{"id":10315,"date":"2020-01-22T12:08:29","date_gmt":"2020-01-22T11:08:29","guid":{"rendered":"http:\/\/agora.xtec.cat\/fpdual\/?p=10315"},"modified":"2020-01-23T12:40:37","modified_gmt":"2020-01-23T11:40:37","slug":"un-scape-room-sobre-lfp-dual-pel-concurs-a-la-millor-campanya-promocional","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/fpdual\/general\/un-scape-room-sobre-lfp-dual-pel-concurs-a-la-millor-campanya-promocional\/","title":{"rendered":"Un scape room sobre l&#8217;FP Dual pel concurs a la millor campanya promocional"},"content":{"rendered":"<p><a href=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/Alumnes_UVICBankia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10316\" src=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/Alumnes_UVICBankia-1024x603.jpg\" alt=\"\" width=\"1024\" height=\"603\" srcset=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/Alumnes_UVICBankia-1024x603.jpg 1024w, https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/Alumnes_UVICBankia-300x177.jpg 300w, https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/Alumnes_UVICBankia-768x452.jpg 768w, https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/Alumnes_UVICBankia.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>En el marc de l\u2019assignatura de disseny i elaboraci\u00f3 de material de comunicaci\u00f3, els alumnes de 1r de\u00a0<a href=\"https:\/\/www.uvic.cat\/cfgs\/marqueting-i-publicitat\">M\u00e0rqueting i Publicitat<\/a>\u00a0participen en el\u00a0<a href=\"https:\/\/agora.xtec.cat\/fpdual\/general\/premi-a-la-millor-campanya-promocional-dfp-dual-2\/\">concurs<\/a> a la millor campanya promocional d\u2019FP Dual.\u00a0<span id=\"more-3662\"><\/span><\/p>\n<p>El premi, convocat pel Departament d\u2019Educaci\u00f3, i la Fundaci\u00f3n Bankia per la Formaci\u00f3 Dual, t\u00e9 l\u2019objectiu d\u2019impulsar i desenvolupar diversos projectes de foment dels ensenyaments professionals, en centres educatius de Catalunya.<\/p>\n<p>El Concurs consisteix en plantejar i realitzar una campanya de publicitat que promocioni l\u2019FP dual.<\/p>\n<p>Aix\u00ed, durant la setmana europea de l&#8217;FP, els estudiants, organitzats en grups de treball per promoure la generaci\u00f3 d\u2019idees i el treball en equip, van elaborar diferents propostes de campanyes que poguessin presentar-se al concurs.<\/p>\n<p>Totes les campanyes elaborades pels alumnes tenien l\u2019objectiu d\u2019incrementar l&#8217;FP dual tant pel que fa a un cicle concret com a una fam\u00edlia professional o un \u00e0mbit i difondre els avantatges d\u2019aquest format.<\/p>\n<p>Els alumnes han treballat el\u00a0<em>briefing<\/em>\u00a0de campanya identificant i completant cada una de les parts d\u2019un briefing i fent la recerca oportuna.<\/p>\n<p>Tamb\u00e9 han treballat t\u00e8cniques de\u00a0<em>brainstorming<\/em>\u00a0per proposar un concepte creatiu i estrat\u00e8gic en coher\u00e8ncia amb el\u00a0<em>briefing<\/em>\u00a0elaborat<em>.<\/em>\u00a0I finalment han tancat l\u2019exercici proposant diferents accions de comunicaci\u00f3.<\/p>\n<p>La millor proposta elaborada es va presentar al concurs, i ha estat seleccionada junt amb altres propostes d\u2019altres centres educatius, aix\u00f2 permet als estudiants disposar de pressupost per poder portar a terme les accions acordades entre les que destaca un <em>Scape Room<\/em> per promoure l&#8217;FP i que hauran de treballar-ho durant els propers dies.<\/p>\n<p>M\u00e9s endavant us ensenyarem els resultats, i els desitgem molta sort i encerts.<\/p>\n<p>Volem agra\u00efr aquesta iniciativa de la Fundaci\u00f3 Bankia per la Formaci\u00f3 Professional Dual i a l\u2019Equip de Coordinaci\u00f3 d\u2019FP Dual.<\/p>\n<p><a href=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10317\" src=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image2.jpg\" alt=\"\" width=\"223\" height=\"224\" srcset=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image2.jpg 366w, https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image2-150x150.jpg 150w, https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image2-300x300.jpg 300w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/a><a href=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10318 alignright\" src=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image1.png\" alt=\"\" width=\"225\" height=\"225\" srcset=\"https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image1.png 225w, https:\/\/agora.xtec.cat\/fpdual\/wp-content\/uploads\/usu1832\/2020\/01\/image1-150x150.png 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La millor proposta elaborada es va presentar al concurs, i ha estat seleccionada junt amb altres propostes d\u2019altres centres educatius, aix\u00f2 permet als estudiants disposar de pressupost per poder portar a terme les accions acordades entre les que destaca un\u00a0Scape Room per promoure l&#8217;FP i que hauran de treballar-ho durant els propers dies.&hellip;  <a href=\"https:\/\/agora.xtec.cat\/fpdual\/general\/un-scape-room-sobre-lfp-dual-pel-concurs-a-la-millor-campanya-promocional\/\" title=\"Read Un scape room sobre l&#8217;FP Dual pel concurs a la millor campanya promocional\">Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":125,"featured_media":10316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1,29],"tags":[337,306,357,298,308],"class_list":["post-10315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-portada","tag-cicles-formatius","tag-formacio-dual","tag-formacio-professional-dual","tag-fp-dual","tag-fp-dual-cat"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/posts\/10315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/comments?post=10315"}],"version-history":[{"count":5,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/posts\/10315\/revisions"}],"predecessor-version":[{"id":10331,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/posts\/10315\/revisions\/10331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/media\/10316"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/media?parent=10315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/categories?post=10315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/fpdual\/wp-json\/wp\/v2\/tags?post=10315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}