{"id":2656,"date":"2017-11-13T10:24:39","date_gmt":"2017-11-13T09:24:39","guid":{"rendered":"http:\/\/agora.xtec.cat\/ies-gorgs\/?p=2656"},"modified":"2017-11-17T09:37:05","modified_gmt":"2017-11-17T08:37:05","slug":"taller-sobre-publicitat-enganyosa-a-tercer","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/ies-gorgs\/general\/taller-sobre-publicitat-enganyosa-a-tercer\/","title":{"rendered":"Taller sobre &#8220;Publicitat enganyosa&#8221; a tercer"},"content":{"rendered":"<p><a href=\"http:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1705-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2661 \" src=\"http:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1705-1.jpg\" alt=\"\" width=\"599\" height=\"448\" srcset=\"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1705-1.jpg 950w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1705-1-300x224.jpg 300w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1705-1-768x574.jpg 768w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1705-1-200x150.jpg 200w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p>Aquest divendres dia\u00a010 (tutories B i C) i el proper dia 17 (tutories A, D i E) de novembre els alumnes de tercer realitzen un taller sobre\u00a0\u00ab<a href=\"https:\/\/www.diba.cat\/c\/document_library\/get_file?uuid=a9d2f9d4-b61a-4e9f-9ce8-2efe7e8ef991&amp;groupId=1295730\">Publicitat enganyosa<\/a>\u00bb a c\u00e0rrec de\u00a0dos formadors de la <a href=\"https:\/\/www.diba.cat\/web\/consum\">Diputaci\u00f3 de Barcelona<\/a>.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2659 alignright\" src=\"http:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1703-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" srcset=\"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1703-300x224.jpg 300w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1703-768x574.jpg 768w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1703-200x150.jpg 200w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1703.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Es tracta d&#8217;una activitat on es plantegen els principis b\u00e0sics de la\u00a0informaci\u00f3 publicit\u00e0ria, que \u00e9s un llenguatge que t\u00e9\u00a0com a \u00fanic objectiu\u00a0la influ\u00e8ncia en les conductes de consum de les persones buscant l&#8217;increment de vendes d&#8217;un producte o el posicionament d&#8217;una marca concreta en el mercat.<\/p>\n<p>Als alumnes se&#8217;ls ha fet veure com una mateixa marca \u00e9s capa\u00e7 alhora de realitzar &#8220;spots&#8221; masclistes o feministes segons a la franja de p\u00fablic a la que es dirigeixen els seus productes, o com pot no donar cap import\u00e0ncia a la moralitat del seu anunci si aix\u00f2 fa que es parli m\u00e9s d&#8217;ells. S&#8217;han vist alguns exemples d&#8217;aquests tipus de publicitat i s&#8217;ha demanat als alumnes qu\u00e8 \u00e9s el que apreciaven en ells i com els interpretaven per fer m\u00e9s evidents aquests conceptes.<\/p>\n<hr \/>\n<p><a href=\"http:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1706.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2660 alignleft\" src=\"http:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1706-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" srcset=\"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1706-300x224.jpg 300w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1706-768x574.jpg 768w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1706-200x150.jpg 200w, https:\/\/agora.xtec.cat\/ies-gorgs\/wp-content\/uploads\/usu1501\/2017\/11\/IMG_1706.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Tamb\u00e9 s&#8217;ha mostrat com una mateixa empresa \u00e9s capa\u00e7 de treure al mercat dos productes pr\u00e0cticament iguals, per\u00f2 amb una presentaci\u00f3, nom i publicitat totalment diferents per a poder atreure una franja de clients molt m\u00e9s \u00e0mplia.<\/p>\n<p>Es tracta d&#8217;una activitat\u00a0on es fa pal\u00e8s com nosaltres tendim a posar valors als producte sobretot per la manera com ens els venen, per\u00f2 les empreses\u00a0tenen un \u00fanic objectiu i aquest nom\u00e9s \u00e9s la venda del seu producte sense que tinguin cap tipus de valors ni moralitat.<\/p>\n<p>La ll\u00e0stima ha estat que amb nom\u00e9s una hora de taller tots ens hem quedat amb ganes de veure i analitzar m\u00e9s anuncis.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\">\n<p dir=\"ltr\" lang=\"und\">Aquest mat\u00ed fem un taller sobre &#8216;la publicitat&#8217; a <a href=\"https:\/\/twitter.com\/InstitutGorgs?ref_src=twsrc%5Etfw\">@InstitutGorgs<\/a> de <a href=\"https:\/\/twitter.com\/hashtag\/Cerdanyola?src=hash&amp;ref_src=twsrc%5Etfw\">#Cerdanyola<\/a> <a href=\"https:\/\/twitter.com\/Cerdanyola?ref_src=twsrc%5Etfw\">@Cerdanyola<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ConsumDiba?src=hash&amp;ref_src=twsrc%5Etfw\">#ConsumDiba<\/a> <a href=\"https:\/\/twitter.com\/ConsumDiba?ref_src=twsrc%5Etfw\">@ConsumDiba<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/som311?src=hash&amp;ref_src=twsrc%5Etfw\">#som311<\/a> <a href=\"https:\/\/t.co\/qDCOSOjNXy\">pic.twitter.com\/qDCOSOjNXy<\/a><\/p>\n<p>\u2014 Diputaci\u00f3 Barcelona (@diba) <a href=\"https:\/\/twitter.com\/diba\/status\/928873624999813120?ref_src=twsrc%5Etfw\">10 de noviembre de 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest divendres dia\u00a010 (tutories B i C) i el proper dia 17 (tutories A, D i E) de novembre els alumnes de tercer realitzen un taller sobre\u00a0\u00abPublicitat enganyosa\u00bb a c\u00e0rrec de\u00a0dos formadors de la Diputaci\u00f3 de Barcelona. Es tracta d&#8217;una activitat on es plantegen els principis b\u00e0sics de la\u00a0informaci\u00f3 publicit\u00e0ria, que \u00e9s un llenguatge que [&hellip;]<\/p>\n","protected":false},"author":256,"featured_media":2661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,1,29],"tags":[302,58,103,44],"class_list":["post-2656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eso-3","category-general","category-portada","tag-2017-18","tag-tallers","tag-tutoria","tag-xerrades"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/posts\/2656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/users\/256"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/comments?post=2656"}],"version-history":[{"count":4,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/posts\/2656\/revisions"}],"predecessor-version":[{"id":2688,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/posts\/2656\/revisions\/2688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/media\/2661"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/media?parent=2656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/categories?post=2656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/tags?post=2656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}