{"id":5284,"date":"2024-01-24T16:19:41","date_gmt":"2024-01-24T15:19:41","guid":{"rendered":"https:\/\/agora.xtec.cat\/esc-mrossell\/?p=5284"},"modified":"2024-01-30T06:59:13","modified_gmt":"2024-01-30T05:59:13","slug":"viuespiells-campanya-de-comunicacio-gener-2024","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/esc-mrossell\/noticies\/viuespiells-campanya-de-comunicacio-gener-2024\/","title":{"rendered":"#ViuEspiells| Campanya de comunicaci\u00f3. Gener 2024"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/agora.xtec.cat\/esc-mrossell\/categoria\/campanya-viuespiells\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5288 aligncenter\" src=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2024\/01\/4-e1706107755357-1024x935.png\" alt=\"\" width=\"480\" height=\"438\" srcset=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2024\/01\/4-e1706107755357-1024x935.png 1024w, https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2024\/01\/4-e1706107755357-300x274.png 300w, https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2024\/01\/4-e1706107755357-768x701.png 768w, https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2024\/01\/4-e1706107755357-1536x1402.png 1536w, https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2024\/01\/4-e1706107755357.png 1586w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a>Sant Sadurn\u00ed d&#8217;Anoia, Gener 2024<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>L&#8217;escola realitza la primera campanya de comunicaci\u00f3 pensada per connectar amb tots els p\u00fablics afins i sector<\/li>\n<li style=\"text-align: justify;\">La campanya est\u00e0 acompanyada de la <strong>frase clau #ViuEspiells,<\/strong> que intenta resumir l&#8217;ess\u00e8ncia de l&#8217;escola, i estar\u00e0 present en els diferents suports publicitaris i de comunicaci\u00f3 .<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: inherit; font-size: 1em; text-align: justify;\">L&#8217;escola agr\u00e0ria de Vitivinicultura i enologia Merc\u00e8 Rossell i Dom\u00e8nech ha iniciat aquest gener 2024, una gran c<\/span><strong style=\"font-family: inherit; font-size: 1em; text-align: justify;\">ampanya de comunicaci\u00f3 de l&#8217;escola,<\/strong><span style=\"font-family: inherit; font-size: 1em; text-align: justify;\"> amb l<\/span><strong style=\"font-family: inherit; font-size: 1em; text-align: justify;\">&#8216;objectiu<\/strong><span style=\"font-family: inherit; font-size: 1em; text-align: justify;\"> de mostrar\u00a0 l&#8217;escola i els cicles formatius que s&#8217;imparteixen. La campanya es basa en <\/span><strong style=\"font-family: inherit; font-size: 1em; text-align: justify;\">4 v\u00eddeos de caire testimonial<\/strong><span style=\"font-family: inherit; font-size: 1em; text-align: justify;\"> de t\u00e8cnics docents, alumnes i exalumnes de cada cicle i estan fets\u00a0 en format curt per tal que es puguin penjar a les xarxes socials i promoguin la viralitzaci\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\">Els v\u00eddeos es van gravar durant el per\u00edode de la verema, i mostren tant les instal\u00b7lacions del centre (vinya, celler, sala de tast, laboratori, etc) com les diferents activitats que els i les alumnes\u00a0 realitzen en els respectius cicles formatius <em>(CFGMig d&#8217;olis i vins i CFG Superior de vitivinicultura (dual) i de Marketing i publicitat (amb perfil enol\u00f2gic)).<\/em><\/p>\n<p style=\"text-align: justify;\">La campanya tamb\u00e9 <strong>pret\u00e9n generar una resposta de la comunita<\/strong>t vinculada a l&#8217;escola d&#8217;Espiells (alumnes, exalumnes, personal i ens que ja coneixen i col\u00b7laboren amb el centre), ja que es demana expl\u00edcitament la seva connexi\u00f3 amb l&#8217;escola &#8220;i per tu, qu\u00e8 \u00e9s Espiells?&#8221;. La idea \u00e9s resumir en una paraula aquest sentiment i amb amb totes les paraules recollides, l&#8217;escola generar\u00e0 un <strong>wordcloud<\/strong> (<em>n\u00favol de paraules) <\/em>\u00a0que es publicar\u00e0 en les xarxes socials a meitats d&#8217;abril.<\/p>\n<p>Per veure la campanya. feu clic al seg\u00fcent enlla\u00e7:<a href=\"https:\/\/agora.xtec.cat\/esc-mrossell\/categoria\/campanya-viuespiells\/\"><strong><span style=\"color: #ff0000;\"> #ViuEspiells<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campanya comunicaci\u00f3 #ViuEspiells<br \/>\n&hellip;  <a href=\"https:\/\/agora.xtec.cat\/esc-mrossell\/noticies\/viuespiells-campanya-de-comunicacio-gener-2024\/\" title=\"Read #ViuEspiells| Campanya de comunicaci\u00f3. Gener 2024\">Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":5288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[120,119],"tags":[],"class_list":["post-5284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio","category-noticies"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/posts\/5284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/comments?post=5284"}],"version-history":[{"count":6,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/posts\/5284\/revisions"}],"predecessor-version":[{"id":5329,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/posts\/5284\/revisions\/5329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/media\/5288"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/media?parent=5284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/categories?post=5284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/tags?post=5284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}