{"id":614,"date":"2021-01-27T15:00:34","date_gmt":"2021-01-27T14:00:34","guid":{"rendered":"https:\/\/agora.xtec.cat\/eatarrega\/?p=614"},"modified":"2022-01-19T09:55:28","modified_gmt":"2022-01-19T08:55:28","slug":"el-campus-empresarial-agrari-es-renova-per-millorar-la-competitivitat-i-innovacio-de-les-empreses-agroalimentaries","status":"publish","type":"post","link":"https:\/\/agora.xtec.cat\/eatarrega\/general\/el-campus-empresarial-agrari-es-renova-per-millorar-la-competitivitat-i-innovacio-de-les-empreses-agroalimentaries\/","title":{"rendered":"El Campus Empresarial Agrari es renova per millorar la competitivitat i innovaci\u00f3 de les empreses agroaliment\u00e0ries"},"content":{"rendered":"

\"\"<\/a>El Campus Empresarial Agrari<\/strong>, una oficina coordinada per les catorze Escoles Agr\u00e0ries<\/strong><\/a> del Departament d\u2019Agricultura, Ramaderia, Pesca i Alimentaci\u00f3<\/strong> (DARP) de la Generalitat de Catalunya, es reinventa amb la missi\u00f3 de potenciar la competitivitat, l\u2019esperit emprenedor i col\u00b7laboratiu i la innovaci\u00f3 dels professionals i les empreses del m\u00f3n agroalimentari catal\u00e0<\/strong>.<\/p>\n

A partir d\u2019aquest 2021, el Campus Empresarial Agrari inicia un nou pla de treball que permetr\u00e0 detectar les necessitats del sector, proporcionant formaci\u00f3 en gesti\u00f3 empresarial personalitzada i adaptada a la realitat i el context de l\u2019\u00e0mbit agropecuari i alimentari<\/strong>.<\/p>\n

La gesti\u00f3 empresarial<\/strong> \u00e9s un pilar essencial per assegurar la viabilitat i el futur de les empreses. Per aquesta ra\u00f3, el Campus Empresarial Agrari utilitzar\u00e0 els formats que siguin m\u00e9s adequats per a l\u2019aprenentatge dels seus alumnes, orientant i transferint coneixements i solucions en la gesti\u00f3 de l\u2019empresa agr\u00e0ria i innovant en el producte i en la millora pedag\u00f2gica.<\/p>\n

Es tindran en compte les peticions formatives dels professionals i les empreses agroaliment\u00e0ries i es prioritzaran les sessions formatives de dimensions redu\u00efdes per aportar valor afegit als alumnes. L\u2019oficina del Campus Empresarial Agrari tamb\u00e9 proporcionar\u00e0 un servei d\u2019orientaci\u00f3 als participants, ja que se\u2019ls facilitar\u00e0 els contactes d\u2019altres agents i entitats del m\u00f3n agroalimentari amb l\u2019objectiu que els puguin donar suport si ho requereixen.<\/p>\n

Noves eines i recursos en l\u00ednia<\/strong><\/p>\n

Amb la finalitat de fer possible aquest nou enfocament, s\u2019ha creat una nova plataforma web<\/a> dins del portal RuralCat<\/a> que aglutina i dona acc\u00e9s a una \u00e0mplia oferta formativa de cursos<\/a> i jornades<\/a> en modalitat presencial, semi presencial i a dist\u00e0ncia que s\u2019aniran realitzant al llarg de l\u2019any.<\/p>\n

Aquestes formacions es centraran en diversos camps de la gesti\u00f3 empresarial: t\u00e8cniques de venda, comunicaci\u00f3, m\u00e0rqueting digital i comer\u00e7 virtual, an\u00e0lisi de costos, presa de decisions i an\u00e0lisi estrat\u00e8gic, finan\u00e7ament, internacionalitzaci\u00f3, lideratge, creativitat i innovaci\u00f3, planificaci\u00f3 i organitzaci\u00f3 del temps, negociaci\u00f3 i resoluci\u00f3 de conflictes<\/strong>, etc.<\/p>\n

Els alumnes tindran l\u2019oportunitat de resoldre els exercicis i els casos pr\u00e0ctics en base a la seva pr\u00f2pia experi\u00e8ncia professional, empresa, projecte<\/strong> o explotaci\u00f3<\/strong>. D\u2019aquesta manera, es fomenta una formaci\u00f3 aplicada a la pr\u00e0ctica, m\u00e9s real, \u00fatil i profitosa.<\/p>\n

A m\u00e9s a m\u00e9s, l\u2019espai web ofereix un repositori de v\u00eddeos<\/a> de les Jornades T\u00e8cniques<\/strong> del Pla Anual de Transfer\u00e8ncia Tecnol\u00f2gica centrades en gesti\u00f3 empresarial i comercialitzaci\u00f3 i properament, tamb\u00e9 s\u2019activar\u00e0 la formaci\u00f3 en obert<\/a>, uns cursos<\/strong> en l\u00ednia gratu\u00efts que pot fer qualsevol usuari que estigui registrat a Ruralcat<\/a>. Cada trimestre, es facilitar\u00e0 un curs diferent amb l\u2019objectiu de proporcionar m\u00e9s eines i recursos als professionals del sector.<\/p>\n

Des de la nova plataforma s\u2019ha habilitat un acc\u00e9s a la informaci\u00f3 sobre els ajuts que ofereix la Generalitat de Catalunya, el Govern Espanyol i la Uni\u00f3 Europea; la normativa d\u2019aquests mateixos organismes p\u00fablics; i, diverses publicacions d\u2019inter\u00e8s del sector agroalimentari (dossiers t\u00e8cnics, mem\u00f2ria del Campus Empresarial Agrari, novetats estad\u00edstiques i novetats documentals).<\/p>\n

Les entitats col\u00b7laboradores d\u2019aquest projecte s\u00f3n l\u2019Associaci\u00f3 d\u2019Iniciatives Rurals de Catalunya (ARCA)<\/strong>, la Promotora dels Aliments Catalans (Prodeca)<\/strong>, GLOBALLEIDA<\/strong> i la Xarxa Comptable Agr\u00e0ria de Catalunya (XCAC)<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Campus Empresarial Agrari impulsa la competitivitat, emprenedoria i innovaci\u00f3 del sector agroalimentari.<\/p>\n","protected":false},"author":4,"featured_media":615,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,29],"tags":[110,112,111],"class_list":["post-614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-portada","tag-campus-empresarial-agrari","tag-empresa","tag-gestio-empresarial"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/comments?post=614"}],"version-history":[{"count":3,"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/posts\/614\/revisions"}],"predecessor-version":[{"id":659,"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/posts\/614\/revisions\/659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/media\/615"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/media?parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/categories?post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/eatarrega\/wp-json\/wp\/v2\/tags?post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}