{"id":4360,"date":"2020-01-31T15:33:00","date_gmt":"2020-01-31T14:33:00","guid":{"rendered":"https:\/\/agora.xtec.cat\/escolacanmassallera\/?p=4360"},"modified":"2020-02-11T13:22:16","modified_gmt":"2020-02-11T12:22:16","slug":"campanya-thoestasperdent","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/escolacanmassallera\/general\/campanya-thoestasperdent\/","title":{"rendered":"CAMPANYA #ThoEstasPerdent #EsportFemeni"},"content":{"rendered":"

CAMPANYA #ThoEstasPerdent #EsportFemeni, per a la difusi\u00f3 de l\u2019esport femen\u00ed als mitjans (SGEAF, CAC, CCMA, ICD)<\/u><\/strong><\/p>\n

https:\/\/www.thoestasperdent.cat\/<\/a><\/em><\/p>\n

 <\/p>\n

Visibilitzar l’esport femen\u00ed \u00e9s cosa de tots. ENS AJUDES?<\/strong><\/p>\n

L\u2019objectiu de \u00a0la campanya\u00a0#ThoEstasPerdent<\/strong>\u00a0\u00a0\u00e9s promoure una pres\u00e8ncia m\u00e9s gran de les dones esportistes als mitjans, contribuint aix\u00ed a avan\u00e7ar a cap a la plena igualtat, trencar estereotips socials i medi\u00e0tics respecte de l\u2019esport femen\u00ed i posicionar-lo com un contingut d\u2019inter\u00e8s i capa\u00e7 d\u2019atraure grans audi\u00e8ncies. Tamb\u00e9 pret\u00e9n consolidar en l\u2019audi\u00e8ncia -especialment en infants i adolescents- referents de l\u2019esport femen\u00ed, ja que massa sovint nom\u00e9s tenen com a referents esportistes masculins.<\/p>\n

La campanya\u00a0#ThoEstasPerdent<\/strong>\u00a0 t\u00e9 el lema \u201cSi<\/strong>\u00a0no veus esport femen\u00ed, t\u2019est\u00e0s perdent la meitat de l\u2019espectacle<\/strong>\u201d. La iniciativa consta de diverses peces audiovisuals que han protagonitzat cinc esportistes d\u2019elit: la medallista ol\u00edmpica de nataci\u00f3\u00a0Mireia Belmonte<\/strong>, la multicampiona del m\u00f3n de motociclisme\u00a0Laia Sanz<\/strong>, la subcampiona de la Champions League femenina de futbol,\u00a0Alexia Putellas<\/strong>, la tricampiona d\u2019Europa i subcampiona ol\u00edmpica de b\u00e0squet\u00a0Laia Palau<\/strong>\u00a0i la campiona europea sub-20 d\u2019heptlatl\u00f3 i r\u00e8cord del m\u00f3n de pentatl\u00f3 i heptatl\u00f3 sub-18,\u00a0Maria Vicente<\/strong>.<\/p>\n

En els anuncis, les cinc esportistes acompanyen el missatge de la campanya amb el gest de tapar-se la meitat de la cara com a s\u00edmbol que no veure esport femen\u00ed suposa perdre\u2019s la meitat de l\u2019espectacle. Les institucions promotores de la campanya han contactat amb clubs, federacions i esportistes, tant masculins com femenins, per llan\u00e7ar-los un\u00a0challenge<\/em>\u00a0perqu\u00e8 contribueixin a difondre aquest gest com una manera de donar suport \u00a0i d\u2019adherir-se a la campanya.<\/p>\n

La campanya\u00a0#ThoEstasPerdent<\/strong>\u00a0ha estat presentada avui 24 de gener en un acte a l\u2019auditori de La Pedrera i ha comptat amb el president del Consell de l\u2019Audiovisual de Catalunya (CAC),\u00a0Roger Loppacher<\/strong>, la vicepresidenta i presidenta en funcions de la Corporaci\u00f3 Catalana de Mitjans Audiovisuals (CCMA),\u00a0N\u00faria Llorach<\/strong>, el secretari general de l\u2019Esport i de l\u2019Activitat F\u00edsica,\u00a0Gerard Figueras<\/strong>, i la presidenta de l\u2019Institut Catal\u00e0 de les Dones,\u00a0Laura Mart\u00ednez<\/strong>. L\u2019acte s\u2019ha celebrat a La Pedrera, a Barcelona, i ha comptat amb la pres\u00e8ncia d\u2019esportistes d\u2019elit, responsables de federacions esportistes, de clubs i de mitjans de\u00a0Difusi\u00f3 de la campanya<\/strong><\/p>\n

La difusi\u00f3 ha comen\u00e7at amb uns anuncis previs (teasers) protagonitzats per cadascuna de les cinc esportistes, que s\u2019han em\u00e8s des de dilluns passat fins ahir com a preparaci\u00f3 de la campanya. partir d\u2019avui s\u2019emetr\u00e0 l\u2019espot i la falca de la campanya per TV3, Esport3, Super3, betev\u00e9, La Xarxa, Catalunya R\u00e0dio, les emissores de r\u00e0dio privades de l\u2019Associaci\u00f3 Catalana de R\u00e0dio (ACR), diverses r\u00e0dios i televisions locals, i pel circuit tancat de televisi\u00f3 dels Ferrocarrils de la Generalitat de Catalunya (Canal FGC) i pel canal MouTV, de Transports Metropolitans de Barcelona. Tamb\u00e9 es difondr\u00e0 per les xarxes socials Facebook, Twitter i Instagram. Les emissions finalitzaran el 14 de febrer. En el cas dels mitjans de la CCMA s\u2019ha planificat l\u2019emissi\u00f3 de 150 anuncis i falques, la majoria en els blocs de m\u00e0xima audi\u00e8ncia. Aix\u00ed mateix, s\u2019han editat cartells que es distribuiran mitjan\u00e7ant les federacions esportives. Tot el material audiovisual i gr\u00e0fic de la campanya est\u00e0 allotjat al web\u00a0www.thoestasperdent.cat<\/a>.<\/em><\/p>\n

Comprom\u00eds dels mitjans<\/strong><\/p>\n

Hores d\u2019ara 86 mitjans de comunicaci\u00f3, entre els quals hi ha les principals televisions, r\u00e0dios, ag\u00e8ncies de not\u00edcies i premsa generalista i esportiva, s\u2019han adherit al document \u201cComprom\u00eds dels mitjans per impulsar l\u2019esport femen\u00ed\u201d<\/em><\/strong>.\u00a0 El text, elaborat per les entitats promotores de la campanya, proposa donar m\u00e9s visibilitat a les dones esportistes, avan\u00e7ar cap a una cobertura equilibrada entre l\u2019esport mascul\u00ed i el femen\u00ed en cada mitj\u00e0 i evitar els estereotips de g\u00e8nere en el tractament de l\u2019esport.<\/p>\n

Aix\u00ed mateix, els mitjans es comprometen a formar en perspectiva de g\u00e8nere el seu personal en l\u2019\u00e0mbit dels esports i a fomentar la pres\u00e8ncia parit\u00e0ria de periodistes en les redaccions i en els espais d\u2019opini\u00f3 i les tert\u00falies esportives.comunicaci\u00f3.<\/p>\n

Podeu trobar tota la\u00a0informaci\u00f3 i els materials de la campanya\u00a0<\/strong>(cartells, v\u00eddeos, teasers, falca publicit\u00e0ria, fotografies,…)\u00a0#ThoEst\u00e0sPerdent<\/strong>\u00a0#EsportFemeni\u00a0\u00a0<\/strong>a l\u2019enlla\u00e7:\u00a0https:\/\/www.thoestasperdent.cat\/<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

CAMPANYA #ThoEstasPerdent #EsportFemeni, per a la difusi\u00f3 de l\u2019esport femen\u00ed als mitjans (SGEAF, CAC, CCMA, ICD) https:\/\/www.thoestasperdent.cat\/   Visibilitzar l’esport femen\u00ed \u00e9s cosa de tots. ENS AJUDES? L\u2019objectiu de \u00a0la campanya\u00a0#ThoEstasPerdent\u00a0\u00a0\u00e9s promoure una pres\u00e8ncia m\u00e9s gran de les dones esportistes als mitjans, contribuint aix\u00ed a avan\u00e7ar a cap a la plena igualtat, trencar estereotips socials […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[80,1,4],"tags":[76,109,247],"class_list":["post-4360","post","type-post","status-publish","format-standard","hentry","category-educacio-fisica","category-general","category-portada","tag-educacio-fisica","tag-esport","tag-esport-femeni"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/posts\/4360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/comments?post=4360"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/posts\/4360\/revisions"}],"predecessor-version":[{"id":4363,"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/posts\/4360\/revisions\/4363"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/media?parent=4360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/categories?post=4360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/escolacanmassallera\/wp-json\/wp\/v2\/tags?post=4360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}