{"id":475,"date":"2018-10-23T20:14:20","date_gmt":"2018-10-23T18:14:20","guid":{"rendered":"http:\/\/agora.xtec.cat\/esc-mrossell\/?page_id=475"},"modified":"2026-01-25T11:09:48","modified_gmt":"2026-01-25T10:09:48","slug":"grau-superior-en-marqueting-i-publicitat-perfil-enologic","status":"publish","type":"page","link":"https:\/\/agora.xtec.cat\/esc-mrossell\/formacio-professional\/grau-superior-en-marqueting-i-publicitat-perfil-enologic\/","title":{"rendered":"Grau Superior en M\u00e0rqueting i publicitat (perfil enol\u00f2gic)- DUAL"},"content":{"rendered":"<p><a href=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2019\/01\/CURSOS-FP-03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-706\" src=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2019\/01\/CURSOS-FP-03.jpg\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" srcset=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2019\/01\/CURSOS-FP-03.jpg 1754w, https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2019\/01\/CURSOS-FP-03-300x106.jpg 300w, https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2019\/01\/CURSOS-FP-03-768x272.jpg 768w, https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2019\/01\/CURSOS-FP-03-1024x363.jpg 1024w\" alt=\"\" width=\"1754\" height=\"621\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcusercontent.com\/778e7917527907b7335ebfb59\/images\/83259613-075c-440f-a51e-676e94814856.png\" width=\"30\" height=\"30\" data-file-id=\"5529055\" data-cke-saved-src=\"https:\/\/mcusercontent.com\/778e7917527907b7335ebfb59\/images\/83259613-075c-440f-a51e-676e94814856.png\" \/> 2.000 h<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcusercontent.com\/778e7917527907b7335ebfb59\/images\/21f41253-c859-4b7d-8294-ff234aa181f7.jpg\" width=\"30\" height=\"22\" data-file-id=\"5529067\" data-cke-saved-src=\"https:\/\/mcusercontent.com\/778e7917527907b7335ebfb59\/images\/21f41253-c859-4b7d-8294-ff234aa181f7.jpg\" \/> 360\u20ac (taxes) +\u00a0 320 (materials)<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcusercontent.com\/778e7917527907b7335ebfb59\/images\/2f67418f-9ac8-4b2a-a384-dba45beb27c7.png\" width=\"30\" height=\"30\" data-file-id=\"5529059\" data-cke-saved-src=\"https:\/\/mcusercontent.com\/778e7917527907b7335ebfb59\/images\/2f67418f-9ac8-4b2a-a384-dba45beb27c7.png\" \/> Dos cursos lectius<\/p>\n<p style=\"text-align: center;\"><strong>(Curr\u00edculum nova llei d&#8217;FP &#8211; <a href=\"https:\/\/www.boe.es\/boe\/dias\/2022\/04\/01\/pdfs\/BOE-A-2022-5139.pdf\" target=\"_blank\" rel=\"noopener\">Llei Org\u00e1nica 3\/2022<\/a>, de 31 de mar\u00e7-)<\/strong><\/p>\n<p><strong>OBJECTIU<\/strong><\/p>\n<p>El Cicle Formatiu de Grau Superior en M\u00e0rqueting i publicitat (perfil enol\u00f2gic) t\u00e9 com a objectiu la capacitaci\u00f3 de l\u2019alumnat per treballar en empreses del sector vitivin\u00edcola. Els formem perqu\u00e8 puguin dur a terme la definici\u00f3 i realitzaci\u00f3 del seguiment de les pol\u00edtiques de m\u00e0rqueting i en promocionar i fer publicitat dels productes i\/o serveis de les empreses del sector vitivin\u00edcola en els mitjans i suports de comunicaci\u00f3 adequats.<\/p>\n<p><a href=\"https:\/\/educaciodigital.cat\/esc-mrossell\/moodle\/pluginfile.php\/124848\/mod_resource\/content\/2\/CFGSm%C3%A0rqPublis%20%E2%82%ACtr-1504.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3635\" src=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2022\/02\/images-4.png\" alt=\"\" width=\"116\" height=\"116\" srcset=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2022\/02\/images-4.png 225w, https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2022\/02\/images-4-150x150.png 150w\" sizes=\"auto, (max-width: 116px) 100vw, 116px\" \/><\/a><a href=\"https:\/\/educaciodigital.cat\/esc-mrossell\/moodle\/pluginfile.php\/124848\/mod_resource\/content\/2\/CFGSm%C3%A0rqPublis%20%E2%82%ACtr-1504.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Tr\u00edptic del cicle<\/a><\/p>\n<p><strong>DURADA<\/strong><\/p>\n<p>2.000 hores al llarg de dos cursos<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Formaci\u00f3 a l\u2019escola: 1.287 hores <span style=\"color: #ff0000;\"><em>\u200b\u00a0<\/em><\/span><\/li>\n<li>Formaci\u00f3 en centres de treball: 900 hores\u200b<\/li>\n<\/ul>\n<p><strong>COST<\/strong><\/p>\n<p>El curs costa 360\u20ac de taxes (fam\u00edlies nombroses la meitat), uns 305\u20ac aprox. de material i l&#8217;asseguran\u00e7a escolar (1,12\u20ac)<\/p>\n<p><strong>PROGRAMA<\/strong><\/p>\n<ul>\n<li>Atenci\u00f3 al client, consumidor i usuari<\/li>\n<li>Disseny i elaboraci\u00f3 de material de comunicaci\u00f3<\/li>\n<li>Gesti\u00f3 econ\u00f2mica i financera de l\u2019empresa<\/li>\n<li>Investigaci\u00f3 comercial<\/li>\n<li>Treball de camp en la investigaci\u00f3 comercial<\/li>\n<li>Llan\u00e7ament de productes i serveis<\/li>\n<li>M\u00e0rqueting digital<\/li>\n<li>Mitjans i suports de comunicaci\u00f3<\/li>\n<li>Pol\u00edtiques de m\u00e0rqueting<\/li>\n<li>Relacions p\u00fabliques i organitzaci\u00f3 d\u2019esdeveniments de\u00a0m\u00e0rqueting<\/li>\n<li>Angl\u00e8s<\/li>\n<li>Formaci\u00f3 i orientaci\u00f3\u00a0laboral<\/li>\n<li>Projecte de m\u00e0rqueting i publicitat<\/li>\n<li>Formaci\u00f3 en centres de\u00a0treball<\/li>\n<li>Tast i cultura vitivin\u00edcola*<\/li>\n<li>Viticultura i Enologia*<\/li>\n<li>Comercialitzaci\u00f3 i log\u00edstica en la ind\u00fastria aliment\u00e0ria*<\/li>\n<li>Enoturisme*<\/li>\n<\/ul>\n<p>*M\u00f2duls propis del perfil professional enol\u00f2gic<\/p>\n<p><strong>REQUISITS D\u2019ACC\u00c9S<\/strong><\/p>\n<ul>\n<li>T\u00edtol de batxillerat<\/li>\n<li>Haver superat COU<\/li>\n<li>T\u00edtol de qualsevol altre cicle formatiu de grau superior<\/li>\n<li>T\u00edtol de Cicle formatiu grau mig<\/li>\n<li>T\u00edtol de FP2<\/li>\n<li>Superar la prova d\u2019acc\u00e9s als cicles formatius de grau superior<\/li>\n<li>Superar la prova d\u2019acc\u00e9s a la universitat per a majors de 25 anys<\/li>\n<li>Disposar de titulaci\u00f3 universit\u00e0ria<\/li>\n<\/ul>\n<p><a href=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2026\/01\/o_CMD1_Marqueting_i_publicitat_enologic_v20250428-3.docx\">Curr\u00edculum<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-content\/uploads\/usu1609\/2019\/01\/CURSOS-FP-03.jpg\"><\/a><br \/>\n 2.000 h<br \/>\n 360\u20ac (taxes) +\u00a0 320 (materials)<br \/>\n Dos cursos lectius<br \/>\n(Curr\u00edculum nova llei d&#8217;FP &#8211; <a href=\"https:\/\/www.boe.es\/boe\/dias\/2022\/04\/01\/pdfs\/BOE-A-2022-5139.pdf\" target=\"_blank\" rel=\"noopener\">Llei Org\u00e1nica 3\/2022<\/a>, de 31 de mar\u00e7-)<br \/>\nOBJECTIU<br \/>\nEl Cicle Formatiu de Grau Superior en M\u00e0rqueting i publicitat (perfil enol\u00f2gic) t\u00e9 com a objectiu la capacitaci\u00f3 de l\u2019alumnat&hellip;  <a href=\"https:\/\/agora.xtec.cat\/esc-mrossell\/formacio-professional\/grau-superior-en-marqueting-i-publicitat-perfil-enologic\/\" title=\"Read Grau Superior en M\u00e0rqueting i publicitat (perfil enol\u00f2gic)- DUAL\">Llegeix m\u00e9s\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":703,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/side-menu.php","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"class_list":["post-475","page","type-page","status-publish","hentry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/pages\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":6,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/pages\/475\/revisions"}],"predecessor-version":[{"id":14075,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/pages\/475\/revisions\/14075"}],"up":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/pages\/703"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/esc-mrossell\/wp-json\/wp\/v2\/media?parent=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}