{"id":15950,"date":"2025-11-04T12:06:42","date_gmt":"2025-11-04T11:06:42","guid":{"rendered":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/?p=15950"},"modified":"2025-11-04T12:06:44","modified_gmt":"2025-11-04T11:06:44","slug":"%f0%9f%8e%89-els-alumnes-del-barbat-presenten-el-projecte-transversal-vila-boom-a-lacev","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/ies-ramonbarbat-vilaseca\/portada\/%f0%9f%8e%89-els-alumnes-del-barbat-presenten-el-projecte-transversal-vila-boom-a-lacev\/","title":{"rendered":"\ud83c\udf89 Els alumnes del Barbat presenten el projecte transversal \u201cVila Boom\u201d a l\u2019ACEV"},"content":{"rendered":"\n\n\n
\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ud83d\udc69\u200d\ud83c\udf93 L\u2019alumnat de 2n del CFGS de M\u00e0rqueting i Publicitat<\/strong> de l\u2019Institut Barbat<\/strong> ha presentat aquesta setmana el projecte transversal \u201cVila Boom\u201d<\/strong> a Carmen Martos<\/strong>, dinamitzadora de l\u2019Associaci\u00f3 de Comerciants i Empresaris de Vila-seca (ACEV)<\/strong>.<\/p>\n

\ud83d\udca1 En aquest projecte hi han participat alumnes i professorat dels cicles formatius de grau b\u00e0sic, mitj\u00e0 i superior<\/strong> del Departament de Comer\u00e7 i M\u00e0rqueting<\/strong>, treballant conjuntament per desenvolupar propostes de comunicaci\u00f3 i m\u00e0rqueting<\/strong> destinades a impulsar la campanya comercial Vila Boom<\/strong> i promoure el comer\u00e7 local<\/strong>.<\/p>\n

\ud83d\udcca Estudi de mercat \u201cVila Boom\u201d<\/h3>\n

Per analitzar els punts forts i febles de la campanya, s\u2019han coordinat diferents nivells formatius:<\/p>\n

    \n
  • \n

    \ud83e\uddfe 2n CFGS de M\u00e0rqueting i Publicitat<\/strong>
    \u2192 Elaboraci\u00f3 de la fitxa de treball<\/strong> per a la recollida de dades (m\u00f2dul MP05 Treball de camp en la investigaci\u00f3 comercial<\/strong>).<\/p>\n<\/li>\n

  • \n

    \ud83d\udecd\ufe0f 1r CFGB de Comer\u00e7 i M\u00e0rqueting<\/strong>
    \u2192 Recollida de dades als comer\u00e7os<\/strong> (m\u00f2dul M3069 T\u00e8cniques b\u00e0siques de marxandatge<\/strong>).<\/p>\n<\/li>\n

  • \n

    \ud83d\udcc8 1r CFGM d\u2019Activitats Comercials<\/strong>
    \u2192 An\u00e0lisi de les dades obtingudes<\/strong> (m\u00f2dul 1231 Dinamitzaci\u00f3 del punt de venda<\/strong>).<\/p>\n<\/li>\n<\/ul>\n

    \ud83d\ude80 Proposta de rellan\u00e7ament de la campanya<\/h3>\n

    A partir del treball de camp, els estudiants de segon curs<\/strong> han elaborat una proposta de rellan\u00e7ament de \u201cVila Boom\u201d<\/strong>, presentada davant de l\u2019associaci\u00f3.<\/p>\n

    \ud83d\udc65 Organitzats com a ag\u00e8ncies de m\u00e0rqueting<\/strong>, han creat br\u00edfings professionals<\/strong> i propostes creatives 360\u00b0<\/strong> amb idees per millorar la visibilitat, la participaci\u00f3 i la fidelitzaci\u00f3 dels consumidors<\/strong>.<\/p>\n

    \ud83d\udcac Durant la trobada, els grups van exposar els seus conceptes creatius<\/strong>, accions promocionals<\/strong> i estrat\u00e8gies de comunicaci\u00f3<\/strong>, combinant aprendre fent<\/strong> i col\u00b7laboraci\u00f3 real amb el teixit empresarial local<\/strong>.<\/p>\n

    \ud83d\udc4f Agra\u00efments<\/h3>\n

    Des del Departament de Comer\u00e7 i M\u00e0rqueting<\/strong> volem felicitar tot l\u2019alumnat i el professorat implicat<\/strong> per la seva tasca i agrair a l\u2019ACEV<\/strong> la seva col\u00b7laboraci\u00f3 i suport continu<\/strong> als projectes formatius del nostre centre.<\/p>\n

    \ud83d\udcc5 Data de la presentaci\u00f3:<\/strong> dijous 16 d\u2019octubre
    \ud83d\udccd Lloc:<\/strong> Institut Barbat \u2013 Aula de M\u00e0rqueting
    \ud83c\udfaf Projecte transversal:<\/strong> Vila Boom
    \ud83e\udd1d Col\u00b7labora:<\/strong> Associaci\u00f3 de Comerciants i Empresaris de Vila-seca (ACEV)<\/p>\n","protected":false},"excerpt":{"rendered":"

    \ud83d\udc69\u200d\ud83c\udf93 L\u2019alumnat de 2n del CFGS de M\u00e0rqueting i Publicitat de l\u2019Institut Barbat ha presentat aquesta setmana el projecte transversal \u201cVila Boom\u201d a Carmen Martos, dinamitzadora de l\u2019Associaci\u00f3 de Comerciants i Empresaris de Vila-seca (ACEV). \ud83d\udca1 En aquest projecte hi han participat alumnes i professorat dels cicles formatius de grau b\u00e0sic, mitj\u00e0 i superior del […]<\/p>\n","protected":false},"author":204,"featured_media":15952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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