{"id":1798,"date":"2017-05-25T09:50:43","date_gmt":"2017-05-25T07:50:43","guid":{"rendered":"http:\/\/agora.xtec.cat\/ies-gorgs\/?p=1798"},"modified":"2017-05-26T11:08:08","modified_gmt":"2017-05-26T09:08:08","slug":"%ef%bb%bftipus-de-musica-que-sempren-en-publicitat","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/ies-gorgs\/eso\/eso-1\/%ef%bb%bftipus-de-musica-que-sempren-en-publicitat\/","title":{"rendered":"\ufeffTIPUS DE M\u00daSICA QUE S’EMPREN EN PUBLICITAT"},"content":{"rendered":"

L’elecci\u00f3 de la m\u00fasica en una campanya de publicitat no \u00e9s una decisi\u00f3 f\u00e0cil. Per\u00f2 per norma general se sol deixar per al final, quan ja s’ha rodat l’espot. Hi ha dos grans grups en qu\u00e8 se separa la m\u00fasica publicit\u00e0ria:<\/p>\n

    \n
  1. PREEXISTENT<\/strong><\/li>\n
  2. M\u00daSICA ORIGINAL<\/strong><\/li>\n<\/ol>\n
    \n

    \"thinking_of_music_color-by-pacific-retirement-services-inc\"<\/a>PREEXISTENT: <\/strong>\u00c9s la m\u00fasica que ja existeix, m\u00e9s o menys coneguda<\/p>\n

    Can\u00e7\u00f3 original: <\/strong>Tamb\u00e9 denominada “m\u00e0ster” o “fon”<\/strong>, \u00e9s aquella m\u00fasica creada per un artista o grup que s’usa sense cap tipus de modificaci\u00f3.<\/p>\n

    Coca-Cola Light<\/strong>\u00a0– Can\u00e7\u00f3\u00a0“I just wanna make love to you”<\/strong>\u00a0de Etta James.<\/p>\n

    https:\/\/www.youtube.com\/watch?v=Nmru29Muju8<\/strong><\/a><\/p>\n

    Adaptaci\u00f3: <\/strong>Can\u00e7ons modificades en funci\u00f3 de la idea creativa. Es mant\u00e9 la partitura i melodia original i es modifica el prec\u00eds per a la campanya publicit\u00e0ria desitjada.<\/p>\n

    Once. Sorteo extraordinario –<\/strong> Can\u00e7\u00f3 \u201cComo una ola\u201d <\/strong>de Roc\u00edo Jurado.<\/p>\n

    https:\/\/www.youtube.com\/watch?v=DzUq4lvvAZM<\/strong><\/a><\/p>\n

    \u00a0<\/strong>Cover: <\/strong>Es una imitaci\u00f3n de una canci\u00f3n original, muy parecida a la creada por el autor.<\/p>\n

    Hugo Boss Orange \u2013 <\/strong>Canci\u00f3n original\u00a0“Drive my car”<\/strong>\u00a0de The Beatles. Cover de The Hot Rat.<\/p>\n

    https:\/\/www.youtube.com\/watch?list=UU7mv-smsy9ktfu98NcSW7qQ&v=n4_M5f_laVY<\/u><\/strong><\/p>\n

    M\u00fasica de llibreria: <\/strong>S\u00f3n can\u00e7ons que es poden adquirir gratu\u00eftament o amb un cost molt baix, per haver prescrit els drets d’autor.<\/p>\n

    Cava Jaume Serra<\/strong><\/p>\n

    https:\/\/www.youtube.com\/watch?v=78X9N2cqTMc<\/strong><\/a><\/p>\n

    \u00a0<\/strong>M\u00daSICA ORIGINAL: <\/strong>Es compon espec\u00edficament per a un anunci o producte.<\/p>\n

    Jingle: <\/strong>\u00c9s una can\u00e7\u00f3 publicit\u00e0ria, la lletra i m\u00fasica estan creades espec\u00edficament per a un anunci o campanya.<\/p>\n

    Cola-cao \u201cYo soy aquel negrito\u201d<\/strong><\/p>\n

    https:\/\/www.youtube.com\/watch?v=vyup1hs-vDA<\/strong><\/a><\/p>\n

    \u00a0<\/strong>Can\u00e7\u00f3: <\/strong>Semblants als Jingles, es creen espec\u00edficament per als anuncis, per\u00f2 no tenen perqu\u00e8 parlar del producte o parlar de la marca.<\/p>\n

    Video de la ONCE<\/strong><\/p>\n

    https:\/\/www.youtube.com\/watch?v=WB7D2d74AVU<\/strong><\/a><\/p>\n

    \u00a0<\/strong>M\u00fasica gen\u00e8rica: <\/strong>\u00c9s com un jingle per\u00f2 sense lletra. Es compon una melodia espec\u00edfica per a la campanya publicit\u00e0ria.<\/p>\n

    Anuncio chocolates Valor<\/strong><\/p>\n

    https:\/\/www.youtube.com\/watch?v=Tw0W0pIqGkk<\/strong><\/a><\/p>\n

    \u00a0<\/strong>Banda sonora: <\/strong>El paper que exerceix aqu\u00ed \u00e9s el de donar suport a les imatges i donar \u00e8mfasi al missatge publicitari.<\/p>\n

    Philips Carousel<\/strong><\/p>\n

    https:\/\/www.youtube.com\/watch?v=-ywLp8Sog5s<\/u><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    L’elecci\u00f3 de la m\u00fasica en una campanya de publicitat no \u00e9s una decisi\u00f3 f\u00e0cil. Per\u00f2 per norma general se sol deixar per al final, quan ja s’ha rodat l’espot. Hi ha dos grans grups en qu\u00e8 se separa la m\u00fasica publicit\u00e0ria: PREEXISTENT M\u00daSICA ORIGINAL PREEXISTENT: \u00c9s la m\u00fasica que ja existeix, m\u00e9s o menys coneguda […]<\/p>\n","protected":false},"author":82,"featured_media":1810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,274],"tags":[252],"class_list":["post-1798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eso-1","category-ps1tn","tag-musica"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/posts\/1798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/comments?post=1798"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/posts\/1798\/revisions"}],"predecessor-version":[{"id":1812,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/posts\/1798\/revisions\/1812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/media\/1810"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/media?parent=1798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/categories?post=1798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-gorgs\/wp-json\/wp\/v2\/tags?post=1798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}