li>Durant d\u00e8cades es va convertir en s\u00edmbol de modernitat, innovaci\u00f3 i publicitat creativa a Catalunya.<\/li>\n\n\n\n<li>La marca ha superat moments complicats, com el tancament de la hist\u00f2rica f\u00e0brica del Poblenou, per\u00f2 ha sabut reinventar-se fins a convertir-se en un producte present a mercats internacionals.<\/li>\n\n\n\n<li>Actualment, aposta per la sostenibilitat i per formats m\u00e9s responsables, amb ampolles reciclables i processos d\u2019efici\u00e8ncia energ\u00e8tica.<\/li>\n<\/ul>\n\n\n\n<p>Aquest rep\u00e0s hist\u00f2ric ha ajudat els estudiants a comprendre la import\u00e0ncia de la identitat de marca, la comunicaci\u00f3 i la capacitat d\u2019adaptaci\u00f3 en el m\u00f3n empresarial, conceptes clau del cicle formatiu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un detall dol\u00e7 i una activitat divertida<\/strong><\/h3>\n\n\n\n<p>Cacaolat no nom\u00e9s ens ha mostrat la seva hist\u00f2ria i la seva producci\u00f3, sin\u00f3 que tamb\u00e9 ha tingut <strong>un detall amb tots i totes<\/strong>: hem pogut gaudir d\u2019un Cacaolat fresc mentre l\u2019alumnat participava en <strong>un joc passatemps <\/strong>relacionat amb la marca i la seva comunicaci\u00f3.<br>Aquesta activitat ha perm\u00e8s refor\u00e7ar de manera l\u00fadica conceptes de m\u00e0rqueting, fidelitzaci\u00f3 i estrat\u00e8gia comercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aprenentatge m\u00e9s enll\u00e0 de l\u2019aula<\/strong><\/h3>\n\n\n\n<p>La sortida ha perm\u00e8s connectar els continguts te\u00f2rics de diferents m\u00f2duls amb un cas real de gran inter\u00e8s. L\u2019alumnat ha pogut fer preguntes, observar processos industrials aut\u00e8ntics i entendre com treballen professionals del sector per portar un producte tan conegut des de la f\u00e0brica fins als punts de venda.<\/p>\n\n\n\n<p>Sens dubte, ha estat una jornada motivadora que refor\u00e7a el valor de l\u2019aprenentatge pr\u00e0ctic i de la relaci\u00f3 amb empreses del nostre entorn.<\/p>\n\n\n\n<p>Des de l\u2019institut, agra\u00efm molt l\u2019acollida i la disponibilitat de Cacaolat, i felicitem el nostre alumnat pel seu inter\u00e8s, participaci\u00f3 i actitud durant tota la visita.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a185216ede2d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"37492\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.34-1-768x1024.jpeg\" alt=\"\" class=\"wp-image-37492\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.34-1-768x1024.jpeg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.34-1-450x600.jpeg 450w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.34-1-1152x1536.jpeg 1152w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.34-1.jpeg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Amplia la imatge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a185216ee2f6&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"37493\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.34-768x1024.jpeg\" alt=\"\" class=\"wp-image-37493\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.34-768x1024.jpeg 768w, 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2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a185216ee75d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"37494\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.24-768x1024.jpeg\" alt=\"\" class=\"wp-image-37494\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.24-768x1024.jpeg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.24-450x600.jpeg 450w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.24-1152x1536.jpeg 1152w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.09.24.jpeg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Amplia la imatge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a185216eec6d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"37528\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-1-1-768x1024.jpeg\" alt=\"\" class=\"wp-image-37528\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-1-1-768x1024.jpeg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-1-1-450x600.jpeg 450w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-1-1-1152x1536.jpeg 1152w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/Cacaolat-1-1.jpeg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Amplia la imatge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a185216ef162&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"37497\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.08.41-1-768x1024.jpeg\" alt=\"\" class=\"wp-image-37497\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.08.41-1-768x1024.jpeg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.08.41-1-450x600.jpeg 450w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.08.41-1-1152x1536.jpeg 1152w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.08.41-1.jpeg 1200w\" sizes=\"auto, (max-width: 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