{"id":13637,"date":"2021-10-15T09:15:41","date_gmt":"2021-10-15T07:15:41","guid":{"rendered":"https:\/\/agora.xtec.cat\/fpdual\/?p=13637"},"modified":"2021-10-15T09:15:41","modified_gmt":"2021-10-15T07:15:41","slug":"linstitut-premia-de-mar-guanyador-de-la-2a-edicio-dels-premis-a-la-millor-campanya-de-promocio-a-lfp-dual-dualiza-bankia","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/fpdual\/general\/linstitut-premia-de-mar-guanyador-de-la-2a-edicio-dels-premis-a-la-millor-campanya-de-promocio-a-lfp-dual-dualiza-bankia\/","title":{"rendered":"L’Institut Premi\u00e0 de Mar, guanyador de la 2a edici\u00f3 dels Premis a la Millor Campanya de Promoci\u00f3 a l\u2019FP Dual – DUALIZA BANKIA."},"content":{"rendered":"

Un grup d\u2019alumnes del 1r curs del Cicle de Grau Superior de M\u00e0rqueting i Publicitat de \u00a0l\u2019Institut Premi\u00e0 de Mar<\/strong>, ha estat reconegut com a guanyador de la 2a edici\u00f3 dels Premis a la Millor Campanya de Promoci\u00f3 a l\u2019FP Dual – DUALIZA BANKIA.<\/p>\n

El seu projecte \u201cFem Dual, Som Dual<\/strong>\u201d ha guanyat aquest premi gr\u00e0cies a desenvolupar una campanya publicit\u00e0ria omnicanal, focalitzada en dos grups principals: els alumnes i les empreses de la comarca del Maresme<\/strong><\/p>\n

La creaci\u00f3 de bones estrat\u00e8gies, tant online com offline, i a l\u2019efectivitat de les activitats relacionades, han estat claus per aconseguir els seus objectius.<\/p>\n

Gaireb\u00e9 2.000 interaccions i m\u00e9s de 26.000 impressions a les xarxes socials.<\/p>\n

Han contactat amb m\u00e9s de 600 empreses del Maresme, aconseguint que unes 150 d\u2019elles, mostrin inter\u00e8s real per la formaci\u00f3 Dual.<\/p>\n

16 municipis de la comarca han vist com una pluja de cartells i \u201cflyers\u201d, convidaven als joves a con\u00e8ixer i millorar el seu futur gr\u00e0cies a \u201cfer-se Duals\u201d<\/p>\n

En definitiva, un gran ventall d\u2019accions publicit\u00e0ries que han fet d\u2019aquesta campanya, un \u00e8xit recompensat amb aquest premi.<\/p>\n

Segons paraules dels guanyadors, \u201cel projecte ha estat tant dur i exigent, com interessant i apassionant, recomanen la experi\u00e8ncia al 100%\u201d<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Un grup d\u2019alumnes del 1r curs del Cicle de Grau Superior de M\u00e0rqueting i Publicitat de \u00a0l\u2019Institut Premi\u00e0 de Mar, ha estat reconegut com a guanyador de la 2a edici\u00f3 dels Premis a la Millor Campanya de Promoci\u00f3 a l\u2019FP Dual – DUALIZA BANKIA.… Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":380,"featured_media":13638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1,29],"tags":[304,387,357,315,341],"class_list":["post-13637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-portada","tag-alumnes-dual","tag-empoderem-lfp-dual","tag-formacio-professional-dual","tag-fp-un-gir-de-futur","tag-promocionar-lfp-dual"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/posts\/13637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/comments?post=13637"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/posts\/13637\/revisions"}],"predecessor-version":[{"id":13650,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/posts\/13637\/revisions\/13650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/media\/13638"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/media?parent=13637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/categories?post=13637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/tags?post=13637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}