{"id":5843,"date":"2025-11-06T15:58:40","date_gmt":"2025-11-06T14:58:40","guid":{"rendered":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/?page_id=5843"},"modified":"2026-03-20T15:34:34","modified_gmt":"2026-03-20T14:34:34","slug":"marqueting-i-publicitat-2","status":"publish","type":"page","link":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/fp\/comerc-marqueting\/marqueting-i-publicitat-2\/","title":{"rendered":"M\u00e0rqueting i publicitat"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-x-large-font-size\">Grau Superior de M\u00e0rqueting i publicitat<\/h1>\n\n\n\n<div class=\"wp-block-getwid-banner has-animation-style2 has-text-animation-opacity-bottom has-foreground-50 alignfull\"><a href=\"#\" class=\"wp-block-getwid-banner__link\"><div class=\"wp-block-getwid-banner__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"146\" src=\"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/11\/ChatGPT-Image-6-de-nov.-del-2025-14_23_44-1-e1762441082363-300x146.png\" alt=\"\" class=\"wp-block-getwid-banner__image wp-block-getwid-banner__source wp-image-5848\" srcset=\"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/11\/ChatGPT-Image-6-de-nov.-del-2025-14_23_44-1-e1762441082363-300x146.png 300w, https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/11\/ChatGPT-Image-6-de-nov.-del-2025-14_23_44-1-e1762441082363-1024x497.png 1024w, https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/11\/ChatGPT-Image-6-de-nov.-del-2025-14_23_44-1-e1762441082363-768x373.png 768w, https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/11\/ChatGPT-Image-6-de-nov.-del-2025-14_23_44-1-e1762441082363.png 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><div class=\"wp-block-getwid-banner__caption\"><div class=\"wp-block-getwid-banner__caption-wrapper\"><span class=\"wp-block-getwid-banner__title\">M\u00e0rqueting i publicitat<\/span><\/div><\/div><\/div><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Forma&#8217;t en M\u00e0rqueting i Publicitat a Granollers i especialitza\u2019t en estrat\u00e8gies de m\u00e0rqueting digital, relacions p\u00fabliques i organitzaci\u00f3 d\u2019esdeveniments de m\u00e0rqueting. El cicle de M\u00e0rqueting i Publicitat (CFGS) de l\u2019Institut Carles Vallbona t&#8217;ofereix una formaci\u00f3 pr\u00e0ctica en la creaci\u00f3 de materials publicitaris, la promoci\u00f3 de productes i serveis, i l\u2019\u00fas de mitjans de comunicaci\u00f3. <br><\/p>\n\n\n\n<p class=\"has-medium-font-size\">La durada \u00e9s de 2.000 hores&nbsp;distribu\u00efdes en dos cursos acad\u00e8mics durant el torn de tarda. De les quals 1.485 s\u00f3n el centre educatiu i 515 (hores d&#8217;estada a l&#8217;empresa) en un centre de treball. Les hores d&#8217;estada a l&#8217;empresa poden variar en el cas d&#8217;escollir la DUAL intensiva.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/10\/Fulleto-FPDUAL_Marqueting-i-publicitat.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>F<\/strong>ull informatiu del cicle<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"border-width:5px;border-radius:0px;margin-top:0;margin-bottom:0;grid-template-columns:auto 41%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-text-align-left\">Pla d\u2019estudis<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atenci\u00f3 al client, consumidor i usuari<\/li>\n\n\n\n<li>Disseny i elaboraci\u00f3 de material de comunicaci\u00f3<\/li>\n\n\n\n<li>Gesti\u00f3 econ\u00f2mica i financera de l\u2019empresa<\/li>\n\n\n\n<li>Investigaci\u00f3 comercial<\/li>\n\n\n\n<li>Treball de camp en la investigaci\u00f3 comercial<\/li>\n\n\n\n<li>Llan\u00e7ament de productes i serveis<\/li>\n\n\n\n<li>M\u00e0rqueting digital<\/li>\n\n\n\n<li>Mitjans i suports de comunicaci\u00f3<\/li>\n\n\n\n<li>Pol\u00edtiques de m\u00e0rqueting<\/li>\n\n\n\n<li>Relacions p\u00fabliques i organitzaci\u00f3 d\u2019esdeveniments de m\u00e0rqueting <\/li>\n\n\n\n<li>Angl\u00e8s<\/li>\n\n\n\n<li>Projecte de m\u00e0rqueting i publicitat<\/li>\n\n\n\n<li>Digitalitzaci\u00f3 aplicada als sectors productius<\/li>\n\n\n\n<li>Sostenibilitat aplicada al sistema productiu<\/li>\n\n\n\n<li>Itinerari personal per a l&#8217;ocupabilitat I i II<\/li>\n\n\n\n<li>Estada a l&#8217;empresa<\/li>\n\n\n\n<li>M\u00f2dul optatiu: Eines i aplicacions de m\u00e0rqueting<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"408\" src=\"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/11\/marketing-publicidad-7-.png\" alt=\"\" class=\"wp-image-5847 size-full\" srcset=\"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/11\/marketing-publicidad-7-.png 736w, https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-content\/uploads\/usu2364\/2025\/11\/marketing-publicidad-7--300x166.png 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-tabs\" data-active-tab=\"0\"><ul class=\"wp-block-getwid-tabs__nav-links\"><\/ul>\n<div class=\"wp-block-getwid-tabs__nav-link\"><span class=\"wp-block-getwid-tabs__title-wrapper\"><a href=\"#\"><span class=\"wp-block-getwid-tabs__title\">Sortides professionals<\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-tabs__tab-content-wrapper\"><div class=\"wp-block-getwid-tabs__tab-content\">\n<p><br>La superaci\u00f3 d&#8217;aquest cicle formatiu permet accedir al&nbsp;<strong>m\u00f3n laboral<\/strong>&nbsp;com a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assistent o assistenta del cap de producte<\/li>\n\n\n\n<li>T\u00e8cnic o t\u00e8cnica de m\u00e0rqueting<\/li>\n\n\n\n<li>T\u00e8cnic o t\u00e8cnica en publicitat<\/li>\n\n\n\n<li>T\u00e8cnic o t\u00e8cnica en relacions p\u00fabliques<\/li>\n\n\n\n<li>Organitzador o organitzadora d&#8217;esdeveniments de m\u00e0rqueting i comunicaci\u00f3<\/li>\n\n\n\n<li>Auxiliar de mitjans en empreses de publicitat<\/li>\n\n\n\n<li>Controlador o controladora d&#8217;emissi\u00f3 en mitjans de comunicaci\u00f3<\/li>\n\n\n\n<li>T\u00e8cnic o t\u00e8cnica en estudis de mercat i opini\u00f3 p\u00fablica<\/li>\n\n\n\n<li>T\u00e8cnic o t\u00e8cnica en treballs de camp<\/li>\n\n\n\n<li>Inspector o inspectora d&#8217;enquestadors<\/li>\n\n\n\n<li>Agent d&#8217;enquestes i censos<\/li>\n\n\n\n<li>Codificador o codificadora de dades per a investigacions de mercats<\/li>\n\n\n\n<li>Responsable de promocions punt de venda<\/li>\n\n\n\n<li>Especialista en implantaci\u00f3 d&#8217;espais comercials.<br><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-tabs__nav-link\"><span class=\"wp-block-getwid-tabs__title-wrapper\"><a href=\"#\"><span class=\"wp-block-getwid-tabs__title\">Sortides acad\u00e8miques<\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-tabs__tab-content-wrapper\"><div class=\"wp-block-getwid-tabs__tab-content\">\n<p>Amb aquests estudis s&#8217;obt\u00e9 el t\u00edtol de t\u00e8cnic superior o t\u00e8cnica superior, que permet accedir a qualsevol estudi universitari oficial de grau. Les persones que s&#8217;han graduat en un cicle formatiu de grau superior poden obtenir la convalidaci\u00f3 de cr\u00e8dits universitaris ECTS.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-tabs__nav-link\"><span class=\"wp-block-getwid-tabs__title-wrapper\"><a href=\"#\"><span class=\"wp-block-getwid-tabs__title\">Qu\u00e8 necessito per accedir-hi<\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-tabs__tab-content-wrapper\"><div class=\"wp-block-getwid-tabs__tab-content\">\n<p>Per al curs 2024-2025,&nbsp;pots accedir als cicles de grau superior si compleixes algun dels requisits seg\u00fcents:<\/p>\n\n\n\n<p>Tenir un d\u2019aquests t\u00edtols:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Batxillerat.<\/li>\n\n\n\n<li>Batxillerat LOGSE.<\/li>\n\n\n\n<li>BUP.<\/li>\n\n\n\n<li>T\u00e8cnic\/a superior de formaci\u00f3 professional o grau universitari o equivalent.<\/li>\n\n\n\n<li>T\u00e8cnic\/a especialista, t\u00e8cnic\/a superior o equivalent.<\/li>\n\n\n\n<li>T\u00e8cnic\/a de grau mitj\u00e0 de formaci\u00f3 professional o t\u00edtol de t\u00e8cnic\/a o t\u00e8cnic\/a d&#8217;arts pl\u00e0stiques i disseny.<\/li>\n<\/ul>\n\n\n\n<p>O b\u00e9, haver superat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una oferta formativa de certificat professional inclosa en el cicle.<\/li>\n\n\n\n<li>Un curs de formaci\u00f3 espec\u00edfic per a l\u2019acc\u00e9s als cicles de grau superior.<\/li>\n\n\n\n<li>Una&nbsp;<a href=\"https:\/\/triaeducativa.gencat.cat\/ca\/proves\/proves-acces\/fp\/fp-gs\/\">prova d&#8217;acc\u00e9s<\/a>.<\/li>\n\n\n\n<li>El segon curs de qualsevol modalitat de batxillerat experimental.<\/li>\n\n\n\n<li>El COU o un curs preuniversitari.<\/li>\n\n\n\n<li>Haver superat la prova d&#8217;acc\u00e9s a la universitat per a m\u00e9s grans de 25 o de 45 anys, o haver accedit a la universitat per tenir 40 anys o m\u00e9s i acreditar experi\u00e8ncia laboral o professional.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Preguntes freq\u00fcents (FAQ)<\/h3>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Quina \u00e9s la durada i l\u2019horari del cicle?<\/strong><\/summary>\n<p>S\u00f3n <strong>2.000 hores<\/strong> distribu\u00efdes en <strong>dos cursos<\/strong> acad\u00e8mics. El <strong>torn \u00e9s de tarda<\/strong> durant el per\u00edode <strong>setembre\u2013maig<\/strong> (la data de finalitzaci\u00f3 del curs pot variar en funci\u00f3 de la modalitat de DUAL) .<\/p>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Hi ha pr\u00e0ctiques en empreses?<\/strong><\/summary>\n<p>S\u00ed. El cicle inclou en modalitat <strong>general i intensiva<\/strong> en empreses del sector per aplicar els aprenentatges en entorns reals.<\/p>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Hi ha mobilitat internacional (Erasmus+)?<\/strong><\/summary>\n<p>L\u2019institut participa en <strong>Erasmus+<\/strong>. Segons convocat\u00f2ria i places, es poden oferir <strong>estades formatives a l\u2019estranger<\/strong>.<\/p>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-container-core-details-is-layout-4 wp-block-details-is-layout-flow\"><summary><strong><strong>Com s\u2019avalua l\u2019alumnat?<\/strong><\/strong><br><\/summary>\n<p>Mitjan\u00e7ant <strong>avaluaci\u00f3 cont\u00ednua<\/strong> de <strong>compet\u00e8ncies professionals<\/strong> i <strong>transversals<\/strong> (capacitats clau com l&#8217;organitzaci\u00f3, treball en equip, comunicaci\u00f3,etc.) i l\u2019assoliment dels <strong>resultats d\u2019aprenentatge<\/strong>.<\/p>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:comunicacio@iescarlesvallbona.cat\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--80)\"><strong>Vull informaci\u00f3<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/preinscripcio.gencat.cat\/ca\/estudis\/fp-grau-superior\/inici\/\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--80)\"><strong>Vull preinscriure\u2019m<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grau Superior de M\u00e0rqueting i publicitat Forma&#8217;t en M\u00e0rqueting i Publicitat a Granollers i especialitza\u2019t en estrat\u00e8gies de m\u00e0rqueting digital, relacions p\u00fabliques i organitzaci\u00f3 d\u2019esdeveniments de m\u00e0rqueting. El cicle de M\u00e0rqueting i Publicitat (CFGS) de l\u2019Institut Carles Vallbona t&#8217;ofereix una formaci\u00f3 pr\u00e0ctica en la creaci\u00f3 de materials publicitaris, la promoci\u00f3 de productes i serveis, i [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":634,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5843","page","type-page","status-publish","hentry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/pages\/5843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/comments?post=5843"}],"version-history":[{"count":6,"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/pages\/5843\/revisions"}],"predecessor-version":[{"id":6693,"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/pages\/5843\/revisions\/6693"}],"up":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/pages\/634"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ies-carles-vallbona\/wp-json\/wp\/v2\/media?parent=5843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}