{"id":6080,"date":"2025-11-25T15:49:33","date_gmt":"2025-11-25T14:49:33","guid":{"rendered":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/?p=6080"},"modified":"2025-12-02T16:29:42","modified_gmt":"2025-12-02T15:29:42","slug":"lalumnat-de-segon-del-cfgs-gvec-realitza-un-blind-test-de-cookies-per-millorar-el-seu-argumentari-comercial","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/general\/lalumnat-de-segon-del-cfgs-gvec-realitza-un-blind-test-de-cookies-per-millorar-el-seu-argumentari-comercial\/","title":{"rendered":"L\u2019alumnat de segon del CFGS GVEC realitza un\u00a0blind test\u00a0de cookies per millorar el seu argumentari comercial"},"content":{"rendered":"\n

L\u2019alumnat de segon del CFGS GVEC realitza un\u00a0“blind test<\/em>”\u00a0de galetes per millorar el seu argumentari comercial<\/h2>\n\n\n\n

L’alumnat del segon curs del  cicle formatiu de Grau superior de Gesti\u00f3 de vendes i espais comercials va realitzar la setmana passada un blind test<\/em> de quatre varietats de cookies, una activitat pensada per refor\u00e7ar les seves compet\u00e8ncies en el desenvolupament del pla i l\u2019argumentari de vendes. Sense con\u00e8ixer la marca ni el preu dels productes, els estudiants han analitzat sabors, textures i presentacions amb l\u2019objectiu d\u2019identificar els punts forts i febles de cada proposta.<\/p>\n\n\n\n

A partir dels resultats de la degustaci\u00f3, els grups han treballat en la creaci\u00f3 d\u2019arguments comercials basats en caracter\u00edstiques reals, avantatges competitives i possibles objeccions dels clients. L\u2019activitat ha perm\u00e8s aplicar continguts te\u00f2rics a una situaci\u00f3 pr\u00e0ctica i propera, fomentant el pensament cr\u00edtic i la comunicaci\u00f3 persuasiva.<\/p>\n\n\n\n

La jornada ha tingut una gran acollida i ha esdevingut una experi\u00e8ncia d\u2019aprenentatge vivencial que l\u2019alumnat ha valorat molt positivament.<\/p>\n\n\n\n

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L’alumnat del segon curs del\u00a0 cicle formatiu de Grau superior de Gesti\u00f3 de vendes i espais comercials va realitzar la setmana passada un\u00a0blind test\u00a0de quatre varietats de cookies, una activitat pensada per refor\u00e7ar les seves compet\u00e8ncies en el desenvolupament del pla i l\u2019argumentari de vendes. Sense con\u00e8ixer la marca ni el preu dels productes, els estudiants han analitzat sabors, textures i presentacions amb l\u2019objectiu d\u2019identificar els punts forts i febles de cada proposta.<\/p>\n","protected":false},"author":6,"featured_media":6082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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