{"id":2943,"date":"2026-05-12T09:08:46","date_gmt":"2026-05-12T07:08:46","guid":{"rendered":"https:\/\/agora.xtec.cat\/eca-masbove\/?p=2943"},"modified":"2026-05-12T09:10:26","modified_gmt":"2026-05-12T07:10:26","slug":"curs-com-vendre-mes-aporta-confianca-amb-una-identitat-visual-definida","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/eca-masbove\/general\/curs-com-vendre-mes-aporta-confianca-amb-una-identitat-visual-definida\/","title":{"rendered":"Curs &#8220;Com vendre m\u00e9s: aporta confian\u00e7a amb una identitat visual definida&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/agora.xtec.cat\/eca-masbove\/wp-content\/uploads\/usu2295\/2026\/05\/FC-2026-Publicacio-dInstagram-45.png\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/agora.xtec.cat\/eca-masbove\/wp-content\/uploads\/usu2295\/2026\/05\/FC-2026-Publicacio-dInstagram-45-819x1024.png\" alt=\"\" class=\"wp-image-2945\" srcset=\"https:\/\/agora.xtec.cat\/eca-masbove\/wp-content\/uploads\/usu2295\/2026\/05\/FC-2026-Publicacio-dInstagram-45-819x1024.png 819w, https:\/\/agora.xtec.cat\/eca-masbove\/wp-content\/uploads\/usu2295\/2026\/05\/FC-2026-Publicacio-dInstagram-45-240x300.png 240w, https:\/\/agora.xtec.cat\/eca-masbove\/wp-content\/uploads\/usu2295\/2026\/05\/FC-2026-Publicacio-dInstagram-45-768x960.png 768w, https:\/\/agora.xtec.cat\/eca-masbove\/wp-content\/uploads\/usu2295\/2026\/05\/FC-2026-Publicacio-dInstagram-45.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Aquest curs de car\u00e0cter pr\u00e0ctic s\u2019adre\u00e7a a <strong>iniciatives empresarials del m\u00f3n rural<\/strong>, especialment productors agraris i agroalimentaris, que volen millorar la venda dels seus productes i serveis a trav\u00e9s d\u2019una comunicaci\u00f3 visual clara, coherent i professional.<\/p>\n\n\n\n<p>Al llarg del curs es treballar\u00e0 a partir de casos reals de l\u2019alumnat, analitzant conjuntament com comuniquen actualment, qu\u00e8 funciona i qu\u00e8 no, amb l\u2019objectiu de prendre consci\u00e8ncia de la import\u00e0ncia de la identitat visual i del seu impacte directe en la confian\u00e7a dels clients i en les vendes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objectius del curs<\/h3>\n\n\n\n<p>En finalitzar la formaci\u00f3, l\u2019alumnat ser\u00e0 capa\u00e7 de comprendre els conceptes b\u00e0sics de marca i identitat visual, identificar els principals errors comunicatius del seu negoci i recon\u00e8ixer les conseq\u00fc\u00e8ncies de no tenir una imatge definida.<br>Tamb\u00e9 aprendr\u00e0 a definir l\u2019ess\u00e8ncia i la personalitat del seu projecte, escollir colors i tipografies coherents amb el que vol transmetre i aplicar criteris pr\u00e0ctics per millorar la comunicaci\u00f3 visual en diferents suports.<br>El curs ofereix eines i recursos per comen\u00e7ar a construir una comunicaci\u00f3 m\u00e9s clara, coherent i efectiva, orientada a generar confian\u00e7a, diferenciar-se i vendre m\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Programa<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introducci\u00f3 als conceptes b\u00e0sics de marca i identitat visual i an\u00e0lisi de com comunica cada projecte.<\/li>\n\n\n\n<li>Validaci\u00f3 de la imatge gr\u00e0fica pr\u00f2pia i revisi\u00f3 de les peces comunicatives existents.<\/li>\n\n\n\n<li>Definici\u00f3 de l\u2019ess\u00e8ncia i la personalitat del projecte per diferenciar-se i connectar amb la clientela.<\/li>\n\n\n\n<li>Selecci\u00f3 de colors, tipografies, variants del logotip i creaci\u00f3 de plantilles per garantir coher\u00e8ncia visual.<\/li>\n\n\n\n<li>An\u00e0lisi de casos reals i orientacions pr\u00e0ctiques per millorar la comunicaci\u00f3 i vendre m\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Professorat<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maria Pinyol Barcel\u00f3 <\/strong>dissenyadora gr\u00e0fica a l\u2019estudi Mapiba.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Inscripcions<\/h3>\n\n\n\n<p><strong>M\u00e9s informaci\u00f3:\u00a0<a href=\"https:\/\/agora.xtec.cat\/eca-masbove\/wp-content\/uploads\/usu2295\/2026\/05\/00_260511_FC_Com-vendre-mes.pdf\">Programa i informaci\u00f3 del curs<\/a><\/strong><\/p>\n\n\n\n<p><strong>Enlla\u00e7 inscripcions:&nbsp;<a href=\"https:\/\/forms.cloud.microsoft\/e\/wdmkUhXsw2\" target=\"_blank\" rel=\"noreferrer noopener\">Inscripcions<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest curs de car\u00e0cter pr\u00e0ctic s\u2019adre\u00e7a a iniciatives empresarials del m\u00f3n rural, especialment productors agraris i agroalimentaris, que volen millorar la venda dels seus productes i serveis a trav\u00e9s d\u2019una comunicaci\u00f3 visual clara, coherent i professional. Al llarg del curs es treballar\u00e0 a partir de casos reals de l\u2019alumnat, analitzant conjuntament com comuniquen actualment, qu\u00e8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[115,117,1,419,29],"tags":[213,205,202,201,200,112,464,463,196],"class_list":["post-2943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fc","category-fcpatt","category-general","category-noticies-fc","category-portada","tag-ea-mas-bove","tag-escola-agraria","tag-escola-agraria-de-mas-bove","tag-escoles-agraries","tag-formacio","tag-formacio-continua","tag-marketing","tag-marqueting","tag-mas-bove"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/posts\/2943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/comments?post=2943"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/posts\/2943\/revisions"}],"predecessor-version":[{"id":2961,"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/posts\/2943\/revisions\/2961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/media\/2962"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/media?parent=2943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/categories?post=2943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/eca-masbove\/wp-json\/wp\/v2\/tags?post=2943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}