{"id":13515,"date":"2026-02-06T11:00:25","date_gmt":"2026-02-06T10:00:25","guid":{"rendered":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/?p=13515"},"modified":"2026-02-06T11:01:15","modified_gmt":"2026-02-06T10:01:15","slug":"3r-deso-analitza-la-publicitat-a-lescola-catalana-del-consum","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/general\/3r-deso-analitza-la-publicitat-a-lescola-catalana-del-consum\/","title":{"rendered":"3r d’ESO analitza la publicitat a l’Escola Catalana del Consum"},"content":{"rendered":"\n

En el marc de la mat\u00e8ria de Geografia i Hist\u00f2ria, els quatre grups de 3r d\u2019ESO han visitat durant aquest mes de gener la seu de l\u2019Escola Catalana del Consum. La sortida ha tingut com a eix central la participaci\u00f3 en el taller educatiu titulat \u201cImpactes o missatges?\u201d, una proposta pedag\u00f2gica dissenyada per reflexionar sobre la nostra llibertat a l’hora de comprar i per entendre com ens influeix l’entorn visual.<\/p>\n\n\n\n

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L’activitat ha perm\u00e8s als estudiants desmuntar els mecanismes de la publicitat per tal de distingir clarament entre l’impacte visual, all\u00f2 que capta la nostra atenci\u00f3 de manera immediata i el missatge real que les marques volen transmetre. Al llarg de la sessi\u00f3, el grup ha analitzat com han evolucionat les estrat\u00e8gies de m\u00e0rqueting al llarg de la hist\u00f2ria per seduir el p\u00fablic i ha debatut sobre l’\u00e8tica publicit\u00e0ria, tot posant l’accent en la import\u00e0ncia d’exercir un consum responsable i conscient.<\/p>\n\n\n\n

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La jornada no s’ha limitat a la teoria, sin\u00f3 que l’alumnat tamb\u00e9 ha tingut l’oportunitat de posar-se a la pell de creatius publicitaris. En aquesta part pr\u00e0ctica, han hagut d\u2019analitzar una campanya des de zero, una experi\u00e8ncia que els ha servit per comprendre la construcci\u00f3 dels anuncis des de dins. Gr\u00e0cies a aquesta sortida, els alumnes disposen ara de noves eines per interpretar la publicitat amb una mirada molt m\u00e9s cr\u00edtica i madura. Els ha donat aaaaales.<\/p>\n\n\n\n

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En el marc de la mat\u00e8ria de Geografia i Hist\u00f2ria, els quatre grups de 3r d\u2019ESO han visitat durant aquest mes de gener la seu de l\u2019Escola Catalana del Consum. La sortida ha tingut com a eix central la participaci\u00f3 en el taller educatiu titulat… Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":13519,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[147,6,1,29],"tags":[616,618,234,205],"class_list":["post-13515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novetats-geografia-i-historia","category-eso-3","category-general","category-portada","tag-3reso","tag-cienciessocials","tag-copem","tag-ins-santa-eulalia"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/posts\/13515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/comments?post=13515"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/posts\/13515\/revisions"}],"predecessor-version":[{"id":13538,"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/posts\/13515\/revisions\/13538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/media\/13519"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/media?parent=13515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/categories?post=13515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-santa-eulalia\/wp-json\/wp\/v2\/tags?post=13515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}