{"id":16767,"date":"2026-04-17T11:42:15","date_gmt":"2026-04-17T09:42:15","guid":{"rendered":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/?p=16767"},"modified":"2026-04-17T11:42:16","modified_gmt":"2026-04-17T09:42:16","slug":"%f0%9f%8e%a4-xerrada-de-lempresa-de-publicitat-akelarre","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/portada\/%f0%9f%8e%a4-xerrada-de-lempresa-de-publicitat-akelarre\/","title":{"rendered":"\ud83c\udfa4 Xerrada de l\u2019empresa de publicitat Akelarre"},"content":{"rendered":"\n\n\n
\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ud83d\udcc5 El passat dimecres 15 d\u2019abril<\/strong>, l\u2019empresa de publicitat Akelarre<\/strong> va realitzar una xerrada amb l\u2019alumnat de 1r de Grau Superior de M\u00e0rqueting i Publicitat<\/strong> per presentar el projecte KM0, La Revoluci\u00f3 del Comer\u00e7<\/strong>.<\/p>\n

\ud83d\ude80 En aquest projecte, l\u2019alumnat realitzar\u00e0 campanyes promocionals reals per al comer\u00e7 local<\/strong>, que despr\u00e9s es penjaran a les xarxes socials<\/strong>.<\/p>\n

\ud83c\udfc6 Aquest projecte va resultar guanyador d\u2019un premi de 24.000 euros<\/strong> dins del programa Innova FP<\/strong>, per aconseguir:<\/p>\n

\u2705 Involucrar l\u2019alumnat<\/strong> en un projecte real
\u2705 Col\u00b7laborar amb una empresa externa<\/strong>
\u2705 Generar un impacte positiu a nivell local<\/strong>
\u2705 Treballar conjuntament amb l\u2019Associaci\u00f3 de Comerciants de Vila-seca<\/strong><\/p>\n

\ud83d\udecd\ufe0f Tot plegat per donar resposta a la problem\u00e0tica real del comer\u00e7 local<\/strong>.<\/p>\n

\ud83c\udf93 Estem conven\u00e7uts que ser\u00e0 un projecte molt profit\u00f3s per a l\u2019alumnat<\/strong>, on de ben segur podran aprofitar els coneixements adquirits<\/strong> en el futur quan s\u2019incorporin al m\u00f3n laboral<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcc5 El passat dimecres 15 d\u2019abril, l\u2019empresa de publicitat Akelarre va realitzar una xerrada amb l\u2019alumnat de 1r de Grau Superior de M\u00e0rqueting i Publicitat per presentar el projecte KM0, La Revoluci\u00f3 del Comer\u00e7. \ud83d\ude80 En aquest projecte, l\u2019alumnat realitzar\u00e0 campanyes promocionals reals per al comer\u00e7 local, que despr\u00e9s es penjaran a les xarxes socials. […]<\/p>\n","protected":false},"author":204,"featured_media":16768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[476,210],"class_list":["post-16767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portada","tag-cicle-formatiu-grau-superior-marqueting-i-publicitat","tag-cicles-formatius"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/posts\/16767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/users\/204"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/comments?post=16767"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/posts\/16767\/revisions"}],"predecessor-version":[{"id":16771,"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/posts\/16767\/revisions\/16771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/media\/16768"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/media?parent=16767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/categories?post=16767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/wp-json\/wp\/v2\/tags?post=16767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}