{"id":20245,"date":"2023-04-14T12:15:11","date_gmt":"2023-04-14T10:15:11","guid":{"rendered":"https:\/\/agora.xtec.cat\/iesagustiserra\/?page_id=20245"},"modified":"2025-09-10T08:12:23","modified_gmt":"2025-09-10T06:12:23","slug":"marqueting-i-publicitat-2","status":"publish","type":"page","link":"https:\/\/agora.xtec.cat\/iesagustiserra\/estudis\/cicles-formatius\/comerc-i-marketing\/marqueting-i-publicitat-2\/","title":{"rendered":"CFGS M\u00e0rqueting i publicitat"},"content":{"rendered":"\n<p>L&#8217;Institut ofereix el cicle formatiu de grau superior de M\u00e0rqueting i publicitat en el torn de tarda.<\/p>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">Per qu\u00e8 estudiar M\u00e0rqueting i publicitat<\/h6>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">Dual en M\u00e0rqueting i publicitat<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\">\u2714 <span style=\"color: #418000;\">V\u00eddeos presentaci\u00f3<\/span><\/h5>\n\n\n\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" width=\"482\" height=\"857\" src=\"https:\/\/www.youtube.com\/embed\/hvudUgkR0cI\" title=\"Fam\u00edlia de comer\u00e7 i m\u00e0rqueting MiP\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714 Tr\u00edptic<\/h4>\n\n\n\n<h6 class=\"wp-block-heading\"><a class=\"button normal\" style=\"padding: 0.5em; margin: 0.1em; color: white !important; background-color: #767676;\" href=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Descarregar tr\u00edptic<\/a><\/h6>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e481fe4d685&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"725\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"32133\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0001-1024x725.jpg\" alt=\"\" class=\"wp-image-32133\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0001-1024x725.jpg 1024w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0001-600x425.jpg 600w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0001-768x543.jpg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0001-1536x1087.jpg 1536w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0001.jpg 1754w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Amplia la 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data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"32134\" src=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0002-1024x725.jpg\" alt=\"\" class=\"wp-image-32134\" srcset=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0002-1024x725.jpg 1024w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0002-600x425.jpg 600w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0002-768x543.jpg 768w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0002-1536x1087.jpg 1536w, https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/03\/4.2.Marqueting-i-publicitat-GS-2025b-1_page-0002.jpg 1754w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Amplia la imatge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h6 class=\"wp-block-heading\">&nbsp;<\/h6>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2714 Llibres de text curs 2025-202<\/strong>6<\/h4>\n\n\n\n<div style=\"text-align: center;\">\n<table style=\"height: 35px;\" align=\"center\" bgcolor=\"#00FF00\">\n<tbody>\n<tr style=\"height: 25px;\">\n<td style=\"height: 25px; width: 836px;\"><a href=\"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-content\/uploads\/usu1681\/2025\/09\/LLIBRES-TEXT-CFGS-MARQUETING-I-PUBLICITAT.docx.pdf\"><strong><strong><span style=\"color: #000000;\">Llibres de text<\/span><\/strong><\/strong> <strong><strong><span style=\"color: #418000;\">Cicles formatius de M\u00e0rqueting i publicitat<span style=\"color: #ff0000;\">\u00a0<\/span><\/span><\/strong><\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 style=\"text-align: left;\"><strong>\u2714Desenvolupament curricular<\/strong><\/h4>\n<h3 style=\"text-align: left;\"><span class=\"negreta\"><span class=\"titol_taula01\">2.000 hores\u00a0 (Torn de tarda)<\/span><\/span><\/h3>\n<p style=\"text-align: left;\">La durada \u00e9s de 2.000 hores distribu\u00efdes en dos cursos acad\u00e8mics (1.485 en un centre educatiu i 515 (hores d&#8217;estada a l&#8217;empresa) en un centre de treball).<\/p>\n<table border=\"0\" width=\"90%\" cellspacing=\"20\">\n<tbody>\n<tr>\n<td>\n<h2 class=\"titol_taula01\" style=\"text-align: left;\">Compet\u00e8ncia general<\/h2>\n<p class=\"gris\" style=\"text-align: justify;\">Aquests estudis capaciten per definir i efectuar el seguiment de les pol\u00edtiques de m\u00e0rqueting basades en estudis comercials i a promocionar i fer publicitat dels productes i\/o serveis en els mitjans i suports de comunicaci\u00f3 adequats, elaborant els materials publicitaris i promocionals i necessaris.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-regular\">\n<table>\n<thead>\n<tr>\n<th style=\"text-align: left;\">M\u00f2duls Professionals<\/th>\n<th class=\"has-text-align-right\" data-align=\"right\">Hores totals<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\">0623. Gesti\u00f3 econ\u00f2mica i financera de l&#8217;empresa.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">165<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">0930. Pol\u00edtiques de m\u00e0rqueting.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">198<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">0931. M\u00e0rqueting digital.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">198<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1007. Disseny i elaboraci\u00f3 de material de comunicaci\u00f3.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">132<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1008. Mitjans i suports de comunicaci\u00f3.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">99<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1009. Relacions p\u00fabliques i organitzaci\u00f3 d&#8217;esdeveniments de m\u00e0rqueting.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">132<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1010. Investigaci\u00f3 comercial.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">132<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1011. Treball de camp en la investigaci\u00f3 comercial.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">99<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1109. Llan\u00e7ament de productes i serveis.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">119<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1110. Atenci\u00f3 al client, consumidor i usuari.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">99<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">C076. Catal\u00e0 \/ Aran\u00e8s professional.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">66<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">0179. Angl\u00e8s professional.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">66<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1665. Digitalitzaci\u00f3 aplicada als sectors productius.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">33<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1708. Sostenibilitat aplicada al sistema productiu.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">33<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1709. Itinerari personal per a l&#8217;ocupabilitat I.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">99<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1710. Itinerari personal per a l&#8217;ocupabilitat II<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">66<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">1012. Projecte intermodular.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">198<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">M\u00f2dul professional optatiu.<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">66<\/td>\n<\/tr>\n<\/tbody>\n<tfoot>\n<tr>\n<td style=\"text-align: left;\">HORES TOTALS CICLE FORMATIU<\/td>\n<td class=\"has-text-align-right\" data-align=\"right\">2.000<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/figure>\n\n\n<p style=\"text-align: left;\"><a href=\"https:\/\/triaeducativa.gencat.cat\/ca\/estudis\/?marqueting-publicitat&amp;p_id=1730\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u2714 \u00a0 Informaci\u00f3 M\u00e0rqueting i publicitat.\u00a0 Dept. d&#8217;Educaci\u00f3<\/strong><\/a><\/p>\n<hr \/>\n<p style=\"text-align: left;\">\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#8217;Institut ofereix el cicle formatiu de grau superior de M\u00e0rqueting i publicitat en el torn de tarda. Per qu\u00e8 estudiar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2137,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-20245","page","type-page","status-publish","hentry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/pages\/20245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/comments?post=20245"}],"version-history":[{"count":6,"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/pages\/20245\/revisions"}],"predecessor-version":[{"id":35871,"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/pages\/20245\/revisions\/35871"}],"up":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/pages\/2137"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/iesagustiserra\/wp-json\/wp\/v2\/media?parent=20245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}