Al novembre de 2018, l\u2019atleta nord- americana Allyson Felix va ser mare. Fins aqu\u00ed res estrany si no fos per la reacci\u00f3 de Nike, la marca patrocinadora de l\u2019atleta.<\/p>\n
Nike volia pagar-li un 70% menys del que venia cobrant. \u00c9s clar, l\u2019atleta no podia c\u00f3rrer i no podria assegurar t\u00edtols i medalles si el seu rendiment no era l\u2019esperat arrel de l\u2019embar\u00e0s. Com a conseq\u00fc\u00e8ncia Allyson va trencar la relaci\u00f3 amb el seu patrocinador de tota la vida.<\/p>\n
Curiosament, Onze mesos despr\u00e9s de donar a llum va comen\u00e7ar a recollir t\u00edtols fins arribar a ser una de les grans figures de l\u2019esport a l\u2019actualitat amb 13 ors mundials (ning\u00fa a la hist\u00f2ria ha guanyat tantes, ni tan sols Usain Bolt, que es va quedar en 11).<\/p>\n
\u201cEl que m\u00e9s em va fotre va ser la duplicitat de Nike\u201d va escriure Felix al\u00a0New York Times,\u00a0quan el diari va informar, gr\u00e0cies a la den\u00fancia d’altres atletes, Kara Goucher i Alysia Monta\u00f1o, que l’empresa de sabatilles no pagava les baixes per maternitat. “Hi havia signat als 18 anys perqu\u00e8 em van vendre que el seu objectiu era canviar la mentalitat, ser model de les adolescents”.<\/p>\n
Davant l\u2019allau de cr\u00edtiques pel tracte dels dirigents empresarials a les dones esportistes i la repercussi\u00f3 en la baixada de vendes, els executius de Nike van fer marxa enrere i van canviar la seva pol\u00edtica introduint cl\u00e0usules de respecte als contractes durant l’embar\u00e0s.<\/p>\n","protected":false},"excerpt":{"rendered":"
Al novembre de 2018, l\u2019atleta nord- americana Allyson Felix va ser mare. Fins aqu\u00ed res estrany si no fos per la reacci\u00f3 de Nike, la marca patrocinadora de l\u2019atleta. Nike volia pagar-li un 70% menys del que venia cobrant. \u00c9s clar, l\u2019atleta no podia c\u00f3rrer i no podria assegurar t\u00edtols i medalles si el seu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2729","post","type-post","status-publish","format-standard","hentry","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/posts\/2729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/comments?post=2729"}],"version-history":[{"count":2,"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/posts\/2729\/revisions"}],"predecessor-version":[{"id":2731,"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/posts\/2729\/revisions\/2731"}],"wp:attachment":[{"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/media?parent=2729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/categories?post=2729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agora.xtec.cat\/ceipbellpuig\/wp-json\/wp\/v2\/tags?post=2729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}